How Blogging Can Help Market Your Business

blogging

How Blogging Can Help Market Your Business

Now that blogging has become so popular among everyone from the novice writer to the most experienced journalist, businesses are starting to take notice. A well-written and frequently updated blog can help market almost any type of business. Blogging can help target readers who are interested in a company’s product or service and businesses can keep track of what their readers are looking for through blogging.

In addition, blogging can help link together companies that complement each other very easily.

There is a lot of talk about blogging. Some feel that blogging is just a passing fad, but others feel it is just the beginning. Some business analysts feel that blogging does not significantly help a business market the company. Many businesses feel that this is not so. Blogging can be a beneficial way to market a business, build an audience and help link other companies together.

Blogging can help almost any business expose their readers to their services and products. Sometimes with new products, a blog can create interest in something new. Blogging is helpful because it can talk in depth about the product, and it can also give step-by-step instructions on how a certain product can be used.

A reader, who is interested in the product after reading about it on a blog, will be more inclined to research similar products on the Internet. This can lead to a more informed consumer and can save a consumer time when shopping or researching a new product. In turn, a company may save time because customers who have read the blog are already informed about the product. These customers can also read reviews on these products and services, which can be very helpful in the buying process.

Another great thing about companies using a blog for their products and services is that a blog enables the company and the customer to communicate effectively. A customer can read the blog and comment on it right away. This provides good feedback to the company and they can know what the customers want. Usually blogs will provide places for readers to leave their comments or send emails to the writer. This is a good marketing tool for businesses. People enjoy communicating about products and services that they have had good or bad experiences with and blogging provided the opportunity to do so.

Blogs can also help market a business because it will be included in search engines. When people enter certain keywords, blogs that contain those words will show up. When blogs are updated frequently, search engines can provide your company with a lot of hits. This can lead to many people looking at the company’s blog who might not otherwise have done so.

When companies use blogs, it also has the ability to create a sensation around a product and influence public opinion. This is an excellent tool for companies to use. Because of the huge popularity of blogging, this can be a more effective tool than some forms of advertising. Readers are more likely to share interesting blogs with their friends and this can help companies get the word out about their product.

Another way blogging can help market a business is that blogs often help a company position itself as a leader in a certain field. This means that those who blog can show their expertise about certain subjects and then update this information on a regular basis. 

Blogging can help generate leads and send a positive message about your company without spending a lot of money for advertising. Readers can look at these blogs and know that they are dealing with a quality company.

Companies also use blogs to help network with other companies that complement their business. This is beneficial because they can easily share their links and readers will see all of the blogs that relate to what they are searching for on the Internet. Link swapping is often used in blogging, especially with businesses.

Blogging is proving to be a beneficial marketing tool for businesses all over the world. While it’s a fairly new way for companies and customers to communicate with each other, blogging provides an immediate and unique form of advertising for the company. Customers are able to read and research products and services through blogging and companies can better understand what their customers want.

Ida Mae Boyd
Contributor

Alan Zibluk Market Hive Founding Member

Looking For Money For Your Business, Listen To The CEO of Indiegogo Tell You How

"I love huntin’ through data to find the weird little trends; it’s how you learn how things actually work. I also really, really dig the concept of crowdfunding. Put the two together, and you’ve got my attention.

During a chat with John Biggs today at Disrupt Europe, Indiegogo CEO Slava Rubin dropped a rapid fire stream of knowledge. If you’re considering doing any sort of crowdsourcing campaign, this is probably stuff you should know.

The tips Slava gave were almost entirely pulled straight from the data that Indiegogo has gathered over the past few years, rather than random guess work. “I used to have a lot of opinions. Now, luckily, I don’t have to have opinions. We can talk on data.”

While these pointers are based on Indiegogo’s data, the overall concepts likely apply to pretty much any crowdfunding platform.

 

Slava broke his advice down into three categories: pitching, being proactive, and finding an audience.

On pitching:

  • If you have a video, you’ll raise 114% more money on average than if you don’t.
  • Wondering how many perks to offer? The magic number seems to be somewhere between 3-8.
  • On average, successful campaigns will cross their target fundraising goal on Day 36.
  •  
  • Average contribution size on successful campaigns comes in at around $70.
  • If you have 4 or more people on your team, you’ll raise 70% more money than if you only have one person.

