Sports and politics are colliding. On one side, Colin Kaepernick speaks out. On the other, Donald Trump’s rhetoric finds Dwyane Wade.
month ago, Donald Trump’s campaign announced it was rebooting 1968. With Nixonian gusto, Trump would push the idea that crime in America was out of control, that our inner cities were a “disaster.” The strategy reached its unintentionally comic apex this morning when Trump used the shooting death of Dwyane Wade’s cousin in Chicago for tweet fodder.
If that felt like a replay of the turbulent days of ’68, check this out:
“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and [people] getting away with murder.”
That’s Colin Kaepernick of the San Francisco 49ers sounding like Tommie Smith and John Carlos at the ’68 Olympics. With Kaepernick subbing for Smith and Carlos, and Trump for Tricky Dick, we have our own versions of the adversaries of ’68 standing on opposite sides of the scrimmage line. The world has changed a lot since then. But our plunge into the sports-politics nexus feels eerily similar. All we need is a new Howard Cosell to interview everybody on TV.
Of the two statements, Trump’s was the least surprising. The only thing that was surprising was that he briefly deleted his tweet, and then resubmitted it with Wade’s name spelled correctly. In the new, gentle Trump campaign, this counts as a nonapology apologyâ—âor, to use Trump’s priapic phrase, a “softening.”
But Kaepernickâ—âwow. At last glimpse, he was completing a slow fade into oblivion by losing a quarterback competition to Blaine Gabbert. But there have been signs of an itchy social conscience. Back in December, Kaepernick used Instagram to push back at Trump’s proposed Muslim immigration ban. Now, he’s staked out a position way beyond Michael Jordan’s “brave” statement about police violence, and one with more teeth than the “system is broken” speech that LeBron James and company offered at the ESPYs. Among the big names, only Carmelo Anthonyâ—âwho wrote “No more hashtags”â—âhas invested similar capital in pushing the conversation forward.
e’ve been here beforeâ—âand not just in ’68. In 1996, the NBA suspended the Nuggets’ Mahmoud Abdul-Rauf for a game for not assuming a “dignified posture” during the national anthem. By contrast, today both the NFL and Niners released messages saying that, while they’d keep honoring the country, Kaepernick could assume any posture he wanted. That’s a lot of elbow room earned in 20 years.
The comparison to Smith and Carlos isn’t accidental. Players have begun to explicitly cite the ’60s ideologue-athlete archetype as one they want to emulate. At the ESPYs, Chris Paul ticked off Smith and Carlos, Muhammad Ali, Jim Brown, Kareem Abdul-Jabbar, and others as “model[s] for what athletes should stand for.” As Kaepernick said last night, channeling Ali, “If they take football away, my endorsements away from me, I know that I stood up for what is right.”
The Kaepernick story is less than a day old. But it’s already produced a happily antagonistic political sports arena. The Giants’ Justin Pugh declared that he’d stand up during the anthem. Bleacher Report’s Mike Freeman got texts from football players backing Kaepernick and football coaches and executives opposing him. The civil rights activist DeRay Mckesson nodded at Kaepernick; a sports-media entity named Ross Tucker took a whack at him. Clay Travis did a remarkable impression of Clay Travis. And as Adam Schefter noted, Kaepernick figures to get an intense reaction in the Navy-friendly city of San Diego this week. (For his part, Abdul-Rauf was booed by Bulls fans back in ’96.)
Remember last week, when NFL players were making “controversial” remarks in the preview magazines? This seems a lot more important. I don’t demand that any athlete weigh in on the news of the day, but it sure is clarifying when they admit they’ve been having the same conversations everyone has been having for the last year.
Finally, my own pet theory is that the uptick in athlete activism has inspired, or at least cleared the road for, an uptick in activist sportswriting. If memory serves, in ’96 you could find writers defending Abdul-Rauf, but they mostly stuck to strict First Amendment grounds. And on the debit side, you could also find two Denver radio idiotsâ—âat least one of whom was wearing a turban and a T-shirt with Abdul-Rauf’s picture on itâ—âstorming into a mosque and playing “The Star-Spangled Banner.”
Kaepernick has his detractors. But members of the sportswriting class have filed full-throated defenses of both his right to speak and what he said. What was true in 1968â—âwith Cosell, Robert Lipsyte, and many othersâ—âis true again today. An athlete’s decision to sit has given us media types a chance to take a stand.
Barack Obama may have finally destroyed America’s #1 advantage
In July 1944, just weeks after the successful Allied invasion of Normandy, hundreds of delegates from around the world gathered in Bretton Woods, New Hampshire to determine the future of the global financial system.
