A new way to analyze and then dominate your competition

A New Way to Analyze and then Dominate Your Competition

(you will get massive results from this method and explode your business)

 

Regardless of whether you are just starting out in your chosen niche, or whether you have an established business, it is always important to be aware of your competitors. By doing a bit of research on your competition you can gain an advantage than can propel your business to greater success.  In the second half of this post, I am going to blow you away by showing you a method you can literally copy the social media following of your competitors. Could that give you a competitive edge? You can be sure that it would! Make sure you read this post all the way to the end, so you don't miss this revolutionary marketing method.

I highly advise it to gain a better perspective on your business, especially where you would like to be and where you would like to go in the not too distant future.

I am currently in an online business selling thousands of different products. How do I find new products to sell?  I merely look at the products that my competitors who are currently more successful than my company is and copy their product listings.  After all, they have already done research on those products. Unless they have worked out some kind of exclusive relationship with the vendor, (which is usually not the case), they should be available for resale. It is really a fairly simple formula. I don't pick the top dogs, they are too difficult to compete with. I pick companies that are only slightly more successful than my company. That is the trick. These companies will have lower hanging fruit that will allow me to easily piggy-back on their success.

Your business may have nothing to do with products. You may be selling a service of some kind. It really does not matter. The process of competitive research is basically the same. 

Now if you follow the advice of the so-called "experts", these are some of the things they will recommend.

1) Identify your competitors – 

  • Direct competition—These businesses offer the same products and services to the same clients within the same territory as your business.
  • Secondary or indirect competition¯Businesses that offer slightly different products and services or target a different clientele within the same territory.
  • Substitute competition—Businesses that offer different products and services to the same clients in the same territory.

2. Gather information about your main competitors.  Pricing, branding, marketing, etc.

3. Analyze the competition’s strengths and weaknesses

4. Identify your competitive advantage

5. Analyze their social media presence using tools such as Sprout Social, Planx, Social Blade, SEMrush, Blade, Ahrefs, Mozbar. Buzzsumo, Similarweb, or Feedly

6. Investigate their customer acquisition approach

7. What is their USP – Unique Selling Proposition?

There are many more recommendations as well.  There is nothing wrong with these methods, but as you can imagine, they will certainly take time.

Who has the time to do all this research as a solo-entrepreneur?  Unless your company is big enough to have a staff to do this research, it will be very difficult to accomplish this.  Even with a small staff, it may take you more than one week to complete all of this detailed research. You will then have to consolidate all that information and realign your business strategy to be more competitive will you new-found knowledge.

I am not saying do not use these methods.  What I am saying is to use the method I have outlined below to accelerate your current business to the point where you are considerably more successful then you are now, and then revisit these recommendations.  It may take you a month, or it may take you six months.  I have no way of knowing. There are way too many factors for me to make any kind of prediction, I just know that you will become successful using the method I outline below.

As I said previously, I have a better way. This is a major shortcut to competition analysis and vastly more effective than the time-consuming traditional methods I covered above.

As you are probably well aware, it is almost certain that you have many competitors in your particular niche. Some may be highly successful, some perhaps only moderately successful, but if they have been in business for a while, they all have customers, and we would like to directly target their customers.

Not all of their social media followers will be customers, but many of them will be.  It is their Instagram and Twitter followers we would like to target, and to a lesser extent their LinkedIn 1st level connections as well.

This is how it works.

1) Download the free version of Success Spy which I have made available for you. Note:  this free version will be available very soon – stay in touch.

2) Go to LinkedIn and search for people in your niche.  For example, if your niche is business coaches, you want to search your 1st level connections for "business coach".  This is how you do it. You first click on the tab – My Network, then type business coach into the search bar, then click on Connections, and choose only your 1st level connections, then apply.

You will probably see hundreds of business coaches listed in the search results. In my case, I have 1800 results because I have a very large network of 15,000 first-level connections.  If you do not have enough results from this search, I can help you.  I will send you profile names and LinkedIn profile addresses in your target group, and you can send them a connection request.  Most people are quite open to connecting on Linkedin.

Next, copy their LinkedIn profile address, (it is the URL at the top of the browser when you are on their profile on LinkedIn). Copy this URL to Success Spy. When you run Success Spy you will get feedback as you see on the following screenshot.

It is an analysis of all of the groups your competitor is a member of on LinkedIn.

You will need to be connected to your competitor on LinkedIn, but this is not a problem at all.  Most people will accept a connection with an attached message on LinkedIn.

Once you are connected you will need to find out their Instagram and Twitter user name.  This may be very easy to do, you may even find it on their LinkedIn profile.

You will then send me these 3 pieces of information. 