On being proactive:

  • Update your backers (and potential backers) regularly. ”If you do an update every 5 days or less, you’ll raise 4x more than if you do an update every 20 days or more”.
  • Need to reach potential backers? Indiegogo sees most contributions coming from email campaigns. Facebook is second, then Twitter.
  • Momentum matters: you’re 5x more likely to hit your target if you can reach at least 25% of your overall goal within the first week

Finding an audience:

  • “We like to think about it as 1/3, 1/3, 1/3. Indiegogo multiplies whatever you can accomplish. If you’re only able to raise $0, Indiegogo can only multiply [by zero]. You need to start by finding the first 1/3 of the money for your campaign [through your network], often the next third comes from friends of your network, and Indiegogo will, on average, get you that last third.”
  • Have your family and friends help to get the ball rolling: “No one wants to fund your empty campaign”
  • On whether your project should be as polished as possible “I don’t think it’s about [that]. It’s about being authentic. […] Some campaigns should be more polished, because that’s what they’re trying to sell. Some campaigns can just use flipcams and iPhones. It varies, and the data really doesn’t prove yet that it’s important to be polished.”
  • On how important it is that your campaign is in english: “There’s a debate on that. To get as many international dollars as possible, you definitely will want english as part of your campaign. But, obviously, if you want to focus first on your local community, [use that local language].”

*Article was swiped from Techcrunch.com Disrupt Europe 2013 Conference.

Dr. Raymond Jewell is a leading Economist and Home Based Business Consultant. Dr. Jewell is an Alpha Founder with Markethive and manages several blogs in the hive. Markethive is a revolutionary new marketing tool that is a game changer in marketing on the web. Sign up for a FREE Markethive system and see for yourself.

Alan Zibluk Market Hive Founding Member

Millionaire Mindset: The Way You Think, Wealth or Poverty.

Millionaire Mindset: The Way You Think, Wealth or Poverty.

“Today, you have the opportunity to transcend from a disempowered mindset of existence to an empowered reality of purpose-driven living. Today is a new day that has been handed to you for shaping. You have the tools, now get out there and create a masterpiece.”
― Steve Maraboli, The Power of One

Being a successful entrepreneur is one of your goals; however, before it can be achieved belief in your success begins 6-inches between your ears; otherwise, a few defeats will yield a self-defeating mentality and confirm your inevitable arrival in the MLM Cemetery.  In essence, “The Way You Think” is critical to your ability to generate consistent, predictable and long-term residual income.  More Importantly, your mindset is core to the life you ultimately build and this means no excuses because the outcome is put squarely in your hands so, what do you do now?

Now, winners who think positively and achieve their goals, possess or develop what is commonly known as a Champion or Millionaire Mindset.  Now what role does a Millionaire Mindset play in entrepreneurship, business, home business or life?  Millionaire Mindset is “a way of thinking and acting that invites and maintains an overflow of abundance; a special way of relating to money in a way that attracts it to you”.  I highly recommend the book, Money Is My Friend by Phil Laut.  Yes, people obsess about money but, it’s only a tool and it’s about thought.  So, how does one develop a Millionaire Mindset?  SOLUTION is quite simple and that involves

being trained by a multi-millionaire, who believes in success development.  Okay, don’t have access to your local multi-millionaire then, follow a skill-model who has proven or demonstrated daily habits he/she are on the road to prosperity.  When you think like a winner and execute habits that ensure future success then, the outcome is predictable because you think the way you feel.  So, it’s safe to say, that entrepreneurs and/or successful businessmen like Steve Jobs, Bill Gates and countless others don’t embrace self-limiting belief practices nor engage in conduct that would reinforce a destructive mindset that is repeated by the working poor and middle-class on a daily basis (consistently having more bills at the end of the month than money or living pay cheque to pay cheque).  When you set limits to your potential then, “you’re just another ham and egger”…..Bobby “The Brain” Heenan. 

Millionaire Mindset is critical not just to the average Joe and Jane but, especially to business as indicated by the 50% failure rate within the first 5-years of existence.  Believe it or not many CEO’s contribute to the failure of their company due to their resistance to better innovation processes that would enhance the production, efficiency and quality, while driving down costs of a product or service.  Seems anti-capitalist but, this is certainly true in technology/Internet based companies.  Unfortunately, political correctness or just plain FEAR has negatively impacted the greater society and businesses/entrepreneurs are not exempt.  It seems Economic Darwinism will identify the winners and losers in the greatest sport in the World known as business.  Those who make the necessary adjustment in relations to changing market conditions (Inbound Marketing) and more importantly, satisfying their customers increase their odds of success, while those entrenched in old methods of production (Outbound Marketing) despite a changing market and fail to listen will eventually, become another stat.  Keep an open mind or suffer the consequences.               

As consumers become more sophisticated business owners have become or forced to recognise they must cater to the interests of their target market.  This is why Inbound Marketing is rapidly becoming the norm because it’s about connecting with the internal needs of the customer by bringing value and earning the right to occupy their time.  So, are you embracing and internalising inbound marketing in your daily interactions or you more the outbound marketer where it’s more superficial and no real work on the inside?  This question is critical because it circle backs to the way wealthy people think versus those who are working-poor or middle class.  Want real success in anything then, it starts working on the internal you and this is why Inbound Marketing must become your standard method of thinking and execution in business.  Below, I have provided a few examples of how the wealthy are Inbound Thinkers and the related benefits.     

