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What can we learn from Lewis Burns about being an entrepreneur?

Lewis Burns is an artist, musician, teacher, philanthropist, and many more hats I am sure, but I do not know him personally.  We just connected recently on LinkedIn.

eigen foto

eigen foto (Photo credit: Wikipedia)[/caption]

From his LinkedIn profile, it states,

"Lewis Burns is a Talbragar-Wiradjuri man born in Dubbo, NSW. He has been learning about his Aboriginal culture for as long as he can remember. He continues to practice and respect these life skills each day and still learns and grows from this ancient knowledge.

Lewis' love of his heritage is evident when you speak with him, and depicted even more in his Aboriginal crafts, traditional dancing, didgeridoo performances, mural paintings and teaching. He is very dedicated to sharing what he knows with others to help keep these customs alive. Lewis paints in traditional Aboriginal and contemporary styles.

He has exhibited and performed both within Australia and overseas with his handcrafted didgeridoos. Each piece of Lewis' artwork tells a story…..a story that will live on forever through the generations, as the artwork is handed down from one family to another"

So what can we learn about being an entrepreneur from him? 

  1. Be honest – Be proud of who you are, where you have come from, and be true to yourself.  Lewis Burns exudes his heritage in everything he does.    
  2. Be original  – Lewis Burns certainly has this covered.  He has an abundance of originality. His art shows a careful study and beautiful reflection of his obvious love of animals, and the natural environment. In this age of copy-cat Internet marketing and hype, Lewis truly stands out.
  3. Be ubiqitous.  Lewis is everywhere.  He is on LinkedIn.  He has a Facebook page for his business, Red Earth Gallery.  He is on Twitter, and Instagram. I invited him to MarketHive, (a new social network for entrepreneurs, membership by invitation only), and he joined right away.
  4. Be conscientious – Be a philanthropist as much as you can.  Give of your time and talents to less fortunate and disadvantaged groups.  Lewis shows boys at a local juvenile detention center how to make and play didgeridoos.
  5. Be a teacher – whatever your special talent and skill, learn to teach it to others to pass on your knowledge. In Lewis case, I think wherever he is, and whatever he does, he is teaching his love of his culture, his heritage, and his love of all things.

So, my suggestion for all new or experienced entrepreneurs is to purchase a didgeridoo from Lewis Burns, (they are extraordinarily beautiful), and one of his online courses on how to play it.  Then try to emulate him in everything you do, from your daily marketing, to your respect for your fellow man, and nature, and the divine in all things.

You will be a better person, and a better entrepreneur for it, and this world will also be a better place in which to live.

Note: See more on Lewis Burns on the social networks, and his website at:

Landing Page

English: Various types of Didgeridoo. Top: A t...

English: Various types of Didgeridoo. Top: A traditionally crafted and decorated didgeridoo. Middle: A bamboo souvenir didgeridoo. Bottom: An undecorated traditionally crafted didgeridoo. Photo taken by myself in July 2009. (Photo credit: Wikipedia)

 

English: A demonstration of Australian musical...

English: A demonstration of Australian musical instrument 'didgeridoo' during 'December Night' celebration at Balboa Park in San Diego, California in 2009. (Photo credit: Wikipedia)

Alan Zibluk Market Hive Founding Member

Fairly Easy Chickpea, Lentil, Brown Rice & Broccoli Crockpot Casserole

Fairly Easy Chickpea, Lentil, Brown Rice & Broccoli Crockpot Casserole

When I received my crockpot one of the first things I did was search “easy crockpot recipes”.  I immediately found “SUPER EASY CHICKPEA, BROWN RICE & BROCCOLI CROCKPOT CASSEROLE” by Alexis. 

According to her website she is a “Registered Dietitian and whole foods enthusiast”.  I love her site and I will try this weekend her “Super Easy Mexican Crockpot Casserole” and later “Slow Cooker Curried Butternut Chili”. Easy instructions as I do not like complicated.

Below is her recipe for Super Easy Chickpea, Brown Rice & Broccoli Crockpot Casserole.

