Understanding Educational Technology

Education frequently takes place under the guidance of educators, but the trend of learners educating themselves is on a continuous upward movement. The reasons may include freedom to choose, no fear of questions being asked, learning at one's own pace and place, absorbing at one's own capacity and much more. The self-learning trend has been empowered by cutting edge educational technology innovation. social learning and education in technology 

what is social learning

Educational technology has started facilitating learning from the time of Abacus to the current generation e-learning / m-learning. It has gone through multiple changes while adjusting itself to the current generation's demand.

Helping people learn in ways that are easier, faster, surer, or less expensive can be traced back to the emergence of very early tools, such as abacus. The human race has been continuously challenged to educate its next generation in a more effective manner for equipping them to face future challenges. This pursuit of constant upgradations for better learning received a big push with the introduction of computers. In the very early days of computers in education, the University of Illinois initiated a classroom system based in linked computer terminals where students could access informational resources on a particular course while listening to the lectures that were recorded via some form of remotely linked device like a television or audio device, in the year 1960. There was no looking back since then. All kind of experiments started in world renowned universities like Stanford and Harvard for computer assisted teaching. In the mean time in 1971, an influential Austrian philosopher named Ivan Illich published a hugely influential book called, ' Deschooling Society ', in which he envisioned "learning webs" as a model for people to network the learning they needed. Ivan envisioned the power of networked learning way ahead of his time but everyone realizes the power of social / network learning, now.

The invention of World Wide Web in 1990 was the next big thing after computers. After this invention, learning changed radically. Anyone could create text based websites / portals with loads of information / learning material which anyone from any part of the world could read, digest and use. This democratizes the access to any information / learning and its usage. Improved Internet functionality enabled new schemes of communication with multimedia or webcams. Multimedia powered by the internet is slowly proliferating every aspect of learning and quietly disrupting this space. Multimedia content is more fun, more engaging and better to assimilate that text-based content. The other most important aspect is the method of learning which is asynchronous in nature. Asynchronous learning uses technologies such as email, blogs, wikis, and discussion boards, as well as web-supported textbooks, audio-video courses, and social networking using web 2.0 (Web 2.0 describes websites that emphasize user-generated content, usability, and interoperability). Everyone can now realize the impact of all of the above-mentioned technologies in their learning process.

The impact of the mass / social media is the result of a long adaptation process of their communicative resources to the evolutionary changes of each historical moment. Thus, the new media became an extension of the traditional media on the cyberspace, allowing to the public access information in a wide range of digital devices. In other words, it is a cultural virtualization of human reality as a result of the migration from physical to virtual space (mediated by the ICTs), ruled by codes, signs, and particular social relationships, inside and outside the classroom. Forwards, arise instant ways of synchronous and asynchronous communication, interaction and possible quick access to information, in which we are no longer mere senders, but also producers, reproducers, co-workers, and providers. New technologies also help to “connect” people from different cultures outside the virtual space, which was unthinkable fifty years ago. In this giant relationships web, we mutually absorb each other’s beliefs, customs, education, values, laws and habits, cultural legacies perpetuated by a physical-virtual dynamics in constant metamorphosis.

The impact of social media on everyone's learning is undeniable. The National School Boards Association found that 96% of students with online access have used social networking technologies, and more than 50% talk online about schoolwork. Social networking encourages collaboration and engagement and can be a motivational tool for self-efficacy amongst students. Every student has his or her own learning requirements, and a Web 2.0 educational framework can provide enough resources, learning styles, communication tools, and flexibility to accommodate this diversity.

A highly interesting possibility emerges out from all of the above. A combination of Ivan's vision of "learning webs" as a model for people to network the learning they needed, with the need of a Web 2.0 educational framework based on social network and real-time multimedia technologies. Can this combination be a disruptive learning model for the future? Only Time can answer this question.

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Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member

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Can Inbound Marketing using Markethive give your business a boost?