The vision was simple: America would be the center of the universe, and every other nation would revolve around the US.
This arrangement ultimately led to the US dollar being the world’s dominant reserve currency which still remains today.
Whenever a Brazilian merchant pays a Korean supplier, that deal is negotiated and settled in US dollars.
Oil. Coffee. Steel. Aircraft. Countless commodities and products across the planet change hands in US dollars, so nearly every major commercial bank, central bank, multi-national corporation, and sovereign government must hold and be able to transact in US dollars.
This system provides a huge incentive for the rest of the world to hold trillions of dollars worth of US assets– typically deposits in the US banking system, or US government bonds.
It’s what makes US government debt the most popular “investment” in the world, why US government bonds are considered extremely liquid “cash equivalents”.
As long as this system continues, the US government can continue to go deeper into debt without suffering serious consequences.
Just imagine being totally broke… yet every time you want to borrow money there’s a crowd of delighted lenders eager to replenish your wallet with fresh funds.
This may be the US government’s #1 advantage right now.
You’d think that they would be eternally grateful and take care to never abuse this incredible privilege.
But no… not these guys.
In fact, they’ve done the exact opposite. Over the last eight years the US government has gone out of its way to eliminate as much of this benefit and alienate as many allies as possible.
They’ve abused the trust and confidence that the rest of the world placed in them by racking up record amounts of debt, waging indiscriminate wars in foreign lands, and dropping bombs on children’s hospitals by remote control.
They’ve created absurd amounts of regulations and had the audacity to expect foreign banks to comply.
Plus they’ve levied billions of dollars worth of fines against foreign banks who haven’t complied with their ridiculous regulations.
(Last week, for example, New York state financial regulators fined a Taiwanese bank $180 million for not complying with NY state law.)
And they’ve threatened to banish any foreign banks from the US financial system who don’t pay their steep fines.
Abuse. Deceit. Extortion. Not exactly great ways to win friends and influence people.
It’s as if Barack Obama pulled together the smartest guys he could find to make a list of all the ways the US government would have to screw up in order to lose its enormous financial privilege… and then he went out and did ALL of them.
The US government is practically begging the rest of the world to find an alternative to the US dollar and US banking system.
Even the government of France, a key US ally, called into question continued US dominance of the global financial system after the US government slammed French bank BNP Paribas with a $9 billion fine.
There have already been some attempts to displace the United States in the financial system.
China has been aggressively setting up its own competing financial infrastructure, something called the China International Payment System.
It’s been a slow start for the Chinese, but they’re building momentum. Though I’m not sure China is the answer in the long run.
While banks around the world may not care for the long and strong arm of the US government, the Chinese government doesn’t exactly inspire trust either.
But now there really is an alternative. Technology.
Ripple, a blockchain-style protocol that’s funded by Google Ventures (among others), is now being utilized by international banks to send and receive transactions directly.
The way international bank transfers work now relies exclusively on the US financial system.
Large foreign banks have what’s called a “correspondent account”, typically at a major US bank like JP Morgan, Citibank, etc.
A correspondent account is essentially a bank account for other banks. Our company holds funds at a bank in Singapore, for example, whose US dollar correspondent account is at Bank of New York Mellon.
Foreign banks’ US dollar correspondent accounts are typically at major Wall Street banks because that’s the epicenter of US dollar transactions.
So when a bank in Australia sends US dollars to a bank in South Africa, that payment actually flows from the Australian bank’s correspondent account in the US to the South African bank’s correspondent account in the US.
The entire transaction effectively takes place using the US banking system.
Again, this gives the US government enormous power over foreign banks. Any foreign bank that doesn’t do what Uncle Sam commands can be excommunicated from the US banking system.
And without access to the US banking system, a foreign bank will be unable to transact in US dollars, and hence unable to conduct any global business.
This is a death sentence for a bank. The US government knows this and has been blackmailing global banks for years.
But now technology is providing another option.
Banks don’t have to use the US banking system anymore; they can send real-time payments internationally using the Ripple protocol.
Two months ago a Canadian financial services company sent the first-ever institutional cross-border payment to a German bank.
This isn’t some wild theory or conjecture. It’s actually happening.
Just this morning a group of 15 banks in Japan signed up to start using Ripple, and dozens of banks plan to use the protocol within the next six months.
The technology is cheaper. Faster. Superior. And it doesn’t come with any US government strings attached.