INGREDIENTS

  • 1 cup long-grain brown rice
  • 2½ cups vegetable broth
  • 1-15 oz. can chickpeas, drained
  • 1-12 oz. package of frozen broccoli
  • ½ medium onion, diced
  • 2 garlic cloves, minced
  • ¾ tsp salt
  • 1-5.3 oz. container plain Greek yogurt
  • ½ cup shredded cheddar cheese (or more, to taste)

INSTRUCTIONS

  1. Place rice, vegetable broth, chickpeas, broccoli, onion, garlic and salt in a 5 qt. slow cooker. Cook on high (covered) for 2 to 2½ hours, or until rice is cooked through and most of the liquid is absorbed.
  2. Turn off crock-pot. Stir in Greek yogurt and cheese. Season with salt and pepper to taste.

I have never met Alexis but would like to thank her for the above recipe.  Seriously I would not have been able to figure out alone how well the ingredients worked with each other.  It has given me ideas and I give credit where credit is due.

This was the second time I made this recipe.  In both cases the cooking time was precisely three hours.  This time I used one 15 oz. package of Fig Food Co. Chickpeas instead of a can as it has less sodium.  I also used pink Himalayan salt instead of regular salt.

I have a tendency to mix brown rice and lentils together.  I decided to use the left over vegetable broth to make lentils.  I use Daily Pantry Medley of Lentils.  The instructions calls for two cups of water to cook the lentils in, I had exactly two cups of leftover vegetable broth.  It took longer for the liquid to absorb but it worked.

After three hours when the Super Easy Chickpea, Brown Rice & Broccoli Crockpot Casserole was completed I added the lentils above into the crockpot for another 30 minutes.  I then turned off the crockpot and stirred in the yogurt and cheese.  Below is a picture of “Fairly Easy Chickpea, Lentil, Brown Rice & Broccoli Crockpot Casserole.”

The original recipe makes for four servings, I wanted more for the work week.  The lentils made it happen and I was glad to use up the leftover vegetable broth.

All the best,

Alan
Alan Zibluk
http://alanzibluk.com
e-mail: alan@internetguy.ws

PS:  I was here before Dr. Oz.

 

 

Alan Zibluk Market Hive Founding Member

Our SEO Social Marketing Network

Our SEO Social Marketing NetworkOur SEO Social Marketing Network

We will show and teach you how use Search Engine Optimization tools to publish various types of websites that are information resources for people who want to work at home.

We will help you establish your own Information Platforms such as websites, blogs, web conference rooms and videos. We produce lead capture pages that put you in the position of power with pre-qualified, highly-interested prospects who request information from YOU.

We use a concentrated team effort to help all of our Members become a familiar and recognized expert in our network marketing field of business.

Educational Marketing

Have you considered the purpose of SEO Social Networking Systems?

Is Your Internet Marketing System Working For You?

Determining whether or not your SEO Social Internet Marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Let's examine the facts here.

Budget constraints, time and energy can burden your marketing efforts and this is precisely why SEO Social Internet Marketing needs full consideration.

We believe that a team approach is necessary for an SEO Social Internet Marketing system to work. We have proved it works and is effective in two ways:

SEO is a profession and as a profession 90% of the professionals out there competing for SEO gigs and often operate as individuals with small companies and/or small entrepreneurs for their customers. Often this can be lucrative but it does not build residual income and customers come and go and often these professionals are always over booked and under paid going about business this way.

Or you joined an MLM deal and you, by yourself, are trying to do all the SEO work, contacting leads, marketing, sales, telemarketing and Web Site development all on your own. Am I pretty close to fact so far? Does this sound like you?

Business owners need to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus their efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results.

Let's examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

SEO Social Internet Marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other team members sharing the load according to their expertise.

Leads are collected;

The team posts advertisements all over the Internet with common goals, to direct Internet traffic to websites. This marketing strategy is cost effective and efficient because in the vast majority of cases will produce desired result such as enticing an Internet user to click through the advertisement.

The recipients are intrigued because the product or service enables more training for them or a purchase. It is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

SEO Social Internet Marketing Teams

Fortunately, SEO Social Internet Marketing has a natural feedback mechanism which makes it easy to evaluate how well our campaigns are working. We look at the statistics. This feedback is provided in the form of code imbedded in articles containing the ads and returns the statistics generated the website visitors. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, our SEO Social Internet Marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort.

For example:

If you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it may indicate the marketing effort could have been more effective.

Can the program become automated?

In short, after a certain period of development and growth, which includes marketing and building a down line, the program should offer a level of, or complete automation.

We are providing conference style training. After learning how to do this, it can give you a chance for duplication and provides you with a lot of free time to do other things besides work. Why Traditional Marketing Strategies of Network Marketing Companies Do NOT Work.