Inbound marketing is now a trending topic in business, but it has actually been around for quite a while.  It has been used by savvy marketers to effectively attract and keep their audience.  This is the opposite from traditional media such as TV where everyone used to have to watch the same show at the same time.

The trend towards personalization and inbound marketing which allows anyone to choose which video to watch, which blog post to read, and which content they choose to subscribe is not going away anytime soon, and is here to stay.  Would anyone trade in their smart tv with recording capability and on demand media for their old tv with the rabbit ears?  Not a chance. Would anyone turn in their state-of-the-art smart phone for a land-line phone, never?

It is not just about having the latest technology.  It is the availabilility of the content and the way it is delivered that is truly revolutionary.  The days of smoky back rooms filled with admen deciding what content to deliver are long gone.

Now with the development of social media, it seems as though the content factories have gone into overdrive.  Companies are scrambling now to put out content that can lure their prospects and customers into liking and sharing any kind of mediocre dribble the company wants to push out there.  Well, how long can people show interest in boring, uninteresting stuff?  Content may be king, but if you only produce junk, unfortunately you will become the king of junk. 

Suppose you had a plaftorm that could connect all of your social networks together, that would be something desirable, right?  In addition imagine you were part of a group of people with like-minded interests, and you could share each others content on your blog, sort of like guest posting, but automatically. You could lessen your own burden of content creation, right?  And suppose you could automatically connect groups on your social networks with content that you create on your own blog, that would also be a way to extend the reach of your content, right?  If you start to get the picture of how content can spread in this way, then you are beginning to get the idea of Markethive.  You can investigate this unique new soclal network for entrepreneurs with this invitation link.  http://markethive.com/jonlomb

Alan Zibluk Market Hive Founding Member

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Your Mindset Development Guarantees Both Success and Failure

Your Mindset Development Guarantees Both Success & Failure positive mindset and personal development 

"Being an entrepreneur is a Mindset….you have to things as opportunities all the time….Soledad O'Brien

Alright, which one are you going to choose success or failure?  No doubt you desire to generate consistent, predictable and long-term residual income from your home business opportunity or any business you joinedbut the biggest obstacle to achieving success has ironically been yourself.  Okay, get the hell out of your own way, but how do you that?  Well, let’s start at the beginning to make things simple because the simple plans are usually the ones that work the best for all people.  Firstly, do you honestly believe you can succeed online?  If not then, let’s begin with the old grey matter and work our way down.  Yes, success begins six inches between the ears. 

Do you realize that your pattern of thinking or Mindset will determine whether you generate profit or require a George Herbert Walker Bush rescue plan because your pattern of thought was self-destructive and lead to your arrival in the MLM Cemetery?  Hence, success or failure is a completely an internal process that begins with your mindset and then, executed through consistent action.  If, you are unable to formulate in your mind the belief you can succeed and sustain it during times of adversity then, you will succumb to the negative influences of the millions who surrender their dreams of being successful and remain content living as mediocre people.  “Humans are designed to seek comfort and order, and so if they have comfort and order, they tend to plant themselves, even if their comfort is not all that comfortable, even if they see clearly want for something better.” â€• Donald Miller   

Jeffrey Combs, President of Golden mastermind Semianrs.com once said, “mediocre people live in their comfort zone, but their comfort zone is their failure zone”.  So, are you afraid to step outside the norm and remain with the millions of people who do the J.O.B for life and die dead broke?  How about living a life, which is cautious, redundant and non-stimulating, which is an example of non-growth and more importantly, an example of failure.  Is that you and if so, why are satisfied with that kind of life.  Success requires growth and the ability to break through barriers and not remain stagnant, which is another form of failure.  Hence, to succeed one’s mindset must grow beyond what it believes are its limits.  The search engine Google is an example of an entity that is always growing and adjusts so as to not become stagnant; otherwise, it will become irrelevant.  Last I checked nobody wants to be known as being irrelevant; otherwise, you acknowledge you serve no useful purpose to others or to yourself.