       

The Millionaire Mindset: 6 Mistakes The Rich Never Make:

  • It’s a Matter of Control, "The primary difference between the wealthy and the rest of us is that they're in control of their money — they don't let money control them," says Jaime Tardy, a business coach and author of "The Eventual Millionaire," who has interviewed more than 150 millionaires on how they accumulated their wealth.  “If you approach your finances from a place of fear or ignorance, you'll be like a boat floating around the ocean without a motor."
  • You Refuse to Face Facts, in the immortal words of Foghorn-Leghorn, “figures, don’t lie” and the wealthy know this as gospel, which explains why they invest the time in learning and scrutinizing their financial portfolio.  The attitude is that every financial transaction needs to be recorded and determined by its financial implication.

    You Overspend, credit card debt epitomizes the bad habit of over spending on products/services you cannot afford.  "Millionaires aren't out there buying Lamborghinis," Tardy says. "They make purchasing decisions based on their current financial status and their goals. They're rich because they're good at keeping money – not spending it.

    You Neglect to Adjust Your Finances Following a Big Life Event, when you tie the noose (get married) or suffer the death of a parent then, your finances will be impacted.  "Successful people understand that every transition you go through has a financial implication – and they make sure to build a plan for those turning points," says Pete Bush, a certified financial planner with Horizon Wealth Management in Baton Rouge, Louisiana.

    You Waste Cash on Fees, late fees, service fees and miscellaneous costs that can be avoided if, you are diligent in maintaining your bills. 

    You Focus on Saving More — But Not Earning More, Millionaires aren't in the business of wasting money, but they also recognize the greater importance of earning additional income as a way to attain financial goals faster. "[Wealthy people] understand that while there is a limit on how much you can save, there is no limit to how much you can make," Tardy says.          

    You Obsess Over Price- — and Sacrifice Value, "Wealthy people understand that the cheapest route isn't always the most valuable," Bush says. "They are able to take the long view and consider how what they pay today compares with the worth over time."

    I invite you to examine our information.  After all, true Economic Independence begins with a MINDSET that embraces and most importantly, believes in Personal Development and avoids Governmental Dependence because it OFTEN limits Growth.

    Vaurn James

    Contributor

     

     

Alan Zibluk Market Hive Founding Member

OK, Healthcare Entrepreneurs…Your Turn.  Let’s Resuscitate Your Professional Portfolio

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

In this era of inbound marketing, we are constantly discussing the importance of making sure that the traits and characteristics that are associated with our personal lives are congruent with those that define our professional lives.   Many would refer to this as our “brand,” or that ‘intersection’ of values, traits, & characteristics that are prevalent in both our personal and professional worlds.  

For most, it should be easy to determine another person’s character within a specific period of time of interacting with them.  Having this information combined with a decent understanding of that person’s professional background, would serve as a good starting point for understanding that individual’s brand.

As healthcare professionals, many of us are guilty of what many may call outbound marketing strategies.  When we are applying for jobs or looking to advance our careers, we tend to update our CVs and then jump right into the “applying process” but then we forget to do all the other important things that matter.  These include having a completed LinkedIn profile with updated professional photo and publishing articles (or blogs) that further explain who we are & what we do. 

More specifically, we should consider:

*Establishing ourselves with our potential customer base (i.e., patients, hospitals/healthcare facilities, etc) by making sure we can be easily found online

*Making sure our online professional profiles (think LinkedIn) are congruent with who we are and what our mission (or company’s mission may be (i.e., branding).

*Making sure we have a current, professional photograph that clearly shows our face

*Ensuring that our certifications/credentials are highlighted and current

* Publishing blogs (articles) about our product(s) and how it relates to our potential customer base (i.e., areas of healthcare we practice, our target patient population, what services we offer, etc)

In summary, we must take the time to make ourselves more visible.  Gone are the days when patients and healthcare facilities would solely depend on our state’s medical board or sites like Healthgrades to conduct their due diligence.

They want to be able to do a quick Google search and find us along with our current professional photo, our certifications/qualifications, areas of practice, beliefs, etc so that they can make better choices as informed consumers and stakeholders in healthcare. 

Remember that healthcare, like many other sectors, is rapidly changing and will continue to become more like a “big business.”  This means familiarizing ourselves with inbound marketing strategies while ensuring that our online professional portfolio remains current.

