Tag Archives: blogging

The Amazing Power of Blogging

The Amazing Power of Blogging

Original article by Tony Cordingley

So what is a blog? After all, it just looks like a regular website to many people. In fact, it is one of the best ways of holding a conversation online. You can hold this conversation with as many people as you want and it is only limited by the amount of people who come to your blog.

What is a blog?

It is a great way to connect with people especially those with similar interests to yourself. Simply put up interesting or controversial thoughts and opinions and invite comment. If you have a particular passion you can easily attract interest from similarly passionate people and stimulate further interest in the subject.

Of course, it hasn't taken long for commercial interests to cotton on to this and see the money making opportunities inherent in this technology. The main object here is to establish yourself as an authority on a particular subject and to build a profile for yourself.

This can work for anybody from an internet marketer selling money making products to your local real estate agent or neighbourhood lawyer. However, building credibility has it's cost. You need to maintain contact with your readership and regularly write interesting and valuable content for your blog. This regular input is the most daunting aspect of blogging unless you are a skilled and competent writer. Fortunately, these written pieces do not have to be very long but they do need to be regular, especially if you are also hoping to get noticed and indexed by the search engines. Getting on the first page of Google is incredibly good for business.

Blog

Be careful to avoid blatant advertising in your blogging. Otherwise, it is all too easy to put people off. A casual recommendation is the best promotion. Building your profile and authority will have all the positive spin-off to bring people knocking on the office door. Encourage questions that can showcase your knowledge in your answers.

Google alerts can be emailed to your email address daily and can be a source of inspiration on what to write or discuss with your readership. Regular attendance at online forums on your subject will also give you ideas on what is of current interest on your subject.

How to start a blog

Blogging can be purely a platform to share your passion on a chosen subject or it can be a great way to build your business. If it is for building your business be careful not to be too obvious about it. Give good content, good advice and be open and conversational and you can't go wrong.

Blogging is incredibly easy to set up. Google's Blogger.com or WordPress are very easy to set up even for those challenged by technology. And there is now also a new blogging platform for entrepreneurs called Marketive. There is no need to do anything fancy just blog regularly with good content and try to remain current with what is happening in your niche.

 

Start your free MARKETHIVE Blog today, join Markethive! >>> https://markethive.com/stephenhodgkiss

Alan Zibluk Market Hive Founding Member

How often should I blog?

 

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This is a big question for online entrepreneurs, and a dilemma for many bloggers.  It is not an easy question to answer, but I will try to give you information with some perspective to help you determine your ideal blog post frequency.

The answer to this question is dependent to a large degree on your particular niche. and what your competitors are doing in that particular space.  For example, if your blog is in the general news category, your biggest competitor happens to be one of the the biggest blogs in the world, The Huffington Post.  This blog's latest Alexa numbers, (a blog traffic tracking and ranking site), are 152 /35.

This means there are only 151 blogs in the world that receive more traffic than The Huffington Post, and only 34 blogs in the US that receive more traffic.  They have 255,422 sites linking to their website, (backlinks), and nearly 100 million monthly visitors.  They also produce a new piece of content or post every minute of the day on average.

Of course, this an extreme example of massive content creation, and top shelf blogging success.  It is obvious that you would have an uphill battle if you decided to compete against this kind of "super blog", and a significant investment to even come close to their online accomplishment.

Note:  All the major US news media struggle to compete with The Huffington Post in terms of their online success.

Now for comparison purposes, let's see what kind of competition you would face in the dog training niche.  The most popular blog in the dog training niche has Alexa rankings of 23,966 / 6,748.  (cesarsway.com)  Again, that means they rank 23,966 in the world for traffic, and 6,748 in the US.  This is quite a good result for this niche.  Obviously it would be much easier to compete with a blog in this niche than a blog on the level of The Huffington Post. Other blogs on the first page of Google for dog training are much less popular than this one.

Your niche may have blogs that offer much less competition than the dog training example above, (I hope so),…but you need to do this kind of basic research to determine the level of competition in your niche.  This is one of the first factors you should asses when you begin to post and promote your blog.

When you are first starting out, it makes sense to blog on a fairly frequent basis.  It tasks a number of posts to gain traction and gain interest.  At the risk of you not doing the simple research, I highly recommend you do the bit of research that I have recommended above. as it will help you to know what you're are getting into.  If you already have a blog, research will also help you to position yourself in your niche and give you an idea of what it will take for you to compete successfully.

There is quite a bit more to say about blogging, but I will reserve those suggestions for future follow-up posts.  I hope you will find these recommendations helpful, and try to implement them as soon as possible.

Remember – To help with all your blogging and outreach efforts, log in here to Markethive

Related articles

Alan Zibluk Market Hive Founding Member

Newcomer’s Guide to Blogging

blogging

blogging

Newcomer's Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

Title – which allows you to label your post

Body – this is the content of your post

Trackback – other sites can be linked back to your blog

Permanent link – every article that you write has a URL

Comments – this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members' blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net every day, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they'd get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves however way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you'd get a listing of a lot of blogging sites that are available on the net. It's easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

Alan Zibluk Market Hive Founding Member

Blogging – Why We Love It!

blogging

blogging

Blogging – Why We Love It!

Blogging is not a new activity, at least for those who jumped on the blogger bandwagon a couple of years ago. But more recently, it’s become a platform for all kinds of social, commercial and personal stories and information. While blogging may have started out as an internet fad, these days it’s much more widely used in business, as well as by individuals.

Blogging – tell your stories.