Are you ready to go beyond your limit and seek the title of not 1st Place, 2nd Place nor 3rd Place, but most improved? Unfortunately, most will choose the life of mediocrity because it's safe and familiar; however, today's digital world with constantly changing technology will severely punish those who fall behind or refuse to adapt.  Well, the economy will actually meet out the discipline and reward those who bring value to the market.  The question remains is your mindset capable of adjusting to the challenges within a global economy that sees people as expendable and corporations as essential to societal, political and economic growth.  If yes, then, I invite you attend our next live workshop and learn how you can achieve online success with our global online community.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member

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5 Ingredient Slow Cooker Mac & Cheese By Fitslowcookerqueen

5 Ingredient Slow Cooker Mac & Cheese By Fitslowcookerqueen

Out of all the social media apps I use I think Instagram (username alzibluk) is my favorite.  All we are doing is sharing pictures.  I have gotten to be friends with people with similar interests.  I do not go on Facebook as much as everything is just politics or someone doing something horrific.

 

I started taking pictures of different crockpot recipes when user fitslowcookerqueen found me.  She started liking my pictures so I started liking hers.  I went to her site where I found “5 Ingredient Slow Cooker Mac & Cheese.”  I was looking for an easy one and I happen to find it here.  Below is her site, ingredient list and her instructions.

http://fitslowcookerqueen.com/slow-cooker-mac-cheese/

 

INGREDIENTS

  • 32 ounces macaroni, uncooked
  • 16 ounces cheddar cheese, shredded
  • 4 cups almond milk
  • 1 tbsp ghee
  • 2 tsp poultry seasoning

INSTRUCTIONS

  • Add all ingredients to the slow cooker.
  • Stir to mix well.
  • Cook HIGH 1-2 hours or LOW 2-3.

 

The only thing I did different was use coconut oil instead of cooking spray.  Below is my picture before I turned the power on.

I cooked it on low for 3 hours.  I then unplugged my crockpot and let it cool down for a while.  It came out a little dryer than it should be but I thoroughly enjoyed the taste.

I will most definitely try this again.  I think it is a great base.  I see cooking it with mushrooms, bacon, etc. in the future.

 

A few weeks ago I tried a recipe I found called “4 Ingredient Mac & Cheese.” It actually gave me heartburn.  Each time I cooked the leftovers I got the heartburn.  There was no heartburn associated with the recipe above.  I did want to share that experience.

 

I was glad to get away from the brown rice, lentil and quinoa recipes I have been making.  Although they are great and healthy, it gets boring week after week.  It was great to mix it up.

 

If you have a recipe you would like to share I encourage you to join my group at Markethive.  Posting to the group’s blog will get your recipe featured on other sites.  I am also pinning recipes I am trying on Pinterest.

All the best,

Alan
Alan Zibluk
http://alanzibluk.com
e-mail: alan@internetguy.ws

PS: Are you getting enough Fish Oil?

Alan Zibluk Market Hive Founding Member

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Remember the Hammer from Veretekk?

Unfair Advantage has returned.

Remember The Hammer?

Shortly after shutting Veretekk down I embarked on building a new platform from scratch, all new code, fresh, from the start using modern operating systems, this vision is called Markethive. It is a true social network, easily navigated and works similar to Facebook, which means it is extremely intuitive and a quick learn to use.

Markethive is a vertical social network for entrepreneurs, a culture that represents innovation, vision and determination and driven to achieve greater than one’s own boundaries.  An engine that roars with the blood, sweat and tears of the individual that seeks beyond their capabilities.  We now live in a time that the entrepreneur has become all of us as the traditional culture of jobs fades away into today’s realities.

But Markethive has another engine as well. If you were a member way back in the 90s you remember us ”inventing” Automated Marketing, Veremail (autoresponder emails), Traffic Portals (Blastomatic, Sohomatic, Maoney_Machine, Vereconference), Broadcasting platforms (The Hammer), Tracking (Veretracking) all of this and more all integrated, 20 years ago! Remember the massive unique leads you would get coming to you, not you chasing them?