Ultimately, the assumption is that we will build a loyal customer base (i.e., patients/healthcare facility/etc) and if our product (or services) is really great, then they will keep coming back for more and they will tell their friends, colleagues, etc about it. 

Because we took the time to establish credibility and online authority through implementation of the above, we will have accomplished two things:  

  1. positive word-of-mouth references from former patients/employers/healthcare facilities, etc (more subjective); and
  2.  a legitimate online “place” for those who do not yet know who we are (or our business) to easily find us to verify the information (more objective).

 

 

Alan Zibluk Market Hive Founding Member

Online Advertising Fraud 101

 

Online Advertising Fraud 101

 

I have long been of the opinion that the lack of transparency on the web is one of its growing and impending problems. It has become clear to observant consumers that it is very easy to create a false and misleading impression on the internet if one has the skill and desire to do so (for financial benefit).

It hasn't taken long for advertising to become just as big on the internet as it always has been in more traditonal commerce. While the majority of online advertising purveyors are legitimate businesses or solopreneurs, it has recently been revealed that, in the aggregate, there is a tremendous about of money lost, by advertisers, to advertising schemes and scams.

In fact, no less prestigious authority than Advertising Age’s online magazine recently stated that 1 out of 3 advertising dollars spent are siphoned off by fraud. They estimated the total lost was $18.5B. That’s a lot of money.

But, like anything else, this subject has already gotten obscured, to most people, by terminology and a lack of understanding of the basics involved. That’s what this article is about.

Another commonly used name for ‘online advertising fraud’ is ‘Click Fraud’.

Click fraud is especially common in something you've probably at least have heard about…PPC (pay per click) advertising. It occurs when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link.

Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

In the book, The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed our Culture, media entrepreneur and journalist John Battelle described click fraud as the "decidedly black-hat" practice of publishers illegitimately gaming paid search advertising by employing robots or low-wage workers to repeatedly click on each AdSense ad on their sites, thereby generating money to be paid by the advertiser to the publisher and to Google.

Pay-per-click advertising

PPC advertising is an arrangement in which webmasters (operators of websites), acting as publishers, display clickable links from advertisers in exchange for a charge per click. As this industry evolved, a number of advertising networks developed, which acted as middlemen between these two groups (publishers and advertisers).

And of course, any time there’s big money involved, some people succumb to the temptation of scamming consumers.

 

Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, which in turn pays the publisher a share of this money. This revenue-sharing system is seen as an incentive for click fraud.

The largest of the advertising networks is Google's AdWords/AdSense and Yahoo! Search Marketing. They actually act in a dual role, since they are also publishers themselves (on their search engines).[3]

According to critics, this complex relationship may create a conflict of interest. This is because these companies lose money to undetected click fraud when paying out to the publisher but make more money when collecting fees from the advertiser. Because of the spread between what they collect and pay out, unfettered click fraud would create short-term profits for these companies.

Non-contracting parties

A secondary source of click fraud is non-contracting parties, who are not part of any pay-per-click agreement. This type of fraud is even harder to police because perpetrators generally cannot be sued for breach of contract or charged criminally with fraud. Here are some examples:

  • Competitors of advertisers: These parties may wish to harm a competitor who advertises in the same market by clicking on their ads. The perpetrators do not profit directly but force the advertiser to pay for irrelevant clicks, thus weakening or eliminating a source of competition.

  • Competitors of publishers: These persons may wish to frame a publisher. It is made to look as if the publisher is clicking on its own ads. The advertising network may then terminate the relationship. Many publishers rely exclusively on revenue from advertising and could be put out of business by such an attack.

  • Other malicious intent: As with vandalism, there are many motives for wishing to cause harm to either an advertiser or a publisher, even by people who have nothing to gain financially. Motives include political and personal vendettas. These cases are often the hardest to deal with, since it is difficult to track down the culprit, and if found, there is little legal action that can be taken against them.

  • Friends of the publisher: Sometimes upon learning a publisher profits from ads being clicked, a supporter of the publisher (like a fan, family member, political party supporter, charity patron or personal friend) will click on the ads to help. This can be considered patronage. However, this can backfire when the publisher (not the friend) is accused of click fraud.

Advertising networks may try to stop fraud by all parties but often do not know which clicks are legitimate. Unlike fraud committed by the publisher, it is difficult to know who should pay when past click fraud is found. Publishers resent having to pay refunds for something that is not their fault. However, advertisers are adamant that they should not have to pay for phony clicks.

Organization

Click fraud can be as simple as one person starting a small Web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Often the number of clicks and their value is so small that the fraud goes undetected. Publishers may claim that small amounts of such clicking is an accident, which is often the case.

However, this technique can be scaled up considerably. Those engaged in large-scale fraud will often run scripts which simulate human clicking on ads in Web pages. However, huge numbers of clicks appearing to come from just one, or a small number of computers, or a single geographic area, obviously look highly suspicious to the advertising network and advertisers.