1) Their LinkedIn profile URL  – mine is https://www.linkedin.com/in/leadsonline/

2) Their Twitter handle  – their twitter URL – mine is https://twitter.com/jonlomb

3) Their Instagram username – mine is https://www.instagram.com/jonlombentrepreneur/

I will then collect all of their social media followers on LinkedIn, (up to 500), on Twitter, (unlimited), and Instagram, (unlimited)

I will send you this list, you will load it into the free software I will give you and you can follow each of the followers of your competitor on both Twitter and Instagram and automatically invite all 500 of their LinkedIn 1st level connections to connect to you.

Since, of course, there is work involved to do this, I have to charge something for this service, but for now, I am only charging a penny per lead.

This means that you could get a deduped list of 10,000 followers of any of your competitors for only $ 100.00 (less if you like as well).

This is something that has never been possible before.

Here is a video that explains in a bit more detail how this works.

 

http://hive.pe/1GP

 

Please message me here on Markethive for more information.  jonlomb

You can also send me email if you like.  jonlomb@gmail

 

 

Thank you.  Best of success in all your endeavors.

 

John Lombaerde

 

 

 

 

 

 

The Most Amazing Marketing Software Ever

The Most Amazing Marketing Software Ever

Now if that is the title to your blog post, you better have something pretty incredible to talk about, right?

Hang with me through to the end of this post, and you will not be disappointed, I promise you.

 

Now you probably have heard the expression, "the money is in the list", right?  There are internet marketers who literally spend thousands of dollars in advertising, opt-in offers, SEO, and all kinds of social media marketing methods to acquire lists of potential buyers. These efforts are not in vain, they are well-honed marketing methods by some very savvy marketers if they have become successful at acquiring prospects, whatever method they use.

Bear with me for a second here, while I diverge a bit.  Do you know who your competition is?  Let's say you are a business coach, do you know who the most successful business coaches are in that market?  You can simply Google "best business coach" to find out, right?  This goes for any niche, whether you are a network marketer, an MLM person in the health market, a personal trainer, a cryptocurrency trader, or any of the myriad of niches out there, (and there are thousands). You should know this information for your own business.

Supposing you could acquire their entire social media following on Twitter, Instagram, and LinkedIn? You could then follow everyone in their network. It is common for many people to automatically follow people who begin to follow them, right? In the case of LinkedIn, how would you like to automatically send an invitation to everyone that is a 1st level connection of one of your competitors, so that you could communicate with them and message them?

Just think about this for a minute. How valuable would that be?  It would be very valuable information would it not?

If you could do nearly instant research on one of your competitors you are connected to on LinkedIn, how valuable would the following information on them be?

Take a look at the screenshot above.  You have the titles of the kinds of people they connect with on the left. On the right, you have a list of the top 10 groups of which this particular connection, (one of your competitors), is a member.  All of the groups of which they are a member are listed on the upper right, and common groups of which you are a member are listed on the lower right.

Imagine that this is the software that would also automatically allow you to follow all of your competitor's Instagram and Twitter followers and also invite your competitors 1st level connections on LinkedIn?

Now imagine that this software is totally free?  You would probably ask me what's the catch, right?  Everyone knows there is no such thing as a free lunch. Btw, do not pay attention to the tabs on the screenshot above, they are not part of the free version.

Ok, so here is the catch.  I am giving you this software, (called Success Spy as you can see from the screenshot above), so you will buy lists of followers and connections from me.  This means complete lists of your competitor's Instagram followers, Twitter followers, and all of their LinkedIn 1st level connections.

Now you are going to ask me how much would this list cost?  I think you know how valuable it would be to have thousands of these acquired leads.  The answer is I am willing to sell them very, very inexpensively to Markethive members. The price will start very, very, very low, and will only rise if I have trouble keeping up with the workload, but I really do not think that is going to be a problem.

If I could send you this kind of list of say 10,000 follows and connections of one of your competitors for $ 100.00 would that work for you? That is exactly one penny per lead. Of course, if you only want 1,000 of their followers and connections, it would only cost $ 10.00.  Please do not send me a request for less than 1,000 followers and connections.  Thanks. I think it would be a great idea for you to pick up this free software and give this service a whirl, even if you only spend $ 10.00 or $ 20.00 to test it out.

I can assure you that there is no one, and I mean no one anywhere that will provide this kind of information at this price.  If you find someone willing to do this for less, let me know, and your list will be free.

This software will be available very soon on a first-come, first-served basis.

Please leave your comment below if you are interested, and I will provide the link for you as soon as it is available.  Even if you do not buy acquired leads from me, the software is free for you to use in your market research as a gift from me to you.