Today it has been rebranded as Inbound Marketing. Inbound Marketing is attracting traffic, converting to subscribers, then converting to customers, that converting to advocates. Other companies sell a similar service for up to and more than $10,000 per month. I am not kidding. These platforms are valuable, expensive to build and flat out work!

Markethive has fused the Entrepreneur Social Network together with our own Inbound Marketing platform. The results are outstanding

The Hammer evolved into a master piece that published a message, Title and link to literally billions of FFA sites, Classified Ad sites, Guest books, and forums. It was abusive, rude, did not ask, it broke down the walls and placed it’s message, millions of messages on billions of sites. It was an amazing piece of work. It produced massive inbound traffic and leads. People literally became addicted to it. It combined an entertaining eye candy process and a huge massive result. It got oooos and ahhhhs. I became famous for The Hammer. I even have a video of one of the later versions of the Hammer. It is nostalgia in it’s purest form. Enjoy.

I have replaced the Hammer!

In fact I have eclipsed the Hammer with a new Social Networked Broadcasting tool called the Blog Caster (Broadcaster). It integrates into the hundreds of Social Networks owned by 1000s and growing into millions of Markethive subscribers accounts. It operates on a viral process of subscribers, to your posts and their subsequent reach, giving you a downstream result that can easily eclipse reaches of readers into the billions. But not static, but people who react to your messages and the traffic influx becomes massive.

And the message? It originates from your Markethive blog. So your message(s) are comprehensive and often will find themselves being shared by people you never knew. Your Markethive blog is subscribed to by your 1000s of friends and their 1000s of friends, 1000s also share your blog content, with your permission, to their many WordPress and other blogs.

Markethive WordPress plugins turn WordPress into a massive broadcasting platform, exponentially increasing even further reaches. This chain reaction has no limit.

Markethive is just getting started. If Veretekk impressed you once upon a time long ago, Markethive will blow you away. And we are just getting started.

Unlike Veretekk, Markethive’s technology Inbound Marketing platform, the whole enchilada, is Free!

We fund Markethive with advertising and the best part about that? We share up to 50% of that revenue with you.

I told you I would return, come join me as we head of into the future 10 years ahead of the rest. Now Unfair Advantage is available to you, again, for Free.

For more about the new Broadcasting technology make sure to read Blog Casting and the Reach

Find out more about Markethive by joining us.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member

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Reach Massive People by Blogging

There are more and more bloggers created every day. If you have a point to share about a product, service, business, events (the list goes on), many people choose to expose it online via their blog. With so many blogging services and platforms out there, how do you choose one? Even after you have chosen a blogging platform, service or network, can you still "Reach" enough people to make a difference.

We all know that blogging is definitely a numbers game. This is why so many bloggers are scrambling to create and promote their blogs on multiple platforms thinking they can reach more people. The greater the "Reach" can bring success to what you're promoting. A big question is, how many people would you like to reach? Now that you have that number in your head the other questions is How do I do that?

MarketHive is the simple answer for many reasons. MarketHive makes it simple, easy and more affordable than any other option out there.  Before WordPress, Aweber, Constant Contact, Facebook and other marketing solutions is the CEO of MarketHive. He ushered in the industry of automated marketing back in the early 90's known as the "Godfather of Automated Marketing".  if that wasn't enough he then created the first Inbound Marketing Network in the mid 90's. Now he's at it again with his new social Inbound Marketing Network for all entrepreneurs, built by entrepreneurs called MarketHive.

Don't just take my word for it, see his video blow that talks about reaching massive people by blogging. This is just one component of his new business network and how it can impact any bloggers reach in a massive way.

If you're a entrepreneur that specializes in helping others to succeed online, you owe your viewers this info. To get inside the MarketHive system for free more details is as easy as connecting any of your favorite Social Profiles by Clicking Here Now

Now is you want to be telling others about MarketHive before they start telling you and others they know.