Clicks coming from a computer known to be that of a publisher (which can be and usually is tracked) also look suspicious to those watching for click fraud. For that basic reason, a person attempting large-scale fraud from one computer stands a good chance of being caught.

One type of fraud that usually circumvents detection is based on IP patterns uses existing user traffic and turning this traffic into clicks or impressions. These types of attacks can be camouflaged from users by using 0-size iframes to display advertisements that are programmatically retrieved using JavaScript.

They could also be camouflaged from monitors (advertisers and portals) by ensuring that so-called "reverse spiders" are presented with a legitimate page, while human visitors are presented with a page that commits click fraud.

The use of 0-size iframes and other techniques involving human visitors may also be combined with the use of incentivized traffic where members of "Paid to Read" (PTR) sites (often in developing countries) are paid small amounts of money to visit a website and/or click on keywords and search results, sometimes hundreds or thousands of times every day.

Some owners of PTR sites are members of PPC engines and may send many email ads to users who do search, while sending few ads to those who do not. They do this mainly because the charge @ click on search results is often the only source of revenue to the site. This is known as forced searching, a practice that is frowned upon in the Get Paid To industry.

Organized crime or wealthy solopreneur scammers can handle this by having many computers with their own Internet connections in different geographic locations. Because the scripts they use often fail to mimic true human behavior, these operators use Trojan code to turn the average person's machines into zombie computers and use sporadic redirects or DNS cache poisoning to turn the oblivious user's actions into actions generating revenue for the scammer.

These are pretty smart people, i.e. smart at their craft. Thus not only are they good at covering their trails technically but it is usually very difficult for advertisers, advertising networks, and authorities to pursue cases against networks of people spread around multiple developing countries.

Impression fraud is when falsely generated ad impressions affect an advertiser's account. In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword. This involves making numerous searches for a keyword without clicking of the ad. Such ads are disabled[7]

Hit inflation attack

A hit inflation attack is a kind of fraudulent method used by some advertisement publishers to earn unjustified revenue on the traffic they drive to the advertisers’ Web sites. It is more sophisticated and harder to detect than a simple inflation attack.

This process involves the collaboration of two counterparts, a dishonest publisher, P, and a dishonest Web site, S. Web pages on S contain a script that redirects the customer to P's Web site, and this process is hidden from the customer. So, when user U retrieves a page on S, it would simulate a click or request to a page on P's site.

P's site has two kinds of web pages: a manipulated version, and an original version. The manipulated version simulates a click or request to the advertisement, causing P to be credited for the click-through. P selectively determines whether to load the manipulated (and thus fraudulent) script to U's browser by checking if it was from S. This can be done through the Referrer field, which specifies the site from which the link to P was obtained. All requests from S will be loaded with the manipulated script, and thus the automatic and hidden request will be sent.

This attack will silently convert every innocent visit to S to a click on the advertisement on P's page. Even worse, P can be in collaboration with several dishonest Web sites, each of which can be in collaboration with several dishonest publishers.

If the advertisement commissioner visits the Web site of P, the non-fraudulent page will be displayed, and thus P cannot be accused of being fraudulent. Without a reason for suspecting that such collaboration exists, the advertisement commissioner has to inspect all the Internet sites to detect such attacks, which is infeasible. Another proposed method for detection of this type of fraud is through use of site parameters specified by the respective advertising association.

Online advertising fraud isn't anything that's going to be stamped out overnight. The internet is a jungle where the fight for survival is constant. Perhaps the good thing to recognize here is that online advertising fraud has only recently being recognized as a serious problem. That being the case, it might even spawn a new, entrepreneurial, industry of ad-revenue protection.

 

Alan Zibluk Market Hive Founding Member

What to Do If Your Mobile Phone Is Stolen

stolen mobile phone

stolen mobile phone

What to Do If Your Mobile Phone Is Stolen

Losing a mobile phone is not an uncommon thing for anyone in this world. You must have heard that your friend or any other person forget his or her phone in a hotel, car, garden, restaurant, etc.  And when he or she goes back to pick up their mobile phone, the mobile phone is not where he or she left it. Now what to do if your mobile phone is stolen.

In many countries like UK, there is a mobile phone database, which can prevent lost or stolen mobile phones from being used on any mobile network, thus these stolen mobile phones are worthless to anyone.

This system exactly works like a stolen credit card, whenever you lose your credit card, you simply make a phone call to your bank to deactivate your credit card. Similar is the case with mobile phones, you call your service provider and give them a specific number to deactivate your stolen mobile phone. This system applies to both prepay and postpaid packages.