So it seems Uncle Sam may have finally shot himself in the foot for the last time.
Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities.
The gold rush has already happened.
But a new business model has emerged.
Market-networks are hybrid animals: part social network, part marketplace, part SaaS. 
It’s a social network. Professionals use profile pages to showcase their work and demonstrate their credibility. They also connect with each other and build relationships.
It’s a marketplace. Professionals come online together to find other parties with whom they can do business.
It’s a SaaStool. Professionals use the tools on the top of the marketplace to negotiate, do the job, or manage the paperwork.
Social networks are designed to connect people. Marketplaces are built to sell simple products and services at scale. SaaS tools are here to make your job easier.
Market-networks focus on more complex services; the types of services that are not easily scalable and require more human collaboration. 
So get your pick-axe and prepare yourself for the next gold rush.
Think about the number of opportunities in M&A, scientific research, construction, management consulting, marketing, media production…
 Thanks to James Currier for sharing his thoughts on this emerging business model.
 Here are a couple of examples:
AngelList is a market-network.
It’s a social network for startups and investors. It’s a marketplace where business angels can find startups to invest in and startups can post job openings. It’s a SaaS tool that helps business angels create syndicates and startups get introduced to business angels.
Contently is a market-network.
It’s a social network for freelance writers. It’s a marketplace where companies can find writers to create content—articles, eBooks, and other kinds of marketing collateral. It’s a SaaS tool that helps content marketers organize their editorial calendar, manage the writers’ work, and track the performance with analytics.
Guerric de Ternay is an entrepreneur
and digital & marketing strategist. A large
chunk of his work focuses on behavioral
science, customer experience, and digital
strategy. His passion?
Helping people and businesses level up.
Markethive is a full suite “Inbound Marketing” platform integrated with a full scale “social network” targeting the 800 million “Entrepreneur” global populations. Like Facebook meets Pardot. This new revolution of the next wave of progressions is known as Market Networks, compared to the last wave of Social Networks. Even MarketHive’s name reflects this new revolution. Experts predict the “Market Network” will dwarf the “Social Network” market.
1. Founder (Thomas Prendergast): 40 years’ experience in Ad Agency and Marketing professional. Educated and developed technology awareness from 1982 – 1992 in the Silicon Valley. Visionary, skilled programmer, innovation 1sts, Stanford and UCSD Super Computer Center foundations and over 20 years building marketing innovation on the Internet.
Social Networks Were The Last 10 Years. Market Networks Will Be The Next 10.
First we had communication networks, like telephones and email. Then we had social networks, like Facebook and LinkedIn. Now we have market networks, like HoneyBook, AngelList, Houzz, DotLoop and Joist.
You can imagine a market network for every industry where professionals are not interchangeable: law, travel, real estate, media production, architecture, investment banking, personal finance, construction, management consulting and more. Each market network will have different attributes that make it work in each vertical, but the principles will remain the same.
Over time, nearly all independent professionals and their clients will conduct business through the market network of their industry. We’re just seeing the beginning of it now.
Market networks will have a massive positive impact on how millions of people work and live, and how hundreds of millions of people buy better services.
“Markethive has the ability to be an incubator (hive) to produce more strategic “Market Networks” as well”.
Founder and CEO Markethive, Inc.
P.S. The "Market Network" Illustrated
(Do you see Markethive?)
Definition of Hive (Curious aint it?)
1. A place swarming with activity.
2. To work with many others in a close network. 3. a network showing signs of great industry
We didn’t get the flying cars or the self-lacing shoes. But we did get the work world of the future – you know, the one where the internet allows us to work anytime, anywhere, resulting in the death of the 9-to-5 life.
Our ability to trust each other has not advanced in parallel with the technology we have created
Oh, wait. As more and more companies promise flexibility, the reality, it turns out, is pretty far from the culture we dreamed of.
For almost all of us, flexible work really means working a few hours each side of the core workday of 09:00 and 17:00. And, if you think about it, that makes sense, because many businesses still run within those core hours when markets are open, banks process deposits and payments and daylight makes it easier for tradespeople to do their jobs, for example.
Flexible hours have made working from home possible for many – but how many people actually make the most of it? (Credit: iStock)
But while digital technology has enabled a very small degree of flexibility around the regular working day for some, there have been unseen and sometimes unsettling repercussions for employees and employers. For instance, experts say that always emailing your staff and colleagues, even though they sit a metre from you, has had a hidden, but very real impact on morale and trust.
