Implementing an Effective Email Marketing Campaign

email-marketing systemImplementing an Effective Email Marketing Campaign

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services.

Finally, your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

During a email campaign addressed to your clients, members or mailing list subscribers it is also necessary to monitor it and know when your emails are actually read. The "Email Marketing Use and Trends Report: H1 2004" created upon the information collected from the MailerMailer's 70 million clients, proved the following:

1. Email checking
The same day you send the email – This is when most of your targeted audience ( 80% ) will receive and read your email. 95% of your target audience will receive and read your email after 6 days of delivery.

2. Failed Email
Sending out an email can fail: When one of your subscribers changes their email address without letting you know, if the email is marked as spam or if the email server of one of your subscriber(s) is not responding or it's offline.
A recent study proved that the failure rate when sending the first 5 emails to your subscribers is 6,6%, after you delete the invalid email addresses from your mailing list the failure rate when down to 3,9%.
Sending an email to government institutions will have a smaller failure rate ( 2,41% ), e-commerce companies ( 3,8%) and real estate agencies ( 4,19%).

3. Opening and viewing the email
It is already known and proved that sending an email to government institutions, telecommunication companies, ecommerce companies, real estate agencies, have the highest receiving and reading rate. Most of them receive and read your email within the first 48 hours.
Also, emails sent on Monday's have a bigger receiving & reading rate compared to the other days of the week.

4. Link clicking
Emails containing links were accessed in a proportion of 4,27%.
Even if a small number of emails are send during the weekend, the ones that were sent on Saturday ( 5,11%) and the ones sent on Sunday(5,54%) were received and read often then those sent during the week. In the same time, emails with a personalized subject were opened and read by more people than those that just had personalized content or those that were not personalized at all.

Be smart when sending out emails. Creating and maintaining a mailing list can be a very effective tool that you can use when running a web site or an online business.

5. Subtle Email Marketing

Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. While these emails arrive in the inboxes of unsuspecting Internet users each day, most of them pay very little attention to these emails. That is because emails which are blatant advertisements are often viewed as spam. Most Internet users have very little tolerance for spam. Reactions to spam tend to range from simply ignoring the emails and having the email addresses blocked from sending future emails to reporting the emails to their Internet service provider for further investigation.

We realize many Internet marketers have difficulty keeping their email marketing subtle. Therefore, this article will provide some useful information on how email marketing can be kept subtle so it is not viewed as spam.

One of the most important criteria for ensuring your email marketing is subtle and will not be viewed as spam is to provide something of quality to the recipients. This may include insightful articles, interesting quizzes or other useful facts which members of the target audience are likely to find useful. When email recipients realize an email they received is offering them something worthwhile such as knowledge or information about a particular niche subject they are much more likely to spend some time reviewing the email because they will not consider the email to be spam. In addition to using the creation of this copy to convince recipients that the email is not spam, the business owners can also take advantage of this copy by providing subtle advertising. This may include product references in the articles or links to your website throughout the email.

Avoiding language which makes outrageous claims can also help to keep advertising quite subtle. Using superlatives and describing the greatness of specific products is likely to be viewed as blatant advertising. When this happens, it is not likely that website owners will believe there is validity in anything contained within the email because they will believe the entire email is simply one big advertisement for your products or services.

Another way to keep advertising subtle when running an email marketing campaign is to only send your email to those who are likely to be extremely interested in your products and services. This is important because when email recipients receive an email which does not reflect their interests at all, they are not likely to take the email serious and may view the email as a blatant advertisement. However, when the email is only sent to those who share a common interest the email seems more personalized. In this case the email recipients are not likely to view every product reference as a blatant advertisement because they understand there is sometimes a need to mention products or services.

Finally email marketing remains subtle when the content of the email is written as though it is not coming directly from the business owner. The copy may speak about the products and services as though they are being offered by a third party. This make the advertising seem more subtle because it does not appear to come directly from the business owner.

Finally, business owners can help to ensure their email marketing efforts are not viewed as blatant advertisements by keeping reference to your own website to an absolute minimum. Most Internet users often view links from one website to another strictly as an advertisement. For this reason it might be worthwhile for business owners who are marketing an email campaign to keep links to a minimum and to carefully weave these links into even the most quite benign copy.