Every mobile phone in this world has a unique code called as International mobile equipment identity (IMEI Number). This is a unique serial number that every mobile phone have. If you provide this serial number to your network operator, they will deactivate your stolen mobile phone. No one can use your mobile phone even if the person who has stolen your mobile phone, insert a new sim card into the mobile phone. This mobile phone will be useless on all networks or service providers. All mobile network operators will deactivate or disable the phone by referencing the unique IMEI number of the mobile phone.

Now question is how to get this IMEI number? This number can normally be found under the battery of mobile phone (looking something like 004400/01/123456/7). You can also get this number from the phone software, by entering the following code. Simply dial * # 0 6 #  on your mobile phone.

A 15 digit code will appear on the screen after pressing the send button, or in some phones it comes automatically just by entering * # 0 6 #. So whenever you buy a mobile phone, get this code from the battery or by simply dialing the above code on your phone to get IMEI number.

After this record this 15 digit IMEI number and your phone number on your personal note book, place this book at a safe place and that’s it.

Now suppose you misplaced your phone, make a call to your service provider and give them your phone number and this particular key i.e. IMEI number. They will deactivate your stolen mobile phone. You probably won't get your phone back, but at least you know that whoever stole it can't use/sell it either. If everybody does this, there would be no point in people stealing mobile phones

Remember your mobile phone is very valuable for you. You may have very important data stored in it. So take care of your mobile phones. Don't use your mobile in crowded areas or where you might feel unsafe. Government is trying to encourage mobile phone companies to give more options for improving mobile phone security.

So remember this simple code * # 0 6 #. Tell all your friends and colleagues to get the IMEI number with the help of this code. If all of us simply follow this tip of making mobile secure, believe me no one will try to steal anyone's mobile phone.

Ida Mae Boyd
Contributor

Alan Zibluk Market Hive Founding Member

Wealthy People Always Network: Are You Doing The Same?

Want to generate consistent, predictable and long-term residual income like wealthy people?  If yes, then, you have to follow certain proven economic/financial principles that ensure wealth-generation.  Now, the definition of wealthy isn’t restricted to those who possess extraordinary large sums of fiat currency but also, include those with mindsets receptive to thinking and executing beyond the limits of conventional restriction (yeah, The entrepreneur).  This applies to those non-comformists who were ridiculed in high school, thought of as techies in college and then, exalted as heroes in adulthood.  So, the question of networking is important because it establishes a foundation where the journey of your success begins with the collective support of other potential business partners with the same vision as yourself.  The Steve Jobs, Bill Gates and Paul Allen’s, of the world can definitely relate.  So, what motivates these malcontents and why do they do it?

Well, many have identified the following psychological needs as being core factors to their pursuit: personal achievement (lifelong dream), autonomy, creativity and freedom.  Even if, you were not an entrepreneur the aforementioned psychological needs are self-explanatory in having great value in the lives of any individual who craves normalcy.      

Now, wealthy people are generally entrepreneurial and seek opportunities to invest their money in ventures that will yield a positive return on their investment.  One of the ways they do it is by team-building or networking with other like-minded people, who share the same vision, philosophy of financial prosperity, technical expertise and willingness to take calculated risks to achieve success.  Oh yes, the wealthy are willing to network with geniuses/mavericks who possess another approach to problem-solving, while developing new innovations to make things more efficient and ultimately profitable.  Please recognize the creation of a Mastermind Group was no accident and continues to this day because of the obvious benefits it yields to its members.  I trust you are onboard, I hope.        

In truth, the wealthy work with others because they recognize the importance of strength in numbers, which increases the probability of success as compared to going it alone, which increases the severity of potential loss.  Billionaire J. Paul Getty, once said, “I would rather profit from 1% off the efforts of 100 people rather than 100% of my own efforts”.  Obviously, Getty knew something about wealth-generation, but more importantly, he knew the importance of working with others, because strength in numbers reduces risk and provides greater knowledge about similar challenges in the future.  The more sophisticated you are in any area of success then; your odds of success explode. 

Now, are you networking or building a team of entrepreneurs who share the same vision of success that you possess or are you doing it all by yourself?  If you go it alone then, be prepared to spend more money out of your pockets because your risk has increased exponentially.  Additionally, if, you are networking with entrepreneurs who FEAR different approaches or refuse to adjust to changing market conditions and more importantly, needs of their customers then, you are a Dead Dealer destined for the MLM Cemetery.  Why shoulder the burden of your entrepreneurial dream, when you can benefit from the efforts of an entire global online community that receives solid training and support from an entrepreneur dedicated to helping the little guy and gal.   