All are some form of Cold Calling, even when they call it sharing – even though it seems as if there are a lot of telemarketers, there is really a tiny percent of the working population that are sales people.

Over Promise Under Deliver on Irresistible Offers such as – if I can show you how to make $100,000 per year, would you give me 30 minutes of your time?

Many are Time Consuming – Just make a list of your 100 to 200 friends and family, call each one on the phone, set an appointment, give a business opportunity presentation and then make them an irresistible offer. Of course, because of this fast start, you will become a Director in 30 days.

 Just forget your LIFE.   Ineffective – Very, very few to most likely none, of your friends will accept your offer. Enough said. TRY it.   Inefficient – After blowing through your one time shot on your first 200 names with no positive results, you are left with no prospects, no residual marketing material, and probably no friends.

Plus, you have no idea what to do next until you’re up line tells you to make another list. Wow! I am sure you think THAT is a great idea.

Requires an Uncomfortable Activity for non-sales type people, which is most of us. The fear of rejection and then the actual rejection that is inherent in any form of cold calling creates a vicious cycle that produces a level of discomfort is unacceptable for most people.

Small Business Marketing Ideas

Brian Walters MarketHive Marketing System 

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member

Writing Articles as an Affordable Internet Marketing Method

Writing ArticlesWriting Articles as an Affordable Internet Marketing Method

From Google, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It's absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.

2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don't forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be intact and will subsequently direct more traffic to your website.

4. Improve your link reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer's block is the last problem you will ever be able to surmount.

5. Improve your link popularity

Because of the emphasis placed on link popularity, increasing the number of quality links to your site can improve your search engine ranking. You gain link popularity with the search engines for having quality inbound and outbound links. Quality links are defined by their content relevancy to your site as well as their own.

An additional idea to consider for increasing link popularity for your web site is in the creation of a "link magnet" described below. Avoid "link farms", aggressively purchasing links or having too many links. Search engine optimization (SEO) tips and information on the areas to avoid with regard to links is also described in further detail below.

https://moz.com/learn/seo/external-link

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member

Should Freelancers Ever Work for Free?

You've just been asked to work for free, perhaps with a promise of "great exposure." What should you do?

working for free

Whether it comes from a family member or even a potential new client, most freelancers have been asked to work for no pay. Perhaps the request was from a family member that doesn't realize the amount of time put in to the request, or from a client who would like a trial run before hiring a new freelancer. But should freelancers ever work for free?

The question has stirred up debates among freelancers, some insisting it's necessary to work for free in order to get started, others saying that it devalues the work and brings the price for that work down. There's merit to both sides of the argument – here's what freelancers should consider when they're asked to work for free.

Value matters.

Say you are ordering at a restaurant you've never been to before, and you want a really great pizza. There are two options on the menu– a $5.99 value pizza and a $15.99 deluxe pizza. Which pizza do you think is better? Most consumers will say that $15.99 pizza is better, because there's a value associated with price.

The more an item is priced, the more value people will associate with it. Most will automatically equate that $5.99 pizza with a greasy one-topping pie, and that $15.99 with a topping-filled tasty dinner. The same thing applies to things that are free. When you give your work away for free, it can send a message that you are a low skilled freelancer, because there's little value associated with something that's free.

Since free things have little value, freelancers should never work for free, right? Well, not necessarily. Whether or not a freelancer should do some work for free depends largely on the situation. Here are some examples:

When you should work for free

  • When you are a new freelancer, and you have no portfolio, you may need to work for free so that you have samples to show paid clients. This is just temporary – a few free projects to show what you can do. Don't place free bids for clients actively seeking freelancers; instead try seeking out a nonprofit and volunteering, creating a product for yourself (like a blog or logo) or opportunities such as guest posts that double as a marketing tool.
  • When you work in exchange for marketing. Sometimes, you may not get paid in monetary form, but through exposure. A prime example is the Huffington Post. While they have some paid writers on staff, they publish a lot of guest posts for free. Many writers have grown their business exponentially after guest posting for a large site like Huffington Post, because it offers a big boost in their credentials. That's not to say every freelance writer should write guest posts for free, but for some it is a great marketing tool.
  • When you trade services. Say you are a freelancer writer that needs a new logo, and say you meet a graphic designer that needs to update their website copy. There's certainly nothing wrong with trading services.
  • When the person that's asking is your mom (or someone equally important to you). There's undoubtedly some people in your life that you owe. Just be sure to set a limit and decide how far to extend family freebies (or if you want to do them at all).

