Why is blogging an important tool for Internet Marketers?

Those who are new to Internet Marketing, may wonder, "Do I need to blog?" or "If I need to blog, how often should I post?" The reasons may vary greatly from person to person, as well as the frequency of blog posts.

It could be a simple desire to sell stuff online, or maybe just a need to express yourself and communicate with others. For me, I think it is much more than that. I would have to call on a Latin phrase to describe why I write, and why I blog. I have a condition called cacoethes scribendi. It is not medical, but loosely translated it means "an insatiable desire to write."

I have done technical writing for nearly 20 years. I love to describe technical subjects in layman's terms that anyone can understand. For an example, see an article I wrote quite a while ago here, VoIP Demystified. I have been a regular blogger since 2007, and I have been using WordPress for much of that time.

To see the first blog I set-up see NJ Writer's Group on blogger. When I look back over the past 8 years, it is really quite amazing how the Internet and especially content writing for the web has changed over that time. It is equally amazing that despite massive changes in Internet technology, some things remain the same.  

My desire to write and to blog have only increased with each passing year. I love to write about Internet Marketing subjects, and if I can simplify or make someone's journey on that path a little easier, I am very happy to do that.

I am a founding member of MarketHive, a one-of-a-kind social network for entrepreneurs.

I have experience in digital publishing, and can help authors to self-publish.

I run a local Internet marketing agency called Goldfinch Digital Publishing.  I help local businesses take advantage of online marketing methods to increase sales by effectively finding and converting prospects into customers.  Services include everything from website design, to local SEO, social media, branding, and reputation management.

I can also create an entire automated marketing system similar those used by big businesses for a fraction of the cost of large-scale automation systems.

It is really not even an issue anymore that most all businesses need some sort of website.  Even if it just a one-page basic informational site, it is a given that even very small businesses should have a web presence.  If you are marketing any kind of product or service on the Internet, a website is a practical necessity.

I would recommend a WordPress blog that is hosted on a hosting service independent from WordPress, in other words, a website called a "self-hosted" website, that uses an independent hosting provider, separate from your domain name registrar.

There are probably hundreds of hosting providers to count on the Internet.  Prices and options vary widely.  I personally use a hosting company that offers a Virtual Private Server, but that is kind of an advanced web hosting system that beginning marketers would not need.  If you are interested in a VPS, visit this link.  Advantages of a VPS

Perhaps one of the strongest reasons to post on a blog on a regular basis is so that your website can be found on Google.  Regular posts on your blog help your blog to rank on Google and the other search engines.  This is too big a topic to cover here, but fresh content on your blog not only can satisfy the needs of readers, and subscribers to your blog, but it is an important factor in SEO, or Search Engine Optimization.  

For more information on these and other related topics, visit Goldfinch Digital Publishing.

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Alan Zibluk Market Hive Founding Member

  • Thank you for linking to my article! Much appreciated.
    Suze from HowToWriteBetter.net.

  • You’re welcome. I just wish some of the images would show up.