Are you receptive to benefiting from the collective efforts of a professionally trained global network of entrepreneurs producing quality content through one of the most technologically advanced blogging platforms available for free?  Additionally, you will be able to access an arsenal of content creation resources and tools that will enhance your knowledge base as a marketer.  How about creation of groups being an integral part of the success within Markethive because this is where our network of guys and gals employ the Hivemind into providing solutions to problems through our collective content creation efforts.  Nothing like having a ready-made team of like-minded people, who are ready to work for you?  Well, you now see why the wealthy continue to reign supreme, because they connect with others, so as to leverage their efforts and investment by working with others, while the average broke Richard (Dick) does things unilaterally and generates no return on his investment.  Ready to change your philosophy of going it alone or remaining with a network of so called entrepreneurs who fail to recognize their Comfort Zone is really their Failure Zone?  Let’s not forget playing it safe is costly because in today’s business environment being stagnant as the World passes you by ensures your failure.   

Let’s look at some of the social networks exclusive to the wealthy:

Metropolitan Club, a social network for what was described as obnoxious rich people and fittingly suffered its destruction 2-months after its debut in 2014.

aSmallWorld.Net, an invitation only social network of very young millionaires, who wanted to keep their clique very exclusive.

Total Prestige, an invitation-only networking site for one of the world’s most underserved internet demographics: the super- and super-duper rich … Ten members are billionaires. Most of them come from Europe and the Middle East, and range from royalty and entrepreneurs to entertainers. To get an idea of what these folks are blogging about: One recent post seeks advice for avoiding pirates while yachting up the African coastline."

Diamond Lounge, another exclusive group that is by invitation only of social networks consisting of Hedge fund managers, VC’S and CEOs.

Affluence.org, this is Facebook for the filthy rich.  Cost is FREE but, requirement of a household income of $3 Million must be verified.

TopCom, is a highly secure exclusive club that is like Facebook, Twitter.

Qube and Elysiants, luxury social network that became the most exclusive international social network for high net worth individuals on the planet."

Relationship Science, is a business development tool that provides influential people profiles very similar to LinkedIn.

Vaurn James

Contributor

 

 

Alan Zibluk Market Hive Founding Member

Spirit of the Entrepreneur!

Entrepreneurs posses a driving spirit:

You hear it all the time from famous business owners: They started flexing their entrepreneurial skills by selling lemonade on the corner, building gadgets in their garage or hosting weekly college beer pong tournaments before they were running multimillion-dollar companies. It would appear that behind every mogul that is successful a kid who was raised knowing these people were born for business.

But what is it that sets entrepreneurs apart from the remainder? What is it which makes people certain of themselves sufficient to just take the prospect of failure head-on and have the determination to emerge on the top? It requires a special types of individual to create a notion in motion, riding the highs and lows from humble beginnings to ultimate success.

The spirit that is entrepreneurial is a gift that inspires other people to end up being the best they could be. From passion and positivity to leadership and aspiration, here you will find the entrepreneurs that most usefully define the entrepreneurial character.

Passion:

No body embodies the term "passion" quite like Richard Branson, creator for the Virgin mega-brand. Part of Branson's passion lies in his insatiable appetite for starting businesses. Established in 1970, the Virgin Group has expanded to a lot more than 200 organizations, ranging from music, publishing, mobile phones and space travel. "Businesses are like buses," he when stated. "There's always a different one coming."

Element of Branson's appeal is he not only has passion for business, but an incredible passion for life. Branson is well-known for an adventurous streak and zest for a lifetime, making him the most admired business owners for their power to have a work/life balance that is successful.

Positivity:

Jeff Bezos knows the charged power of good reasoning. Living by the motto that "every challenge is an opportunity," Bezos attempted to create the bookstore that is biggest on earth with just a little internet startup called Amazon.

Amazon.com established in July 1995, was able to sell $20,000 per week within two months. By the  end associated with the '90s, however, the dot-com bust had brought Amazon's stocks from $100 to $6. To incorporate insults to injuries, experts predicted that the launch of Barnes & Nobles' competing website would wipe out Amazon. Rather than hiding for fear of losing, Bezos came out fighting with optimism and self-confidence, pointing down to critics most of the positive things his company had accomplished and would continue to do.

Bezos proceeded to expand Amazon, which now offers anything from publications to clothes to toys and much more. Bezos claims his spouse likes to state, "If Jeff is unhappy, wait 3 minutes." Thanks to Bezos' good thinking, Amazon.com has grown into a $5.7 billion company.

Adaptability:

Having the ability to adjust is one of the greatest skills an entrepreneur can have. Every business that is successful must be willing to enhance, refine and customize their services to constantly give customers whatever they want.

Google founders Sergey Brin and Larry Page take this idea one step further by not merely reacting to improve, but leading the way. Google constantly leads the internet with revolutionary and new ideas that allow people to see and do things in many ways they couldn't have did before (think Google Earth). Making use of their ability to often be one action ahead, its no wonder Google is one of the many powerful organizations on the net.