That, in turn, has made truly flexible work nearly impossible for most of us.“There can be a dark side of innovation, and unintended consequences of some organisational innovations,” says Almudena Cañibano, lecturer in human resource management at ESCP Europe, a business school in Madrid, Spain.
No matter how much a work rock star you might be, your manager does not trust you
Our ability to trust each other has not advanced in parallel with the technology we have created. And therein lies one of the real reasons flexible work is little more than a catch phrase. No matter how much a work rock star you might be, your manager does not trust you. Your colleagues do not trust your manager. And, truth be told, you probably don’t trust most of your colleagues or your boss, either.
Trust and the digital age
For Rachel Botsman, a visiting economics lecturer at the University of Oxford’s Saïd Business School, it’s simple: “Institutional trust isn’t designed for the digital age.”
Technology has let us work anywhere, anytime – but trust issues can get in the way (Credit: Alamy)
That’s also the case for the trust people have towards colleagues, within organisations. Perhaps not surprisingly, then, we’re also less able to understand or make room to consider each person as, well, a person.
"The digital age… has resulted in an ‘assault on empathy’, that makes us less able to appreciate the situation of another person,” writes Sherry Turkle, director of the Initiative on Technology and Self at the Massachusetts Institute of Technology.
A lack of trust brings about fear, which goes a long way to explaining why we put in face time, even when we probably don’t need to
In other words, the propensity for email, texting and quick-type apps has led us to forget some of our people skills, including distinguishing the nuances of language and meaning, fostering of a feeling of belonging among groups of people, and knowing our bosses and colleagues well enough to have confidence that others will pull their weight. That, in turn, has diminished implicit and earned trust among the people we work with.
Technology has disrupted the workplace – and not always for the better (Credit: Alamy)
That lack of trust brings about fear, which goes a long way to explaining why we put in face time, even when we probably don’t need to in order to do our work well. It also can explains why we feel we’ve got to have our “butt in the seat” even if our work could truly be done from the corner café or the back garden.
Mother, may I?
Phyllis Moen, professor of sociology at the University of Minnesota in the US, calls this the ‘mother, may I’ problem. It’s when we feel fearful of asking our managers if we can work from home or work altered hours if, say, we need to help a relative or attend a series of medical appointments or simply want to work during hours we’re feeling more productive or efficient.
While it is technically possible for many to work odd hours, the majority of us only need flexibility a couple of hours either side of the typical 9-to-5 day (Credit: Alamy)
Some workplace psychologists take it a step further, saying that modern technology is a way for employers to constantly keep surveillance over their staff. In turn, people are increasingly suffering from the impacts of feeling watched, even when they are allowed to work remotely. The Future Work Centre in London released findings earlier this year that showed the emotional reactions we have to constantly being connected to our work causes “a toxic source of stress.”
As a result, we often start thinking up more ‘creative’ ways of excusing ourselves to create flexibility.
There’s also the worry that flexible work options may actually get more limited as automation and advances in information technology now threaten many traditional white-collar jobs, such as accounting and law. And that’s led to a feeling of insecurity that keeps people in their seats, playing out face time for the boss, and avoiding flexible options when they are available.
As a result of job insecurity, even when flexible work options are offered in a workplace, employees do not always take them up
One report from the World Economic Forum examines how, just as technology made manufacturing largely automated, now white-collar jobs will be automated (for example, when selling a house, the seller will fill in all the required information for an 'online solicitor').
As a result of job insecurity, even when flexible work options are offered in a workplace, employees do not always take them up. Being present it seems in the workplace, seems the most secure option for most.
As automation threatens more jobs, it may seem more important to be present in the office (Credit: Getty Images)
But, that could be counterproductive for employers. The more control that we have over our time – of when and where we work – the more job satisfaction increases, says Moen. The University of Warwick in the UK found that being happy at work makes people, on average, 12% more productive. In the paper, the researchers found that happier workers use the time they have more effectively, increasing the pace at which people work without sacrificing quality.
In reality, for some of us, the flexibility of a few hours outside of core hours actually turns out to be enough to improve quality of life.
In Spain, Iberdrola, one of the country’s largest utilities companies, decided a few years ago to allow its employees to choose working 08:00 to 15:00 with no lunch break – a major change in a country where most people work 09:00 to 19:00 with a two-hour lunch break. The company reported employee satisfaction levels increased as a result and lower turnover (90% of the workforce has been with the company for more than five years).