Thanks for reading this post.  I am excited about taking this journey together.  I am very sure we can help each other to gain great prosperity.

 

John Lombaerde

God Bless you and God Bless Markethive – the best inbound marketing method on the Internet

 

 

 

Why Use a VPN?

Why Use A VPN?

Have you ever connected to a public Wi-Fi network and wondered if someone, somewhere might be able to see of your online activity? That's entirely reasonable, considering the forces arrayed against your privacy. With a virtual private network, you can protect your information from prying eyes and regain a degree of privacy when you are online.

Your privacy could be violated if you’re not using a VPN service, and I personally cannot recommend VPN enough!

But let’s talk about potential risks of not using a VPN, and later you can decide for yourself whether it is necessary to use or not.

How the Internet works and what may happen if I am not using a VPN ?

Every time you visit a website, your computer sends data that might give off your location, browsing history and other sensitive information such as banking details or other credentials.

People usually endanger their privacy on pretty much a daily basis and here are the most common ways.

Risk #1: Your Internet Service Provider (ISP) keeps an eye on you

Every time you type a website address into your browser, your request goes through the Internet router to an ISP server first, then your request is forwarded to your final destination. This procedure allows your ISP to:

  • Collect the URLs you visit every day and monitor how much time you spend on every page.
  • Track your locations, hobbies, interests, and so on.
  • Collect your personal contacts and passwords (if they are not encrypted).

In simple words, your activities are like an open book to your ISP – you are using their services, therefore they can easily see your traffic and what you do online.

Risk #2: Your ISP can put limits and restrictions on you

You shouldn’t think of your ISP as the bad guy in this situation, but they take advantage of this procedure and can:

  • Block your access to certain websites that violate copyright laws. For example, websites that put up torrents (the Pirate Bay, Kickass torrents and etc).
  • Limit access based on your IP to certain applications that violate Internet censorship policy decided by Telecom Regulatory Authority. For example, Google and YouTube in Iran are blocked, and there are more countries that have strict Internet censorship.
  • Reduce your Internet speed while downloading copyrighted content.
  • Control amounts of sent data to prevent traffic overload, which might cause Internet traffic issues for other users in the network. This mainly applies at peak times, when the network is loaded more than usual.

Risk #3: Wi-Fi Sniffing

Wi-Fi sniffing allows hackers to get their hands on all the data that passes through a network. It is easy to interrupt users when connecting to a public Wi-Fi, not to mention that the public Wi-Fi provider could be the hacker himself – this can happen when the hacker sets up an access node on a public Wi-Fi with a look-alike Wi-Fi name, hoping someone will connect to it.

We all use public Wi-Fi everyday in hotels, airports, restaurants, malls and public transport even they could be extremely dangerous. These kinds of hackers will be interested in your confidential information and they can easily overtake sessions with cookies, therefore getting access to your usernames and passwords.

But How can a VPN secure your Privacy?

VPN was mainly developed in order to help big companies and organizations to have secure communication between brand’s branches and help employees to access their network since many people work remotely or go on business trips. But not long ago, VPN providers brought these amazing features into everyone’s hand by becoming consumer-friendly.

A VPN is an advanced technology that provides you with a way to keep your privacy when connecting to another device or network over the Internet. It can be used to access region-restricted websites, shield your browsing activity from prying eyes on public Wi-Fi, stay anonymous online as it encrypts your traffic, and also reach valuable resources while you’re working remotely.

VPN provides you a better way to protect your data:

  • It encrypts your Internet connection so your information becomes indecipherable. A VPN encrypts all requests and sends them to a server operated by the VPN provider, which then sends them to the requested website. Your ISP will not be able to see what websites you visit, all it sees is that you are connected to a VPN server!
  • A VPN changes your IP address. This is a pretty useful feature to hide your real identity or location online.
  • Bypass geographical and other kinds of restrictions. Once you connect to a VPN server, your traffic will appear as if it is coming from somewhere else, which is good when websites are geo-blocked (only accessible from specific locations).

All in all, a VPN will make sure to secure your privacy and data online as well as allow you to enjoy the Internet with no restrictions. You put your privacy at risk every day, so a VPN service can keep you out of danger.

All these features a VPN provides can be summarised in three simple words: privacy, security and freedom.

For the best VPN available, visit 

Your privacy could be violated if you’re not using a VPN service, and I personally cannot recommend VPN enough!

But let’s talk about potential risks of not using a VPN, and later you can decide for yourself whether it is necessary to use or not.

How the Internet works and what may happen if I am not using a VPN ?

Every time you visit a website, your computer sends data that might give off your location, browsing history and other sensitive information such as banking details or other credentials.

People usually endanger their privacy on pretty much a daily basis and here are the most common ways.