Leadership:

A good leader is some body with charisma, a sense of ethics and an aspire to build integrity within an organization–someone who's enthusiastic, group oriented and a teacher that is great. Most of these characteristics had been embodied by the late Mary Kay Ash, founder of Mary Kay Cosmetics, a company that has helped more than half a million ladies fulfill their fantasies of purchasing a company.

Ash's tale began as a mother that is single, working in sales for a home company many different items. Despite being one of many compannies with sales that are top for 25 years, Ash had repeatedly been refused the promotions and pay raises her male co-workers had been getting. Fed up because of the real way she was being addressed, Ash started Mary Kay Inc. in 1963 with $5,000.

Ash was most commonly known for being a motivator that was a powerful inspirational frontrunner, producing a business with a "You may do it!" mindset. Her sometimes over-the-top incentives included the famous pink Cadillacs she would provide top sales directors. Thanks to her effective leadership abilities, Ash was called one of many in a business that is influential in the last 35 years, and her company was recognized as among the best businesses in America.

Aspiration:

At age 20, Debbi Fields don't have much. She had been a housewife that is young with no business experience, but exactly what she did have was an excellent chocolate chip cookie recipe and a dream to talk about it changing the world.

Fields opened her very first Mrs. Field's store in 1977, despite being told she was crazy to believe a company could endure entirely on attempting to sell cookies. Fields' headstrong dedication and ambition helped her develop her small cookie shop into a $450 million business with 600 locations within the U.S. and 10 foreign nations.

Dennis Roeder
Contributor

  

Alan Zibluk Market Hive Founding Member

Google Uses Alexa’s Information For Ranking and Indexing!

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s simple. The Alexa  toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank your web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the GoogleBot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Chuck Reynolds
Contributor

Alan Zibluk Market Hive Founding Member

How Being Genuine Can Strengthen You, Your Business, and Your Company

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

Recently, I came across an article written by Mamta Chhikara (http://hive.pe/eC), which goes on to list and describe specific qualities that a genuine person possesses:

*They don’t seek attention = Modest

*They’re not concerned with being liked = Confident and Authentic

*They can tell when others are full of it = Intuitive (a good judge of character)

*They are comfortable in their own skin = Self-assured and confident

*They do what they say and say what they mean = Integrity

*They don’t need a lot of stuff = Simplicity

*They’re not thin-skinned = Easy-going

*They’re not overly modest or boastful = Humble

*They’re consistent = Dependable

*They practice what they preach = Genuine, Honest

Always keep these traits in mind not only as business but also as an individual.   As entrepreneurs seeking to gain trust, authority, and a growing customer base, we should always be cognizant of the foundation of inbound marketing, which involves:

*Performing due diligence for you and your company

*Performing due diligence for your targeted audience/clients/potential customers

*Engaging with your targeted audience/clients/potential customers

During the process of engagement, we should always be aware of the above traits of genuineness.  Your future colleagues and customers will be looking for these traits and will likely have the following thoughts/concerns:

*They want to know if you are confident in your company and/or product.

*They will likely be more concerned about the content/effectiveness of your product and/or character more than shiny “bells and whistles.”

*You should be able to eliminate illegitimate leads or potential colleagues within minutes of engaging

*Your customers and your colleagues want to see that not only do you use the product in question, but also that you use the product well and are able to demonstrate the product’s effectiveness to your colleagues and potential customers

*Most of us can eventually “smell” an inferior product or individual within a short period of time.  A usual warning sign is too many “bells and whistles.”  Simplicity is the name of the game.  If it’s too complicated or if it feels like the product (or individual) is too flashy, then it may be perceived as ineffective or disingenuous.

*Your customers and colleagues want to know that they can reach you during tough times or emergent situations.  Are you easily accessible via multiple modalities of communication (i.e., phone, text, email, Skype, etc)?

Now, I am not one who typically needs validation in anything that pertains to who I am as a person but I felt markedly refreshed after reading this article.  Am I a genuine person?  Hell yes!  

Depending upon where you are or whom you are conversing with, we may describe a genuine person as either "the real deal" or "being real."  If you are a fan of Larry Wilmore on Comedy Central, then you are already familiar with his catch phrase "Keep It 100."  It's the same concept and I believe being genuine is parallel with having integrity as well as the other above traits.  

Not only does a genuine & authentic person display his authentic self at all times (obviously with some adjustment for discretionary purposes), but he also "says what he does and does what he says."  He is honest about who he is and his actions reflect his character regardless of the setting.  

 

Alan Zibluk Market Hive Founding Member

Be As You Are ….