How do you change a workplace culture? Bring in blanket company rules, say some experts, making benefits universal to all staff if possible. Financial company Moody’s instituted a policy that women returning from maternity leave do not have to fulfil the usual 'billable hours' for several months. “Middle ranking managers can also help introduce flexible and healthy workplaces by getting rid of low value work – like meetings every Monday with no agenda,” says Moen.
“It’s said that to understand something you should try to change it. We are trying to redesign working conditions, giving employees greater flexibility and control over their time with more supportive supervisors,” says Moen.
But, maybe like flying cars in the film Back to the Future, truly flexible work wasn’t ever really going to happen.
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If you would like to learn more about LinkedIn, and you have a spare hour of time, tonight is the best way to come away with a better understanding of this powerful network.
I will be presenting the Executive Overview of all six of the LinkedIn Workshops I have taught in the last 10 months. Profile Optimization, LinkedIn Search and Invitations, Privacy and Settings, LinkedIn Groups, Automated Marketing using LeadOutcome, Email Best Practices.
This is the best way to get an A-Z overview of LinkedIn. See you there at 7:00pm EST!
Markethive did not invent the blog, but we certainly have made it exponentially more powerful. We certainly have added fun, understanding, reach, groups, daily workshops, understanding and power to the process.
Markethive has successfully combined all the technical and tactical aspects and requirements into one system, but have also overcome the obstacles to make blogging a group process, combined with motivated mentors to help the newbie easily immerse and embrace the process.
We did not invent Word Press, but we have significantly taken Word Press serious and made it exponentially better. This blog’s focus is to help you understand the paradigm dynamic shift Markethive has brought to marketing, blogging and the individual within the hive.
The following video attempts to reveal and illustrate how the whole social blogging platform in Markethive changes the entire Internet field of engagement.
You can approach the challenge alone, hire a firm and/or a virtual assistance and take the Internet on. This ego centered approach works for many who have the grit and stamina and educated skills of journalism and polished writing (a note here: As the Internet has evolved, the polished blogger vs the blogger that lacks the polish but has the passion, wins in today’s culture).
Approaching the blogosphere as a crew, a group, a gang or a family wins today. Because fresh, new, consistent and current content win and win you combine a social network into a blogging platform, the results are impressive.
Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on a regular basis. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.
The whole SEO quotient changes when the social network variable is integrated. This is why SEO at Markethive changes the playing field.
So a social network integrated blogging solution is at hand, and, there’s one thing you may have been doing correctly already from the start: That being blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note of these 9 reasons blogging can boost your SEO.
Enter the Markethive Social Network Engine combined with the Inbound Marketing Engine. Kind of reminds of the Hot Rods of the 60s like Eddie Hill’s double dragon (see image):
Except with Markethive, the combining the two huge engines of the Internet, Social Networking and Inbound Marketing has an exponential nature to it, not just a geometrical quotient.
This innovative integration of these two power houses has a powerful effect on all that ios Internet Marketing as I illustrate, please read on.
The following is the conventional wisdom perspective to today’s linking approach.
Some of the techniques used for SEO when blogging raise eyebrows, and back linking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.
You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.
Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.
Now, with that said, the amazing change that occurs to your campaign to build organic, condust and create relationships in the blogging power of the Inbound Marketing Social Network of Markethive, delivers a plethora of SEO (Search Engine Optimization), SNM (Social Network Marketing) and the advantages therein if developing unlimited streams of unique content, automated into literally millions of sites, social networks, social bookmarks, blogging platforms from the stream of content that flows out of the Markethive Social Network you are part of or built.
So what does all that mean? As the natural order of our recent tech releases of the Blog Casting (Social Broadcaster) and Blog Swiping (where your friends and other members can easily copy and edit your blog) then publish it and with the advent of this opening the possibility with these new tools produce a cacophony of your content, links, back links, side links, social reaches into the millions. All built upon chaos theory and technology.
The natural organic process to build a huge amazing white hat mass of blog and site links and social reach, thereby, the vision of the Blog Cloud has come to be reality, thank you Markethive, the social networked Inbound Marketing juggernaut.
Simply put, not just combining but fully integrating two platforms, the Entrepreneurial Social Network and a fully appointed Inbound Marketing platform, has opened up doorways not otherwise capable or even aware of or identified in the exponential character of the Markethive Hybrid. Sort of like Twin Towers built on the same foundation.
Actually more like a million communities of twin towers all inter connected and pulsing and thriving with the constant flow of content and videos and communications (comments and messaging) even further empowered with a constant thriving community of live conference room activity.
Again Markethive takes the awkward and difficult process of guest blogging and turns it into a graceful social dance. I will explain after I share again the Internet’s explanation of what has been defined as guest blogging.
The latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.
For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.
Markethive has turned this difficult proposition into one of grace and ease. Because the core of your blogging can now be centered within Markethive, which supports and publishes to just about every blogging platform out there. As a social network, you can build a sphere of influence easily with others who are open to and or capable of assisting in your blogging efforts.
Groups also serve as additional blogging platforms, for the individual who keeps track of different campaigns separated by the groups. Groups also parlay into teams of content creators, allow a team captain to manage and lead the agenda and monitor and choose the array of articles by the group to which blog(s) that article automatically gets sent.
The options that the Markethive tools has created for diverse and distributed content is unlimited and better managed than any other option available in the blogosphere.
Group Blogging not only replaces the old guard of guest blogging, it enhances it, makes it easier to, manage and distribute. It changes the entire playing field.
You can integrate single Markethive members, and/or integrate entire groups into as many blog systems you wish. By simply organizing, selecting and developing different cock tails groups for your blogs, you can literally create unlimited selections and unlimited content for unlimited blogs, your blogs, their blogs, unlimited groups of competent writers and marketers. Get into the mix, join some groups, and get into some Workshops and put the system to work for you.
We can even say that you can produce dynamic content on your blog without as much effort as the conventional way.
Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers used to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.
By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.
By joining Markethive you build relationships with thousands of others who are actively building business, blogging, researching, etc. basically being “entrepreneurs” and advancing their businesses and agendas. Often you can join with these people as friends, group members and subscribers of theirs via Blog Casting, Blog Sharing and Blog Swiping.
When you are an active member in a good group (active and current), using meetings and live webinars, discussions breed inspirations which support developing new content. Here is a tip I use to help with fresh content. I want to write about the “current trends for the entrepreneur market”. So I go to Google and I search the tail words SEO entrepreneur trends but I designate a small tool many are not aware of.
It is found in “Search tools” in the Google search as the illustration below demonstrates. Choose last week or within 24 hours to get very fresh current content to use in building your blog article. This way, you are assured to be utilizing current references building current articles, sharing with your groups and creating a dynamic culture. Checking new content with Google daily in relations to your agenda is something that should also be shared (the search link) within your groups for discussion.
Keywords go hand in hand with fresh content. It also pays to see what current or newest results are shown for current sites utilizing the same technique for current content for your research and agenda.
Even though keywords really don’t hold the same weight they once did, it still needs your attention. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.
Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.
For instance, the long-tail keyword “Inbound Marketing” had barely begun trending in 2009 with a slow crawl upward until just recently, with the advent of Markethive’s soft launch and discussions of the definition of “Inbound Marketing” and the increase of Social Network chatter in that regards we are now seeing the current trend start to grow.
My first company invented what we called “Automated Marketing” but today fits the new definition “Inbound Marketing” As you can see the term “Automated Marketing” is trending down from a long crown of being a top searched keyword.
See the trend towards “Marketing Automation” beginning? Why is Marketing Automation trending up and Automated Marketing trending down? Does it deserve research?
In my opinion no, but, what does need to be looked at in my regards is our new pre launched/soft launched company (as of May7, 2016) is the Trademark “Markethive”.
Because if we read these trends right, we want to make sure we mention Markethive often in connection to “Inbound Marketing” and “Marketing Automation”. This will place squarely in front of the trend curve binding the “long tail” keywords together.
Markethive’s SEO keyword system leads us to these research outcomes, but until the Google API is fully integrated to Markethive’s Keyword platform I go to the Google Trend panel here as well.
When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.
That key point “Share your blogs wherever you can” is another way of saying “Broadcast” them. And Markethive has taken Broadcasting to new heights with Blog Casting and SNAP. Blog Casting is a Markethive subscribe feature that other Markethive members use to subscribe to your Markethive blog. When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their Facebook Newsfeeds, LinkedIn activity feeds and your Twitter tweets feed.
When you understand that this down stream of subscribers, fellow entrepreneurs at MarketHive, are exposing their connections to your message, they are lifting you up, increasing your popularity and building greater branding for you.
Then there is the Blog Sharing feature that also allows your fellow Markethive entrepreneurs to import your blog posts to their WordPress blogs using the SNAP plugin increasing your message (your posts) to another 25 of their social networks, Facebook Pages, LinkedIn company pages, SumbleUpon, Tumbler, Livejournal, Blogspot, ets, exponentially increasing your exposure and adding to your back links.