The links should be provided as though they were only included to provide you with an opportunity to learn more about the products and not as a way to encourage you to purchase these products. It might be worthwhile to consider hiring a writer with this type of experience to ensure the copy conveys the desired message and has the desired effect on the email recipients.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive


Markethive Promotion

Alan Zibluk Market Hive Founding Member

Search Engine Optimization Strategies

seo strategiesSearch Engine Optimization Strategies. Search engine optimization

Refers to any efforts that are required to try and get your web site into the top rankings of Google (and others) search engine listing results when someone searches for your "keyword phrases". Everyone loves successful search engine optimization, because you can get lots of traffic…and…it's free!

The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google's ranking works and/or guarantees that you'll get into the top spots (for a fee, of course), is being less than truthful.

Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we're doing and why we're doing it, so we'll show you exactly what we're doing, and why it helps to skyrocket you right to the top!

Business owners have big challenges when it comes to search engine optimization:

Often, Google doesn't even know their site exists (this is VERY common). Even if Google does know about their site, it never shows up in search engine listings. Even if their site does show up in some kind of search, it's hardly ever the "keyword phrase" that the owner would like. It's very important to get the right one. Even if the owner could dictate to Google what keywords to show the site for, most business owners don't know which words and phrases are the money makers! All is not gloom and doom however!

With a little help, you can start to overcome all of these issues. Mainly open your Webmaster Tools Account and make sure your site is or can be indexed . Discover how you can gather more leads using driven traffic. Build an online business, generate leads and increase sales.

Let's face it, search engines must be able to "View" your site; and correct search engine optimization delivers search engine position allowing people to find your site and then the products you sell. Internet advertising produces Website Traffic for your business and the importance of delivering traffic and business prospects for just about any business cannot be overstated.

One of the most important additional of traffic generation is that extra traffic enhances your lead gathering function making sure relevant prospects buy from your business.

It is useless just building traffic for the sake of it unless it produces sales. That's why we focus on different web site traffic packages so that the benefits may be measured. And all our systems measure and report to you the effect of the traffic sent to your site. And you want real visitors not web bots pinging your site to record a visit.

Because so many other businesses have been disappointed by their Internet marketing results, particularly in relation to their costs, have endeavored to remain vendor-independent and open minded about the strategies that we design and employ for our customers.

You must have more than a valid email address and phone number on your business card. You need a high traffic site with products to sell and – create the environment for and desire for the prospect to buy from your product catalog.

After all the suspect is the person who originally responded to your web site traffic, flyer, mailing, newspaper advertisement or some other means you employed to capture their attention or original information. The important thing here is, has enough interest has been sparked in the lead to respond back to you.

Another very important question also arises here is; did the promotion material that caused the original response and subsequently the enquiry to your website fulfill its intended purpose. In other words; did the information you supplied that elicited the response from the suspect, was it relevant to your business or are you getting leads from people who misunderstood your message.

When does this Google madness end?

Nobody knows. Everybody is on board though trying to grab whatever piece of return they can from Google Organic results. Hey, it’s free, what else do you want? If you are a business owner who has jumped into the online waters, I’m sure that you are frustrated as hell hearing a million ideas and million methods from a million people. And you also know that there’s no such thing as “free advertising” in our world, at least not yet. So until then, you might want to keep on reading.

“The secret to SEO”. This is a boring title basically because of the fact that it sounds like a generic get rich theme that we Americans are subject to on a daily basis. So all you business owners and work from homers must listen to me.


It’s very basic and I’m sure you have read this in a lot of places; it’s content. But many sources fail to mention that it has to be relevant content. I tell each of my clients the same thing and it has 3 major clauses;

1- Original Fresh Content
2- Popularity of your site
3- Maintenance
4- Existence

Original and Fresh Content is not as easy as it sounds.

We are talking about unique information that will move people to your site. See, the problem with many companies showing up on the top page today is that their pages are optimized for Google with a combination of nonsense sentences and keywords. So, my approach is, why not build a website that actually is optimized for humans? When you do this, you are automatically taking care of the optimization for Google. Come on people, we all know that Google has game and they’re increasing their technology every day finding ways to get rid of this “optimization” deal. Google is always on the side of the users and never the advertisers keep that in mind.

