Trying to raise interest on your social network?
Marketing on Social network sites is not an easy feat. It relies on a lot of user interaction, especially with existing contacts. Know the benefits Social sites can do to your business. Understand how social networking can drive targeted traffic to your web site today.
Social network sites are the new breed of online social hubs. More and more users turn to social networking sites to find loved ones, reconnect with old friends, or even host a high school reunion.
However, social networking sites offer more than just meeting new and old friends, it can also be an avenue to promote your latest book, show online users about your Internet site and updates, or even use the social sites to promote your views and agendas.
Social network sites or User-created content sites like blogs, forums, or dating web sites are basically places online where users can congregate to share information, give advice, or work on similar interests. Users flock social network sites, making it a good vantage point for Internet marketers to launch their products.
There are two types of marketing involved over social networking sites. Different types of individuals who promote their products or skills over social networking sites often employ varying tactics to get their message across. Several online marketers employ the use of the comments system on social marketing sites to post information about their products or use social sites to improve search engine placement for their Internet sites.
Though some Internet marketers would go overboard with the promotion and quite literally spam their target audience with useless data just to lure them to clicking a link which will direct them to the Internet site being promoted. Other types of people marketing on the Internet employ a subtle technique of social engineering to make users trust them and to make them purchase their products or click on a link to their main web site.
Other marketers would go as far as using black hat search optimization techniques to force web browsers into redirecting to another site. This type of marketing is not allowed on most social communities, and could get you banned on that social site, if caught.
Taking the different strategies piece by piece we identify different patterns on how people marketing on the Internet coordinate their efforts to capture a wider scope of online users on a social networking site and achieve better search engine placement for their Internet sites. Web marketers who operate viral marketing strategies often use software tools that will allow them to harvest different user profiles or account numbers, which they would use to send or post messages on. Internet marketers meticulously gather user details and interest, and seek out vital social community sections like forums and rant pages where their messages can go around with the least possible chance of getting erased by members. Some people marketing on the Internet usually lace their promotional words with entertaining music or videos.
But this can still be the tip of the iceberg on the grand scheme of online promotions. Once you give into the advertising, you will see yourself clicking on different links which will make you download or get redirected to another Internet site which can force you to download a certain application or Trojan which they can then use to either force your browser to redirect to other Internet pages when you are browsing or quite literally force your computer to accept different ads from their Internet site.
Social engineering on the other hand employs more interaction between the marketer and the end users. Internet marketers who employ social engineering often use chatrooms or utilize the email system of social network sites to send messages to users. VoIP or Internet telephoning can also be used to improve marketer and user interaction. This type of online marketing may take awhile to be realized, but is often more successful in landing repeat customers, if done right.
Alan Zibluk Market Hive Founding Member