When you discover the responsibility this represents that you show respect, produce quality content to your loyal downstream, you now have the opportunity to build a huge popular following. Markethive, The Rise of the Entrepreneur. We have put a great future in your hands. Now it is up to you.
Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.
I search a lot in images and so do others. They may be looking for an image to fill a need, the reasons vary, but a lot of traffic does come from image searching, so do not ignore this small duty. Alt tags serve an important batch of duties.
When installing images in the Markethive HTML control panel, the following Image control panel, second tab, is where to enter your keywords and descriptions.
When looking at the HTML code, this is exactly what ALT tags look like and search engines Index.
As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.
If you have never made a video, get some screen capturing software. I use Camtasia (cost about $300)
I also down load others videos to use them in my final productions. I build titles and other content with Photoshop Software, but there are other cheaper alternatives. Many of my friends recommend GIMP for image editing. https://www.gimp.org/
I recommend you make as many of your videos you can, but do not produce bad or funky videos. Today, you need quality and you are welcome to download and use all Markethive videos I produce for yourself.
Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.
I know video editing and production can be daunting to many at first. However, we have plenty od excellent talent that offer video workshops in Markethive. Just check the calendar or enquire within the membership (Social Network).
Remember we are all Entrepreneurs and most of us are also philanthropic and want to help you succeed. I know I do.
Check the calendar
Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.
A popular set of current wisdom pulled from the Internet void (5 Things to Think About When Considering The Impact of Social on SEO) :
1. Social Links May or May Not Boost Your Search Rank
Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?
Many marketers believe that links to your website via social media accounts do have a major impact on your rankings. Says Marketing Consultant Brian Honigman:
Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.
In Danny Sullivan’s 2010 interview with Google and Bing for Search Engine Watch, Google first says that it doesn’t incorporate the number of times a link has been tweeted into their search rank algorithm, and then it goes on to say that it does (doh). Bing says that it definitely looks at this data:
We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.
While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site:
Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.
This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.
Takeaways: When Cutts made his statement about Google not factoring in social signals I understood him to mean clues about a particular company’s authority on social media, which, for me, is distinct from the number of times a page has been linked to on social media. Further research didn’t help me get much clarity on this point.
If there are any SEO experts reading this, I’d love for you to chime in below in the comments.
2. Social Media Profiles Rank in Search Engines
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.
Moreover, Google displayed the company’s Google+ profile information in the right-hand sidebar at the very top of the search results page.
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.
Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality off the bat. When I’m researching a company I don’t know much about I typically go straight to their Twitter or Facebook page. So if a social account shows up at the top of the search results, I’m just as likely to click on it as I would be to click on their website.
Takeaway: There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see (and potentially click on). As such, it pays to have a profile with up-to-date info and engaging content.
3. Social Media Channels Are Search Engines, Too
Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”
This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.
Moreover, as mentioned in point #1, if someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube, and, of course, Google+ are also search engines.
Here are some impressive stats that illuminate just how much people are using social media to search:
As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing!).
In 2012 Facebook said it got around one billion search queries per day.
As of March 2010, YouTube got roughly 3.7 billion search queries a month. Also, 100 hours of video are uploaded to YouTube every minute, making it one of the largest content repositories on the web.
Takeaways: Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines.
When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.
This may mean deleting duplicate accounts and/or clearly labeling each social account so that users understand what purpose they serve (for example, accounts for HR or press versus general brand pages).
4. Not Now Doesn’t Mean Not Ever
Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will. Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.
Takeaways: There’s no reason why social signals won’t begin to affect search rankings in the future, so smart brands will continue to build their authority in key social channels and think about social when designing their SEO strategy.
5. Don’t Forget Bing
Google may have back-tracked and changed their stance on social signals, but I haven’t found any evidence that what Bing told Sullivan for his Search Engine Watch interview doesn’t hold true today.
Remember, Bing said:
We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.
Takeaways: Bing, which is the second most-used search engine, has been crystal clear about how their algorithm incorporates social signals into their search results, and, unlike Google, they haven’t flip-flopped on the issue. With its market share steadily growing, companies would be wise to include Bing in their SEO strategies.
Cutts’ claim that Google’s search algorithm ignores social signals should not be seen as an invitation for marketers to dismiss social’s impact on SEO. Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways that people find content on the web. They also need to think about the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.
Ultimately, the web is all about building relationships, fostering audiences, expressing identity and sharing ideas––it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.
Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. Those who do include a business blog on their site will see up to 55% more traffic than companies who don’t. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means reblogging, short blogs, and duplicating content won’t help you. There is a time and place for the previously mentioned blog types, but not when you’re hoping to boost your SEO.
Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs.
Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.
Basically a blog contains these features:
Title – which allows you to label your post
Body – this is the content of your post
Trackback – other sites can be linked back to your blog
Permanent link – every article that you write has a URL
Comments – this allow readers to post comments on your blog.
One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.
This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.
Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members' blogs.
Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.
Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.
Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who have missed classes, can easily catch up with their assignments.
A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net every day, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.
But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.
Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.
Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they'd get an idea of what these blogging communities are like.
Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves however way they want, and the best thing about blogging, is that most blogging sites are free.
There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.
Just search any blogging directory and you'd get a listing of a lot of blogging sites that are available on the net. It's easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.
MarketHive Inbound Marketing Tools for Entrepreneurs
MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.
Below you will find some of the marketing tools you will receive once you sign up for Markethive:
• E-mail Broadcasting
• Blogging Platform
• Capture Pages
• One Click Lead Generation System
• Conference Room and a whole lot more
You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.
According to one marketing automation expert David Raab, nearly 70 percent of marketers are not happy with their marketing automation software. Clearly, there is much room for improvement in this industry, despite the enormous potential benefits that can be achieved.
One area of particular promise is "predictive intelligence". Marketing automation software that embraces this type of model will provide better results for customers and those results will improve over time due to the machine learning aspect of this type of software model.
True AI or artificial intelligence really exists only in the world of science fiction, but we can already see how technology like Google's "rank brain" are being implemented at a very high level into their search algorithms.
This post is not intended as a treatise on the subject, but only to highlight the development that will inevitably take place in marketing automation to a more predictive and machine learning type model that incorporates elements of artificial intelligence.
So, what would this type of marketing automation software look like, how would it work, and what could it do for clients using the software?
As an example, it is a common marketing strategy to ask the client to start with an avatar of what their ideal customer looks like. A software with AI elements would be able to examine a company's current database of customers, and analyze all demographic data as well as social media profiles of all current customers. It would then perform a detailed and sophisticated search across various websites and social media, and recommend an exhaustive list of potential prospects.
This analysis would be based on similarities with current customers, and would also recommend the best way to connect with them which would most likely yield the best results.
This is a highly sophisticated method of marketing automation that does not currently exist. The ability of this type of software to target potential prospects with laser-like accuracy will likely turn the marketing automation market on its head.
The company that comes out with this kind of predictive analysis model may dominate the industry for years to come, and prove to be a highly sought after commodity, even at a fairly high price. It is also equally likely that the downward price pressure of open sourcing may prove to significantly lower costs for the consumer.
It is clear that forward thinking companies such as Google are investing in the future by relying heavily on automation in a wide variety of markets. Look at the investment Google has made in self-driving cars, for example. Uber drivers may become a thing of the past in the not too distant future.
Consider what Perry Marshall a well-known marketing expert had to say about automation in a recent email.
"2003-2009 was the age of PPC.
2010-2016 has been the age of Social Media.
2017 and beyond will be the age of Artificial Intelligence
Now mind you, this “Artificial Intelligence” is not self-aware. It’s not HAL 9000 reading your lips as you talk outside the spaceship like in 2001: A Space Odyssey.
Not yet anyway.
But don’t underestimate this AI.
I have clients who are taking AI to deep levels, re-inventing the future as we speak. You won’t fully see the results of what they’re doing for another year or two.
But let’s just say that talking to machines like Alexa and Siri is only the tip of the iceberg.
The key to success in 2017-2020…especially in AdWords…is OWNING some of that Automation.
Automation is a rack-the-shotgun, 95/5, winners and losers phenomenon. "
Prophetic words of wisdom, no doubt, from the marketing and AdWords expert.
Watch for those technologies that claim this type of predictive AI model to emerge and lead the industry by wide margins in the years to come.
Take a look at these four leading-edge marketing automation technologies you can use today.
Markethive – (free) – dramatically increases your reach on the Internet by using cooperative blog syndication technology, and much more
LeadOutcome – state-of-the-art CRM – lead generation designed to work with LinkedIn to fill your email inbox with qualified prospects who want to do business with you.
Social Lead Generator – auto-join and auto-post to open and closed Facebook groups, dramatically expand your Twitter followers, and more.
Linked Group Messenger – Increase your LinkedIn invitation rate and grow a very large group of 1st level connections on LinkedIn. Especially helpful to avoid the LinkedIn "idk" limit.
Of course, I will keep you informed of these trends, and help you to stay on top of these significant technologies.