Risk #1: Your Internet service provider keeps an eye on you

Every time you type a website address into your browser, your request goes through the Internet router to an ISP server first, then your request is forwarded to your final destination. This procedure allows your ISP to:

  • Collect the URLs you visit every day and monitor how much time you spend on every page.
  • Track your locations, hobbies, interests and so on.
  • Collect your personal contacts and passwords (if they are not encrypted).

In simple words, your activities are like an open book to your ISP – you are using their services, therefore they can easily see your traffic and what you do online.

Risk #2: Your ISP can put limits and restrictions on you

You shouldn’t think of your ISP as the bad guy in this situation, but they take advantage of this procedure and can:

  • Block your access to certain websites that violate copyright laws. For example, websites that put up torrents (the Pirate Bay, Kickass torrents and etc).
  • Limit access based on your IP to certain applications that violate Internet censorship policy decided by Telecom Regulatory Authority. For example, Google and YouTube in Iran are blocked, and there are more countries that have strict Internet censorship.
  • Reduce your Internet speed while downloading copyrighted content.
  • Control amounts of sent data to prevent traffic overload, which might cause Internet traffic issues for other users in the network. This mainly applies at peak times, when the network is loaded more than usual.

Risk #3: Wi-Fi Sniffing

Wi-Fi sniffing allows hackers to get their hands on all the data that passes through a network. It is easy to interrupt users when connecting to a public Wi-Fi, not to mention that the public Wi-Fi provider could be the hacker himself – this can happen when the hacker sets up an access node on a public Wi-Fi with a look-alike Wi-Fi name, hoping someone will connect to it.

We all use public Wi-Fi everyday in hotels, airports, restaurants, malls and public transport even they could be extremely dangerous. These kinds of hackers will be interested in your confidential information and they can easily overtake sessions with cookies, therefore getting access to your usernames and passwords.

But How can a VPN secure your Privacy?

VPN was mainly developed in order to help big companies and organisations to have secure communication between brand’s branches and help employees to access their network, since many people work remotely or go on business trips. But not long ago, VPN providers brought these amazing features into everyone’s hand by becoming consumer-friendly.

A VPN is an advanced technology that provides you with a way to keep your privacy when connecting to another device or network over the Internet. It can be used to access region-restricted websites, shield your browsing activity from prying eyes on public Wi-Fi, stay anonymous online as it encrypts your traffic and also reach valuable resources while you’re working remotely.

VPN provides you a better way to protect your data:

  • It encrypts your Internet connection so your information becomes indecipherable. A VPN encrypts all requests and sends them to a server operated by the VPN provider, which then sends them to the requested website. Your ISP will not be able to see what websites you visit, all it sees is that you are connected to a VPN server!
  • A VPN changes your IP address. This is a pretty useful feature to hide your real identity or location online.
  • Bypass geographical and other kinds of restrictions. Once you connect to a VPN server, your traffic will appear as if it is coming from somewhere else, which is good when websites are geo-blocked (only accessible from specific location).

All in all, a VPN will make sure to secure your privacy and data online as well as allow you to enjoy the Internet with no restrictions. You put your privacy at risk every day, so a VPN service can keep you out of danger.

All these features a VPN provides can be summarized in three simple words: privacy, security and freedom.

Here is the VPN I recommend. ———–> IPVanish – http://hive.pe/1EY

 

 

The 10 Habits of Unsuccessful People

The 10 Bad Habits of Unsuccessful People

I am sure you have heard of the book by Stephen Covey, "The Seven Habits of Highly Effective People."

This post is not about that book.  Well, it is the companion post to that book.

Not only should you learn the habits of successful people, but you also need to reduce or eliminate bad habits as well.

If you are stuck in bad habits it will simply become very difficult to become successful.  That is a fact.

Some of these habits I will list may be painful to read about, if you are stuck with any one of them.  Better to experience the pain of knowing the truth so that you can change your character before too many years go by and they become rooted in your bad character for life.

1) Arrogance – This is one of the greatest self-destroyers I can think of.  People who think they are so great that they are above reproach.  They are always praising themselves and are totally blind to the ways in which they build themselves up and tear others down to feel superior to others.  This is nothing but a big fat lie that will destroy your relationships with others, and even your family. It takes a lifetime of practice to learn humility.

2) Talking the talk and not walking the walk – if you do not live by your own words you will be perceived as insincere or a phony.  It will be difficult to build the trust you need to engage in successful and profitable business relationships.  A business thrives under conditions of mutual benefit.  If the seesaw leans too much to one side, that person will get off and abandon the relationship sooner or later.