Guess what, once you have original and fresh content, people are going to want to visit your site and link to your site. Hey, we just took care of Popularity as well. I’m not saying you do not have to work on the link exchange thing but I promise that it will be minimal. Also you want to stay away from link farms, link exchange offers and paying for links. So I hear that question, how else am I going to bring links to my site?

The answer is content. Write articles, submit it to article sites. Prepare a PR, submit it to Believe me; all these will bring links to your site. All you have to do is, mention your website at the end of these articles and make sure you link to your site with your advertised link text.

Now you are thinking, “That’s it; I have the content and the links, I’m the king of Google”. That would be wrong. Always remember that while you are doing content and popularity, there are a million competitors doing that and more. So you want to Maintain your content. You want to update it every week so every time Google spiders come to visit your site, they find new useful information. Keep up with daily life and updated news. For example, if you sell farming supplies and the price of grain goes up, you should write an article and put it in your site. Also publish those articles on other articles sites. You can find these sites easily with a “article submit” search on Google.

And the last but not least would be Existence.

I don’t want to get all philosophical but you have to have some type of existence online. Try to search for your company name on Google and see how many results you get; that’s your existence. You could also name this one “Brand Recognition”. You want to increase that so when somebody searches for farming supplies, they must see your name. You can do this easily by writing articles and Press Releases on a weekly basis. The more you write, the more circulation you will get. If you have a great piece of article or information, acquire a list of media outlets such as local and national newspapers, and fax it to them.

They just might bite pick it up. Always remember to include your website at the end as a source and you might have yourself a million dollar making, traffic getting website, Google top ranking website !!!


Alan Zibluk Market Hive Founding Member

Bitcoin hits record high after developers call off plans to split digital currency

Bitcoin hits record high after developers call off plans to split digital currency

  • Bitcoin was scheduled to upgrade around Nov. 16 following a proposal called SegWit2x, which would have split the digital currency in two.
  • However, more and more major bitcoin developers dropped their support for the upgrade in the last few months.
  • Developers behind SegWit2x announced Wednesday they are calling off plans for the upgrade until there is more agreement in the bitcoin community.


Bitcoin developers call off SegWit2x upgrade, avoiding hard fork  2 Hours Ago | 00:49

Bitcoin jumped Wednesday after the developers behind an upcoming split in the digital currency through an upgrade called SegWit2x announced they were suspending plans for the upgrade.

The digital currency hit a record high of $7,879.06, according to CoinDesk. Bitcoin gave up much of those gains Wednesday afternoon to trade near $7,212 after hitting a session low of $7,078.96.

The SegWit2x upgrade was scheduled to take effect around November 16 in an effort to increase the speed and cost of bitcoin transactions. However, more and more major bitcoin developers dropped their support in the last few months.

Bitcoin in the last 24 hours

Source: CoinDesk

"Our goal has always been a smooth upgrade for Bitcoin," a group of leaders in bitcoin development told members of the SegWit2x mailing list Wednesday. "Unfortunately, it is clear that we have not built sufficient consensus for a clean blocksize upgrade at this time. Continuing on the current path could divide the community and be a setback to Bitcoin's growth. This was never the goal of Segwit2x."

As fees rise for bitcoin transactions, the developers said they hoped the digital currency community could find agreement on how to solve the problem. "Until then, we are suspending our plans for the upcoming 2MB upgrade."

The statement ended with the names of six major figures in the bitcoin business community:

BitGo CEO Mike Belshe, Xapo CEO Wences Casares, Bitmain co-founder Jihan Wu, BloqInc co-founder Jeff Garzik, Blockchain CEO and co-founder Peter Smith and ShapeShift CEO Erik Voorhees.

For most of this year, investors have had a negative view on bitcoin splits out of uncertainty over the digital currency's future. However, since bitcoin rose to record highs after its August split into bitcoin and bitcoin cash, investors began betting that subsequent splits would send the price of the original bitcoin higher. Investors at the time of a split also technically receive an equivalent amount of the offshoot currency.

Bitcoin cash traded mildly higher near $619 Wednesday, according to CoinMarketCap. Another digital currency, ethereum, rose about 4.5 percent to $307.55, according to CoinDesk.

Chris Corey CMO MarketHive Inc

Author: @chengevelyn


Alan Zibluk Market Hive Founding Member