When you shouldn't work for free

  • When you have a solid portfolio. I've come across this many times – a potential client asks for sample work done specifically for them, despite having very similar work in my portfolio. Charge for that work. If you are creating something that the client will be able to use, they should be paying for that service. When asked to do a test trial for free, politely tell them your rates for that work. Point them to your existing samples, and mention that it does not have to be long term if the first project doesn't work out. Again, when you offer work for free, you lower the perceived value of your service.
  • When the client reaches out to you for something like a free guest post, that should be a warning flag. That's sort of like asking for a gift, it's not exactly polite or good business practice. If they like your work enough to contact you, they should like it enough to pay you.
  • When your work isn't going to be connected to your name. Make sure before sending out any guest posts or similar "free" marketing efforts that you know how it is going to be used. If you create a guest post or cartoon that isn't linked back to your website, you've wasted your time. Take the time to write down exactly how your work is to be used and make sure both parties agree.
  • When the work isn't "evergreen." Sometimes, you may not get paid right away, but will reap rewards over time. A classic example is starting your own blog. You won't get paid one lump sum like blogging for a client, but those blog posts will continue to earn advertising revenue long after you've completed them. If you do need to create a portfolio, a great way to do so without working for free is to create a blog that has potential to earn you money down the road, long after you've completed it and are getting paid clients.

Most freelancers, at some point, are asked to work for free. For the most post, free work should act as a red flag. When freelancers offer work for free, it devalues their services. Time is valuable, so freelancers shouldn't work for free, at least not often. But, in a few cases, working for free can be a good marketing tool, and may be necessary for freelancers who have no portfolio.

What do you think? Have you ever worked for free? How did it turn out?

If you believe that my message is worth spreading, please use the share buttons if they are visible on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive
markethive.com


Alan Zibluk Market Hive Founding Member

Why Internet Marketing Does Not Work Without Some SEO

internet marketingWhy Internet Marketing Does Not Work Without SEO

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising.

Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines.

This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign.

http://brian-walters-online.com/flyers/WP-setup-and-blogging.pdf

There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website.

This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage.

This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results.

This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member

Affiliate Marketing Success

affiliate marketingAffiliate Marketing Success

As an affiliate marketer, your main objective is to sell the products and or services offered by your partner merchants. Unless you can do this, you can never hope to make a significant amount of money with affiliate marketing programs. So how do you boost sales? All things being equal, you have to increase your site traffic before you can get more sales. By the law of averages, the more people that are in the know of the products you are offering, the more products you will sell.

Here are three tips that can help you boost your site traffic:

1. Optimize your site for the search engines, SEO. The most successful sites on the Internet are the ones that are seen the most. There are many ways to achieve increased visibility on the Internet, but the best method is that of search engine optimization. A future article details how to help with SEO. In general, the purpose of SEO is to help your site get higher rankings on the search engines. If you have ever used a search engine, such as Google, you will notice that any keyword search will return thousands, if not millions of results. Most people won't bother to browse through page after page of results; they will prefer to look into the sites already shown on the first page. Statistically speaking, the sites listed on the first page will get the highest amount of traffic, putting those sites in a better position to make money.

2. Provide fresh content. Your site must be constantly updated if you expect your visitors to keep coming back. Your site must have useful content, as well as tools that will help your target audience. Make your site as easy to navigate as possible, and be sure that your links work the way that they should. There is nothing more frustrating than a “broken” website, and once your site has been labeled as such, chances are slim that people will want to come back.

3. Build an online community. Join some forums and meet people. Build relationships with your potential customers. You are able to put a signature file in many of the forums so be sure to put a link to your site in your signature. Make your visitors feel welcome and appreciated, and they are likely to come back. Be interested in solving their problems and they will thank you with their business.

More help about Affiliate Marketing

Making your affiliate marketing program work is really not that much different from operating a traditional business. The only way you can keep your customers is to treat them right. As long as you treat your customers with respect and exert effort in trying to meet their needs, you will find that they will be more than willing to help you with yours.

Affiliate marketing is greatly promoted on the internet as the answer to new found wealth. When in reality almost ninety percent that join up as an affiliate earn less than a hundred dollars a month. The Affiliate marketer isn't hurting though because everything they offered was geared to make sure they always win. It's best to remember that the ninety percent who are receiving little value financially are the financial life blood of the marketer.