3) Constant distraction – If you are constantly distracted by others, or by your own lack of discipline or focus you will find it hard to get things accomplished in any meaningful way. Do not be distracted by any of the following.  Email, Social Media, telephone calls, etc. Maintain a balance and a discipline to allow no more time than necessary to any one task.  Especially do not allow personal things to invade your work time.

4) Wrong Contacts – this is another big one. Friends are for time off work. By the same token, business time is for productive relationships with good suppliers, good customers.  Anyone who does not qualify as either one should be eliminated from your schedule.

5) Negative attitude – people in business like associates with positive and uplifting people, not negative ones.  So what if you are having a bad day.  Find a way to turn the negative into a positive.

6) Procrastination – this is another big one. Some people have made this a standard way of doing things for years.  Difficult tasks and decisions get put off as long as possible. The best way to deal with a difficult situation is to confront it head on and deal with it as soon as possible.  Procrastination also tends to make problems worse if they are left unresolved.

7) Meanness – I once worked for a CEO that continually berated and cursed out those around him.  Everyone around him was no good and inferior, and he let them know it on a daily basis.  His office was a revolving door of people leaving not because of their own shortcomings but because of the meanness of the boss.  Being nice goes a long way.

8) Failure to listen – this is one of my pet peeves.  If you cannot listen to others, this is a sign of lack of respect.  Sometimes in any company, the best ideas do not come from the top.  They may come from those at the grassroots level that have the most experience in a particular area, not those who manage them.  Good advice is good advice no matter where it comes from.  Listening to others is an acquired skill attained only by those with open minds.

9) Laziness – Nothing is worse for employee moral than to see someone that is lazy. Regardless if they are doing the same job, or if they are a boss, laziness is intolerable, but especially by the leadership of a company.

10) Giving up – Hopefulness and cheerfulness is contagious, and so is the opposite.  Fear of failure can be almost as bad. Regardless of difficulties or obstacles faced, a cheerful attitude can inspire others and giving up leads only to hopelessness and failure.

 

I sincerely hope you are not a victim of any of the above bad habits.  Even a small amount of these tendencies can have a negative effect on your own happiness and success and others around you.

Best of success in eliminating any of these bad habits that you might fall victim to, and best of luck in all your endeavors.

 

John Lombaerde

https://markethive.com/jonlomb/page/jonlomb

 

Business Gift Card Opportunity

Friend of mine sent this to me and I checked it out. Very interesting. They are bringing awareness to their upcoming savings app and a business opportunity for people like us. I might be interested in the business when they share more but for now we can make money by simply forwarding their video. We make 100 dollars in credits when someone you share with shares so please share : Check it out… https://www.thegcard.com/ref?D6FG 

Inbound Marketing Is Content Marketing – Now On Blockchain At Markethive

Inbound Marketing Is Content Marketing – Now On Blockchain At Markethive

Useful content should be at the core of your marketing. Content is the core of Inbound Marketing

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through. Chances are that if you’re already using social media, then you are doing content marketing to some extent.

Content marketing is accelerating at a blistering pace. By the year 2020, roughly 1.7 MB of new content will be created every second… for every living person on earth.

It’s easy to hear statistics like that and feel a sense of overwhelm – to feel like there’s no way to make your brand stand out from the crowd. But there is and I am going to show you how with this article.

 

 

What is content marketing?

To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands. Research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

 

Content marketing aka “Inbound Marketing” is good for your bottom line — and your customers

Here are some key reasons and benefits for entrepreneurs and companies that use content marketing:

  • More awareness

  • Increased sales

  • Cost savings

  • Better, more loyal customers

  • Greater branding and online presence

 

Content is the present – and future – of inbound marketing

Go back and read the content marketing definition one more time, but this time remove the “relevant” and “valuable”. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” 

Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

 

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, inbound marketing “content” should be part of your process, not something separate. Quality content is part of all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.

  • SEO: Search engines reward businesses that publish quality, consistent content.

  • PR: Successful PR strategies address issues readers care about, not their business.

  • PPC: For PPC to work, you need great content behind it.

  • Inbound marketing: Content is key to driving inbound traffic and leads.

  • Content strategy: Content strategy is part of most content marketing strategies.

 

What if your customers look forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?

 

 

Markethive Blogging Platform

Markethive Blogging platforms broadcast out to huge portfolios of social networks, news sites, forums, and WordPress blogs.  Markethive blogs get easily indexed into the search engines, are subscribable by other Markethive members and subscription allows remote posting to their selection of social networks like Twitter, Facebook, and Linkedin.  A content-rich blogging system with a reach into the millions across multiple social media and blogging platforms.