 

Bruce Jacobs
MarketHive (Partner/ Developer)

Alan Zibluk Market Hive Founding Member

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Slow Cooker Red Lentil Cauliflower Curry

Slow Cooker Red Lentil Cauliflower Curry

I have been experimenting with cauliflower lately as it is so versatile.  I do like curry.  I did a search for “curry cauliflower crockpot” and found “Slow Cooker Red Lentil Cauliflower Curry” by Erin.

 

Below is the link to her site.  This is her recipe.  I added a few more cloves of garlic and one avocado to it but that was it.  I pretty much put avocado in everything.

http://www.wellplated.com/cauliflower-curry/

 

Below are the ingredients and directions from her site.  I just copied and pasted.

 

Ingredients:

  • 2 cups Bob’s Red Mill Red Lentils
  • 1 yellow onion, diced
  • 2 cloves garlic, minced
  • 1 head cauliflower, chopped
  • 1 tablespoon minced ginger
  • 2 tablespoons red curry paste
  • 1 1/2 teaspoons salt
  • 1 teaspoon ground turmeric
  • 1/2 teaspoon ground coriander
  • 1/2 teaspoon ground cumin
  • 1/2 teaspoon ground cayenne pepper
  • 1/4 teaspoon ground cardamom
  • 1 (29 ounce) can tomato puree (not tomato sauce)
  • 1/2 cup coconut milk (use full fat—it’s worth it)
  • Freshly chopped cilantro, for serving
  • Brown rice, cooked quinoa, farro, or similar for serving

Directions:

  1. Place the lentils in the bottom of a 4-quart or larger slow cooker. Add the onions, garlic, cauliflower, ginger, curry paste, salt, turmeric, coriander, cumin, cayenne, and cardamom, then stir to combine.
  2. Pour the tomato puree over the top of the cauliflower and lentils. Refill the tomato puree can halfway with water, then pour it over the top of the slow cooker ingredients so that they are covered with liquid. Cover and cook on high for 4-5 hours or low for 7-8 hours, until the lentils are soft.
  3. Just before serving, stir in the coconut milk. Serve over brown rice, quinoa, or farro, topped with fresh cilantro.

 

Below is the picture before I turned the power on to high.

Below is the picture after 5 hours in the high position.  I added this to cooked quinoa.

I am glad my local grocery store carries Bob’s Red Mill Red Lentils.  Fooducate gave it a grade of A-.

 

I am a huge cilantro fan.  Besides taste, it possesses good amounts of antioxidants, vitamins, essentials oils, etc.  Cilantro is our friend.

 

I will make this again as I believe it is healthy.

 

All the best,

Alan
Alan Zibluk
http://alanzibluk.com
e-mail: alan@internetguy.ws

PS: Antioxidants are our friends.

Alan Zibluk Market Hive Founding Member

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Trump Choosen by God to stop America’s Destruction

Rick Wiles interviews retired firefighter Mark Taylor who was given this prophetic revelation in 2011. The Lord has chosen Mr. Trump to bring America back from the brink of destruction. Mr. Taylor wrote this amazing prophecy in 2011 giving us a glimpse of what's to come and why all who attack Mr. Trump will fall by the wayside. What's amazing is that this revelation has gone forth to thousands. The wrath of God has come not for the people of America but for the leaders of the establishment. ("I have the same revelation and have said so for over three months maybe longer. Judgment has come fot the wickedness in our leadership and Donald Trump is leading the way." Thomas Prendergast CEO Markethive) The hour of judgment is upon them. The light has begun to shine and the darkness of evil will prevail no more.

The Spirit of God says, I have chosen this man, Donald Trump, for such a time as this. For as Benjamin Netanyahu is to Israel, so shall this man be to the United States of America! For I will use this man to bring honor, respect and restoration to America. America will be respected once again as the most powerful and prosperous nation on earth, (other than Israel). The dollar will be the strongest it has ever been in the history of the United States, and will once again be the currency by which all others are judged.