They purposely design their website "squeeze" page to lure the gullible into believing in the dream of making lots of easy money. Offering free this and free that to help make the small investment required seem like a real deal. Now in all fairness there is the ten percent that achieve that higher income. However, they succeed because they know it's a highly competitive arena and understand what internet marketing practices it takes to succeed.

Many times the more successful affiliate marketers offer a free website as part of their road to wealth package. Oh, they keep their word all right. They will provide easy access to getting a domain name, web hosting, and the installation of the free website. However, it's usually a one-page website designed and optimized to benefit the affiliate marketer not the new affiliate. On top of that the marketers don't care if the new sign up understands what he is doing.

There's no "Before You Start" manual offered explaining established internet marketing technique. Even the hosting, which is an additional cost, is often also owned by the affiliate marketer. Those ten percent who are doing will either have enough capital to have well designed websites made or know how to make one themselves. To succeed as an affiliate, you must have a good website.

In order for an affiliate to earn income from their new one-page website they need one crucial thing. Customers! And on the internet that only happens if you get "traffic". This is when the small investment ends and the novice finds out that they have to again dig deep into their wallet. To make things worst most free websites have the HTML code search engine optimized to benefit the affiliate marketer. The internet newbie doesn't realize this having no understanding of the mechanics of websites.

Also even though they have access to the websites control panel it's meaningless. They have no way of making changes to their advantage unless they already own and know how to use an HTML editor which most folks usually don't. The novice affiliate is pretty much forced to use pay per click advertising to generate any traffic to their sight causing again more drain on the finances. The point being made here is that being an affiliate can be very profitable but it's not an accident.

Anyone who wishes to improve their income by being an affiliate needs to be patient and do their homework. Don't be sucked in by promises of wealth. One doesn't have to be a webmaster but they do need to understand how affiliate marketing works. There are hundreds of digital eBooks and paperbacks available to assist one on their research in this area.

There's also reputable software products that are specifically designed to assist the new affiliate in their endeavor to be more profitably productive. There is nothing wrong with wanting to be a part of the American dream of moving on up. Go for it. Just be careful so that when all is said and done it doesn't end up being an expensive nightmare instead of a dream come true.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member

Starting an Affiliate Marketing Campaign

Starting an Affiliate Marketing CampaignStarting an Affiliate Marketing Campaign

Some business owners opt to start an affiliate marketing campaign as part of their overall marketing strategy. In most cases the affiliate marketing campaign is only a small portion of the overall marketing strategy but there are some business owners who opt to rely exclusively on this type of marketing. The main purpose of doing this is to save money while still achieving valuable advertising.

However, once a business becomes more successful they should consider being more proactive and combining affiliate marketing with other types of Internet marketing such as placing banner ads and orchestrating an email marketing campaign. This article will take a look at what affiliate marketing is and will provide insight into why this is popular and how it can be used effectively.

An affiliate marketing campaign is essentially a situation where other website owners place ads for your business on their websites. These website owners are known as affiliates. It is important to understand how this type of marketing works. In general the affiliates are given code for your banner ad to place on their website and given the freedom to promote their own website as they see fit. In promoting their website they are also attracting attention to your website because of the banner ad directing visitors to your own website.

One of the most appealing elements of affiliate marketing is the affiliate is only compensated when he produces a desired result. This means the business owner is not obligated to pay the affiliate unless the affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale or even resulting in the Internet user registering on your website or filling out a survey.

The compensation for affiliates is generally based on cost per click, cost per lead or cost per sale. Cost per click and cost per lead are usually paid in terms of a flat fee which is awarded to the affiliate each time an Internet user either simply clicks through the banner ad on his website or performs a specific action after clicking through the ad. Cost per sale may result in the affiliate being awarded a flat fee or a percentage of the sale depending on the agreement between the business owner and the affiliate.

The most effective use of affiliate marketing is to actively seek out affiliates with a proven track record of promoting the businesses which they support. Most affiliate programs are open to anyone with a website and it is not necessarily damaging to allow those who are not particularly knowledgeable about marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are quite adept and generating website traffic to their own website. This is important because the more visitors they receive each month the more likely your website it to receive interest from visitors who click on the affiliates banner ad.