With Inbound Marketing, potential customers find you through channels like blogs, search engines, and social media which is exactly what you get and a whole lot more powerful tools, tutorials, mentoring, all integrated into a social network with selling platforms and exchanges. 

 

Blockchain and Cryptocurrency Benefits 

Additional benefits include receiving MHV Coin by your readers which adds more value to bloggers who have increased subscriber levels. You are paid by Markethive, the system, for writing and publishing your blogs instantly and continuously. All part of the micropayment faucet system within Markethive thanks to Blockchain Technology. 

To be effective at inbound marketing (content marketing), it is essential to have an automated marketing system that embraces and enhances your marketing strategy. 

The best part is that it is free with Markethive. The Markethive Inbound Marketing System can be compared with other platforms costing as much as $2,500 per month. 

 

 

Join Markethive to learn what questions to ask and how to develop your strategy, where we deliver printed, video and live educational seminars to get you acclimated and up to speed.

 

ecosystem for entrepreneurs

 

 

Deb Williams

Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

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Multiple Chanels How to get started on your content marketing strategy

Multiple Channels

How to get started on your content marketing strategy

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through.

Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get a strategy in place. This guide will walk you through why having a content marketing strategy is important and different ways you can get started on your own.

What is content marketing?

To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience. Adding a strategy to this means that you’ve thought about your goals, audiences and distribution channels.

A typical content marketing plan will answer the below questions:

  • Who is your audience? These are usually based on market segments and certain types of content will target specific segments.

  • What channels will you use?

  • What metrics will you use to measure success and ROI?

  • What resources do you have?

  • What pain points will you solve?

Types of content

There are quite a few types of content out there now with new channels being developed every year. Part of being a good content marketer is being able to learn new types and be open to experimentation. Relatively new to the scene is user-generated social media content that can be used as part of your strategy.

Here’s a non-exhaustive list to help you think about what type of content your company has access to:

  • Company blog posts

  • Branded blog posts

  • User-generated content like an Instagram post

  • Videos

  • Podcasts

  • Whitepapers

  • Case studies

  • Infographics

  • Photos

  • Webinars

  • Quizzes

  • Press releases

  • News and magazine articles

Types of channels

How will you get the word out about your content? You can publish all the white papers you want but no one will see them if you’re not talking about them. For some channels, the line between content and channel blurs. For example, email newsletters are an excellent way of promoting your branded content. But, some brands also include unique content in the newsletter’s body. There is no right or wrong way to approach this. If you find that mixing it up works for your company, then go ahead and do it.

Some common channels include:

  • Email

  • Social media

  • Pamphlets

  • Search engine ads

  • Website

The most common channel is email, with 82% of marketers reporting it as the most effective. This is not-so-closely followed by social media at 54% and website/blog at 51%.

What does this mean for you? If you’re just starting out, use this as a jumping point on where to focus your beginning efforts. Start with one or two channels and expand as you feel more comfortable.

What resources are available?

Before you start diving into all of the content possibilities, take a step back and look at what resources you have available to you. Are you a marketing team of one or ten? What skill sets are already on your team? Does your marketing budget have room to hire a professional content creator?

You shouldn’t get into producing videos if you don’t have the available skills nor the budget for a videographer. Keep in mind that time is also a resource. New content types take time to learn, experiment with and create.

Next, think about who can generate this content. Don’t limit it to only the marketing team. Your sales and support teams will know what pains the customer or business goes through, too. All of the departments should have some content ideas that can be developed.

Develop your content marketing strategy

There are many ways to get started in developing your strategy. Here, we’ll offer three ways to get started. It’s possible that you’ve done some of this work already. In that case, repurpose your previous research and put it to use here.

1. Define your goals & metrics

The start of any new strategy begins with knowing what goals you have in mind. In content marketing, multiple goals are common and are often matched with content types and channels. And for each goal, you’ll need to define metrics that are used to measure success.

For example, one of your content marketing goals may be to increase your trial signups. To do this, you’d plan on creating case studies that will be published on your website and shared via social media. The case study includes text, photos, a downloadable PDF and video. Your sales team will use the link to share success studies with potential clients and your social media team will use the different media formats to repeatedly promote the case study.

This content matrix from Ninetyblack provides a graphical guide to where content can fall. The matrix may look different for your business. Quizzes are usually designed to be entertaining and can be a useful way to spread brand awareness.

2. Audit your current content

What’s working for you now? If you already have some branded content, conduct a content audit to help you understand what has and hasn’t been successful. The audit should include the actual content links and distribution channels.

Perhaps you’ve produced a few videos but they’ve only been published to YouTube. You’ve found that the audience is receptive to the videos. At this point, you may notice that a few videos have call-to-action links in the captions that lead back to your website. These videos not only were watched but people clicked on them to learn more. This discovery could potentially lead you to add more links into your captions for more cross-channel promotions.