The Spirit of God says, the enemy will quake and shake and fear this man I have anointed. They will even quake and shake when he announces he is running for president, it will be like the shot heard across the world. The enemy will say what shall we do now? This man knows all our tricks and schemes. We have been robbing America for decades, what shall we do to stop this? The Spirit says HA! No one shall stop this that l have started! For the enemy has stolen from America for decades and it stops now! For I will use this man to reap the harvest that the United States has sown for and plunder from the enemy what he has stolen and return it seven-fold back to the United States. The enemy will say Israel, Israel, what about Israel? For Israel will be protected by America once again. The spirit says yes! America will once again stand hand and hand with Israel, and the two shall be as one. For the ties between Israel and America will be stronger than ever, and Israel will flourish like never before.

The Spirit of God says, I will protect America and Israel, for this next president will be a man of his word, when he speaks the world will listen and know that there is something greater in him than all the others before him. This man’s word is his bond and the world and America will know this and the enemy will fear this, for this man will be fearless. The Spirit says, when the financial harvest begins so shall it parallel in the spiritual for America.

The Spirit of God says, in this next election they will spend billions to keep this president in; it will be like flushing their money down the toilet. Let them waist their money, for it comes from and it is being used by evil forces at work, but they will not succeed, for this next election will be a clean sweep for the man I have chosen. They will say things about this man (the enemy), but it will not affect him, and they shall say it rolls off of him like the duck, for as the feathers of a duck protect it, so shall my feathers protect this next president. Even mainstream news media will be captivated by this man and the abilities that I have gifted him with, and they will even begin to agree with him says the Spirit of God.

 

Alan Zibluk Market Hive Founding Member

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Hot Lemon and Ginger Water – Best Sore Throat Remedy

Hot Lemon and Ginger Water – Best Sore Throat Remedy

 

I have always been interested in health.  This came to head with me in 1996 at 29 years old.  I became a USANA Distributor in July of that year as I wanted their products.  I am only mentioning it here as 20 years later I am still taking the product.  I will include a link for my site at the very end of this blog post. Better health interests me.

 

In 2013 I saw the movie “Fat, Sick & Nearly Dead.” After that movie I bought a juicer.  I initially was juicing more fruit than I should have.  My girlfriend gave me Jason Vale’s book “The Juice Master’s Ultimate Fast Food Book.”  The book changed my life and I safely says lemons are probably my best friend after my girlfriend.

The book is great and the thing I took away from it was the “Three One” rule.  For every piece of fruit have three vegetables.  It made a huge difference.

 

Jason discusses lemons in his book which lead me to hot lemon and ginger water.  Hot lemon water by itself is boring.  Adding pieces of gingerroot to it makes it a lot more interesting.  I have never been a fan of tea but I like this.

All I do is cut a half of lemon into pieces and put it in my cup.  I then take a piece of gingerroot the size of my thumb, cut that into pieces and add it to my cup.  I then just add hot water.

I am not sure where I stand between the issue of nutritional supplements over getting all you need from food, I am sure of this sore throat remedy.  I put this drink in the “preventive” category.  I have not had a sore throat in years.  My cold use to start with a really sore throat.  Today when I get a cold it just starts with a little dry throat.  I still get colds but not nearly as bad as before.

 

I am passionate about health and I am going to start sharing what I know works.  Hot Lemon and Ginger Water works.

 

All the best,

Alan
Alan Zibluk
http://alanzibluk.com
e-mail: alan@internetguy.ws

PS: I have been taking this for twenty years.