Another aspect of affiliate marketing which can contribute to success or failure is the design of your banner ads. It is important to remember affiliate marketing is viewed the same way other types of marketing are viewed and care should be taken to create banner ads which will be appealing to your target audience. This means everything from the colors of your ad to the size and style of the font should be carefully considered to create an appealing advertisement.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member

From Hopeful Work At Home Mom to Entrepreneur

Article By Rita Taketa – I've been a successful Work At Home Mom for 18 years, beginning when there was little career work available at home besides telemarketing. After working for several different companies being in charge of multiple operations, I now have plans to expand my business-to-business professional services with virtual agents.

work at home mom business and entrepreneur

I've been steadily working from home for 18 amazing years. In the beginning, however, it was not a popular decision. The pay was poor and the quality of work was mainly telemarketing for the consumer-to-business market, or some other type of odd tasks that were not rewarding.

I started on this journey after I had my second child. I had been working for a marketing firm as a supervisor handling inbound and outbound calls for clients in the restaurant industry. I had a great deal of responsibility with data and order entry, managing our team, training, and being responsible for the entire company phone system, which was my first introduction to Telephony Software & B2B Marketing.

As much as I enjoyed my career, I had a nine-year-old son at home to care for as well. I always felt torn between being a mother and a working women. I had already been through the route of daycare and before-and-after-school care and all of the challenges that go along with being a working mom. I felt guilty when I was not with my child, and yet I needed to work to help provide for my family, just like the balancing act that we all face today now that most families need two incomes to stay afloat.

Research on the internet afforded me to learn more about working from home, but there wasn't much of a selection to choose from except telemarketing. I started working with a company that produced customer satisfaction surveys for a national tire company. It involved evening and weekend work, so I was able to work my day job but bring in a little extra money. As I worked on different projects for the company, gaining more experience and confidence, I was asked to do more projects in different markets. Eventually, I started doing surveys for a vast array of markets including insurance.

Networking, researching, and trying different work-at-home tasks allowed me to transition into a full-time career working from home as a business-to-business professional. I serve as an extension of a company's inside sales team as an appointment setter, lead generator, and customer service representative. I've worked as an independent contractor for many years, so I took my experience and branched out with my own company to accommodate the needs of businesses in supporting their sales and marketing efforts. My goal is to expand by hiring virtual agents to help with my growing client base.

I chose a rewarding career path that has allowed me to be home with my family (which was my ultimate goal), raise my children, do meaningful work, and make a good living right from the comfort of my home office. Work At Home Mom = a happy mom!

If you believe that my message is worth spreading, please use the share buttons if they are visible on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive
markethive.com


Alan Zibluk Market Hive Founding Member

How to gain more MarketHive subscribers on a daily, weekly and monthly basis?

How do you increase your number of MarketHive subscribers, or "children" if you will?

I think LinkedIn is one of the best ways to accomplish this.  It seems at though, I may have finally cracked the LinkedIn code to do this, well sort of.  Today, I got 12 new invitations to connect with me this morning in my inbox, and I have added 981 connections so far this month.  This is a fairly rapid increase, that I believe few people are currently doing now, on LinkedIn.  

In addition, all of those new connections have been invited to join MarketHive.  (I am currently getting nearly a 1% response rate on invitations to MarketHive). I am actively trying to find a way to increase that percentage, but it is resulting in nearly one new MarketHive sign-up per day.

I don't know how many entrepreneurs realize that their first level connections are already in their sales funnel?  Everyone looking to market on LinkedIn needs to think this way.  Ok, it may not be exactly the same, but it is very close to it.  Everything depends on what you do with those connections.  

Some kind of automation is needed here for sure.  The manual way of messaging in LinkedIn will take you nearly forever to send a message to thousands of first level connections.  Btw, the LinkedIn limit for invitation requests per day is 40 maximum with a free account or a paid account, (Sales Navigator has a limite of 100 per day).  There is a limit of 250 messages per day to your 1st level connections on all LinkedIn accounts.  If you do that every day manually, that is a very time consuming process, for sure!

I am in the process of setting up a step-by-step training program on how to use LinkedIn to promote Markethive.  I may also expand it to a complete LinkedIn training as well, depending on the level of interest.  In any case, this is something anyone can do.  It can be done, even with a free LinkedIn account.  With additional low-cost automation software solutions, the process can be greatly accelerated.  

All for now.  Thanks for your interest.  

Best possible sucess in all your endeavors!

John Lombaerde

Alan Zibluk Market Hive Founding Member