In a Content Marketing Institute’s 2018 trends report, B2B marketers credited content creation and strategy as the top two factors in their content marketing success. Note that for content creation, it’s specified to be higher quality and more efficient. Low-quality content doesn’t cut it anymore especially if your competition is also focused on content marketing.

If your content was mostly pushed through social media channels, performing a social media audit may be beneficial to you. This way, you can see what type of content performed well and duplicate the similarities.

3. Map your customer journey

Certain types of content work best at points of a customer journey. A helpful product troubleshooting video won’t be as interesting to a potential customer in the awareness phase as it is for someone who has already purchased. Being aware that it exists, however, may help move the decision along.

This Boston Interactive checklist shows the various content types that match a customer’s purchase phase.

Remember, though, that a customer’s journey doesn’t end at the purchase. Past the purchase point, there’s still retention and support that need content marketing, too.

Bright Vessel illustrates their version of a customer journey map, indicating where each department plays a role. This exercise makes you reflect on every customer touchpoint.

Mapping this for your brand helps you understand where your content can be best served. Once you have the map down, then your content can be further tweaked and adjusted to reflect your audience and their journey status.

Implement & review your content marketing strategy

Now that you have three ways to brainstorm your strategy, the next steps are to document and implement it. With documentation, you’ll have a way to reference and steer your future content. If your strategy was to promote your blog posts on both social media and email newsletters but you find that newsletters are receiving a lot of engagement, you may look into increasing the send frequency or creating a subscriber list for only the blog.

Many content marketing calendars are overviews of content that’s planned for the year. They’ll often list the content, type, audience, customer phase and distribution channel(s), along with the publishing dates. This all-in-one calendar type is helpful for big picture planning.

Once you’ve drawn up the calendar, you’ll still need to listen and distribute it, and this is where social media plays a big role. A social media-minded content marketing strategy incorporates both social monitoring and publishing.

Markethive helps with both of these objectives. Through the Google calendar features, you can see when content is distributed and across which channels. For well-performing posts, Markethive makes it easy to republish the content with just a few clicks.

To monitor the topics your audience cares about, you use branded keywords and search options to see who’s talking about you and to curate content for redistribution. Content marketing doesn’t have to only include branded content. It also includes content that’s published about you or industry-adjacent news. Searching for topics in your industry in Advanced Google Search helps you easily identify & curate the content that your audience cares about.

Setup Google Alerts to keep you aware when others talk about your business and industry. Like Markethive and “Inbound Marketing”. Make sure you have a Disqus account, so you can engage blogs utilizing Disqus alerts and search for industries and blogs and articles that mention you.

In the end, content marketing strategies vary from business to business. The advice given here is meant to be a framework to begin your content marketing strategy, not as set-in-stone rules. As you begin this journey, you’ll find that some strategies or content don’t work for you and that’s okay. Having both defined goals and a plan in hand will go a long way in starting your strategy.

Thomas Prendergast
CEO Founder

What Is A Bounce Rate:How Important Is It?

What Is A Bounce Rate: How Important Is It? 

What is a Bounce Rate? 

Here is an easy way to think of the website bounce rate. Think of a ‘bounce’ as someone landing on your website, not clicking on any other pages and then leaving. The bounce rate is, therefore, the percentage of people that do this, rather than stay and take a look around your website. You want your bounce rate to be as low as possible, get them to engage and take the next step down your sales funnel. 

 

There are some key factors to consider that determine your website bounce rate…

What Type Of Traffic Are You Attracting? 

Are the visitors to your website specifically looking for your company, or are they looking for information? People who are familiar with you will bounce less than those who are in information-gathering mode. If you have an eCommerce store, does your traffic have high ‘commercial intent’? Are they ready to buy or simply researching for future purchases?  

Writing really awesome blog posts can bring you lots of traffic, but this tends to be more information-seeking traffic as opposed to visitors with high commercial intent. Consequently, traffic to blog posts tends to have a higher bounce rate than traffic to your home page even if the average session duration is longer. 

This shows the blogs are good quality and all that may be needed is a prominent call to action. Another way to keep them on longer is to have lots of relevant internal links so the visitors can delve deeper into a topic that interests them. 

 

 

What Causes Artificially High Bounce Rates? 

Websites are frequently crawled by bots. Some are friendly and used to decide where to rank the website. Other bots are nasty and evil and are looking for content to scrape and load to spammy sites. Therefore the bounce rate is skewed because they are not real visitors.

 

The Sources Of Your Traffic. 