 

 

 

 

 

 

 

Alan Zibluk Market Hive Founding Member

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Value and Respect Your Brand: Ask Donald Sterling

Value & Respect Your Brand: Ask Donald Sterling 

Race or more accurately, racism was a primary issue in the Donald Sterling and L.A. Clipper controversy; however, the most important business component at risk was both the NBA and L.A.  Clipper Brand.  Now, a brand is commonly perceived as a product, service or concept manifested in the form of a visual logo that represents a specific company.  Okay, a nice safe and tidy corporate definition; however, successful brands are intangible and represent emotions, qualities and stories that motivate consumers to join in partnership with a specific company that gives value to its consumers.  A brand that attract its customers by providing value and develops a trusting relationship then, the logo not only represents the company but, the corporate culture (ideals, ideologies & values) that is portrayed in media for the benefit of further expanding the brand to a larger consumer base.  “The NBA has been the poster child for diversity in American sports from the coaches on the sidelines, to the executive’s they hire and obviously to the players on the court”.  Now, 81% of the NBA players are people of color, ¾ of the NBA players are African-American and 27% of NBA coaches are African-American”.  Needless to say, NBA’s brand is about inclusion of all people and strives for parity in all levels of employment.    

So, what happens when a well-known brand is compromised because of an act of self-destructive conduct within corporate management?  When large sums of revenue are at risk then, immediate emergency measures are implemented to save the cash and more importantly, salvage the reputation of the organization that was perceived to have committed an offense against its customer base.  Donald Sterling, former owner of the LA. Clippers knows all about committing corporate suicide due to a documented long-term history of racial bigotry against African Americans.  Unfortunately, Mr. Sterling failed to consider the economic and social impact his words would have on his employees, basketball fans and corporate sponsors who invested significant sums of money into the Clipper organization.  Let’s look at who invested and who threatened to bail if, Mr. Sterling wasn’t removed from the Clipper organization in real time.                

Well, sponsors like Car Max, State Farm, Virgin America, Chumash Casino Resort, Lumber Liquidators, Yokohoma Tire Corporations, Corona, Constellation Brands, Kia Motors, Adidas, Mercedes-Benz, Red Bull, Burger King, Samsung and MGM Resorts and End Ties, all threatened to end ties, with both the Clippers and the NBA.  Clearly, they didn’t want to be associated with any entity that appeared to support racial bigotry.  With millennials and older adults being primary consumers of goods and services in both social media and professional sports it would be complete lunacy for sponsors to ostracize such a critical revenue stream.     

Business is about relationship building and like anything of value takes considerable time and effort to develop; however, it only takes seconds or minutes to DESTROY.  Developing a trusting relationship with customers is the foundation of business's ability to achieve long-term success.  Now, if you consider Donald Sterling's 30-year plus ownership of the Clippers was essentially destroyed in under 9-minutes of secret audiotape (recorded by his mistress) and with the potential of collateral damage to his other businesses.  Additionally, future business opportunities were potentially compromised; hence, the true cost of this act of entrepreneurial-suicide remains unknown to the general public.

So, it remains clear that one's words have consequences and this is true in all aspects of life but, even more, when you’re the owner of a NBA franchise worth 1 billion dollars and the majority of your players were African-American. It is clear Mr. Sterling didn't respect certain people of different races/ethnicity but, why didn't he respect his brand?  Why risk it all?

Well, let's first review a definition to ensure everyone is on the same page, “Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers."  Alright, that's clear so both NBA & L.A., Clippers are brands that represent the best in professional basketball, which appeals to millions of people who are willing to pay to be associated with such organizations because they provide value/service to their target market.

Unfortunately, Mr. Sterling FAILED to recognize the importance of valuing his target market and the formula for success that generated millions of dollars for his organization.  He took things for granted.  When you have success and you become reckless then, you become a liability to your company and those who rely on its production of products and services to the established consumer abuse.

Now, fortunately for both the NBA and LA Clipper organization, they never lost sight of the most important element of the Formula of Success and that is the fans.  Without the fans then, you have no business and keeping them interested in the basketball brand was paramount to everyone's success.

Like in both online and offline businesses the formula for success entails a system designed to produce new customers and create an income multiplier rather than just one-time customers but, a lifetime customer.  This is desired in all businesses; hence, to achieve this goal begins with respecting your BRAND.

Vaurn James

Contributor

Alan Zibluk Market Hive Founding Member

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