Visitors that come from Google search results tend to ‘bounce’ much less than visitors from Facebook, for example. People are in very different frames of mind when they’re in work or play modes. Paid traffic sites can have an effect on your bounce rate due to the fact they are not organic or perhaps targeting the wrong audience pulling in unqualified traffic.

Sending the wrong people to your landing page will definitely result in a higher bounce rate. The right traffic is visitors that are primed to convert because they are in your target audience. 

CEO and CMO of Markethive, Thomas Prendergast has done some excellent research on the target market for Markethive. Given the company is on blockchain and crypto-based, it makes sense to target people using the platforms illustrated in this research

The Design And Layout Of Your Website.

Sites that are difficult to navigate, confusing, or look old-fashioned all tend to have higher bounce rates than new clean, easy-to-use, mobile-friendly websites. Intrusive advertisements will not only have a negative effect but will also reduce the reputation of your landing pages. Also, auto-play videos are a strict no-no. Most people don’t like surprises or be bombarded as soon as they hit the site. 

Headlines and subheadings are helpful to visitors to scan blocks of text quickly. If they cannot spot the content by scanning the headline or subheadings, they most likely will not take the time to search your site. 

Images relating to the content make it easier to read. Text without images can be overwhelming and needs to be optimized for online reading. Writing on the web is very different than writing for written publications. Images break up the copy making it easier on the eyes. 

Note: Images need to be relevant, inspiring and entertaining but not too many or too distracting. Avoid oversized images also. Combining images with great content simply reinforces what you want to say with the visual.

The Clarity Of Your Message.

Within the first few seconds of arriving at a website, visitors will automatically scan for content and design elements that communicate Credibility and Safety. The perceived safety of the site relates to the quality of the content and the appearance of the pages. If your site communicates safety, the visitor will be encouraged to stay, explore and may even take the next step.

Grammar and spelling errors on a site are very often perceived as not credible. It’s an absolute turn off for me when visiting sites. But the credibility and safety go well beyond grammar and spelling. The quality of content must quickly communicate that… 

  1. You understand their problem
  2. You have a solution that could solve their problem
  3. They just need to take the next step 

The next step is a clear call to action. Having a clear call to action means the visitor knows at a glance what their next step should be and where it is on the page. Making it easy and not asking for too much information will definitely work in your favor. Even asking for full name, phone number and email can result in a bounce or maybe even a false lead. A simple widget connected to their email account is a one-click verified lead that most people accept and is an easy, unobtrusive way to capture them.  

If the visitor is not convinced that the site is credible, reliable and safe for any reason, they will bounce from the page within the first few seconds after arriving. 

 

The Speed Of Your Website. 

Slow-loading websites have high bounce rates and low conversion rates. It’s that simple. The golden rule is that people do leave a website if it takes more than 4 seconds to load. 

These following factors tend to slow page load times: 

  • Cheap hosting
  • Oversized images that can’t be downloaded quickly
  • Too many images will cause too many requests on each page load
  • Using custom fonts need to be downloaded for the visitor to read 
  • Too many fancy sliders and javascript effects that also must be downloaded to work. 

 

What Is A Good Bounce Rate?

As a very broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, whilst 55-65% shows significant room for improvement. This is a very simple and broad rule of thumb. There are certain circumstances like paid and social traffic, traffic hitting blog posts and also mobile traffic tends to bounce more. This is where it might be perfectly okay to have a bounce rate higher than these figures.

 

Checklist of things to review on your landing pages…

  1. You sent the right people to your landing pages.
  2. You don’t bombard people with intrusive ads that distract from your primary call to action.
  3. Your headlines match the advertisement that promoted the landing page.
  4. Visitors can quickly find what they are looking for.
  5. Spelling and grammar have been checked out.
  6. The content provided is of high quality.
  7. It’s well designed with a clear message.
  8. The images don’t distract from the call to action.
  9. You have a clear next step for the visitor avoiding confusion.
  10. You avoid asking for too much information.
  11. Landing pages load under 2 seconds.

 

For Markethive Associates, You can find your bounce rate under Statistics either on your Profile Page or in Pages for your Widget and Capture Page stats. Markethive has made it very easy to read the analytics and keep on top of critical information that can help you improve where need to reach your end goals.

 

This service is available to all Associates, Free, and Upgraded. I find the capture pages and websites at Markethive fare very well with bounce rates and conversions. 

Conclusion

Page layouts that are simple can communicate a lot of information in a short period of time. Focus on what you really want the visitor to do on your landing page. Be sure to make all the content, images and call to action buttons are gently nudging people in that direction.

Think of each landing page as a social contact. This is where you create a first impression that encourages the visitor to get to know you better, thereby improving your bounce rate, time on site and overall conversions. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

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