We love telling our tales of woe or triumph, writing witty anecdotes, or simply sharing our thoughts with the rest of the world. Blogging has given us the opportunity to get our opinions published for everyone to see, to comment on the latest big news items or celebrity gossip. Writing down our daily thoughts helps us to get the worries and frustrations of life out of our heads and lets us share our big moments on the blogging pages.

Blogging – share your interests.

One of the fantastic things about blogging is that we can write about absolutely anything; hobbies, lifestyle, children, school and work. There’s a whole host of blogging sites dedicated to particular interests, and we can keep up to date with other people’s views on things that we have in common. Whether it’s the latest technology, gadgets, cars or computer games, or things like travel and holidays, we can stay in touch with the most up to date information.

Blogging – get involved in the community.

Charity associations, local clubs, and community groups can use blogging to get their organizations known by a wider reaching audience. Online accounts of recent events is a great way to use blogging pages to get publicity, while a short piece on the next meeting or class can help promote the work of the club, and may even attract more participants or volunteers. The great advantage of blogging over writing web pages is that it’s quick and easy, and can be done by almost anyone!

Blogging – promote your business.

Many companies now use blogging pages as an informal way of connecting with their customers. For the smaller, or new business owners, it’s an excellent way to publicize their products without expensive advertising costs. Just by posting a regular blogging column, small companies can often draw in more business than by the more conventional methods.

Blogging – making a profit.

The biggest shake-up in the blogging explosion has most likely been caused by internet entrepreneurs. Promoting their online products and services has been helped tremendously by putting up several blogs to support their ventures. Blogging has hugely increased the potential traffic to new and existing websites, giving the marketers much more exposure to people using search engines for specific information. Blogging in itself has become a money-making business, even for beginners in the internet marketing business.

Having become one of the greatest internet resources for all types of people, blogging is usually free, easy to get started, and gives us all the opportunity to reach a massive worldwide audience!

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

You might be curious about how much actually does MarketHive charge for these amazing online marketing tools, well the answer really is these Internet marketing tools are totally free of charge for life, no strings attached. Basically these online marketing tools would cost you hundreds of dollars per month, not at MarketHive. This is the good news for the beginner as well as the veteran Internet marketer.

To learn more click on the following link:

http://blogs.freeinboundmarketingtools.com/go/market-hive/

If you have any questions please do not hesitate to call me. My telephone number is 609-641-6594 – Eastern Time Zone

Or Skype me. My Skype ID is imboyd681. Please put Markethive in the Skype message.

 

Thanks,

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

Alan Zibluk Market Hive Founding Member

Making Your Blog Stand Out and Look Professional

blogging

blogging

Making Your Blog Stand Out and Look Professional

If you are attempting to create a successful blog for personal or business reasons, you should know that looks do count. Many bloggers make the mistake of thinking that looks are not as important as content, since readers are essentially reading your blog for the words, not the way it looks.

This is true to some degree. The fact is however that people will not take your words seriously if your blog looks less than attractive. To have a successful blog you have to have it all. You must have interesting content as well as a great look. If you want to update the look of your blog, consider the following areas of importance.

Easy To Scan

The way your blog reads on a page is an extremely important part of your blog’s look. You should always remember to keep your blog posts short and to the point.

If you are treating your blog as a personal diary, your posts may be a little longer than normal. But, if you are trying to get more traffic to your blog, then you really want to focus your attention on short posts that offer the main point easily.

Most blog readers will only scan your posts, not read them word for word. So keep this in mind when you are writing. The shorter the post, the more likely they will be read.  If your blog is easy to scan because the posts are short and the breaks are clear, you will have a great looking blog.

Professional Edge

When designing or redesigning your blog, try to make it as professional looking as possible. Even if the blog is not for a business, the more professional it looks, the more seriously people will take it. Not everyone knows a lot about programming, so you may need to research it a bit. If you have the extra funds, you might even want to get a professional to program it for you. No matter what you have to do, just keep a level of professionalism in your mind throughout the designing process.

Friendly Colors

Most people don’t think twice about what colors they choose for their blog. The facts are that some colors come across better on the web than others. Blue and black are easy to see, so they are always great choices to use.

Sea-green, beige, or purple are also great soothing colors to use for a blog. You should stay away from using colors like pink, yellow, or any neon varieties. They are extremely hard on the eyes when reading them online and can deter people from reading your blog. Keep these color tips in mind when you design your blog to get the best results.

Appropriate Graphics

It has been noted that the use of pictures on your blog is a great way to boost traffic. Blogs that offer pictures that correlate with their content are fantastic.

Readers love to connect with the content further through pictures. With most blogging software offering ways to easily add pictures, it should not be a problem for most publishers to add them right into the blog. If you do have trouble, consider checking the “help” area in your blogging software for more information.

The information there should provide you with step by step instructions to help you get on your way.

Successful Layout

Most people who design blogs and websites will tell you that the layout does matter as well. The way a blog looks to the reader in important in terms of layout.

The layout should be clear and defined. If the reader is confused by the layout, they will likely not stick around to explore. They will most likely go right on to the next blog available. If you are letting a professional design your blog, you will likely not need to worry much about the layout. However, if you are doing it yourself, take a look at other successful sites to get ideas about what works and what doesn’t.

Lastly, simply test different layouts on your friends and family to see which ones they find the most suitable for your blog.

 

Ida Mae Boyd
Developer

Alan Zibluk Market Hive Founding Member

What it means to be a Work At Home Parent

work at home parentsWhat it means to be a Work At Home Parent

 In This Issue…

•   What it means to be a Work At Home Parent

•   Blogging: A Free Internet Marketing Method for the Work At Home Business People

•   Why the Markethive Blogging System is such a positive marketing “must have” software suite

How can we define a Work At Home Parent? Almost everyone is a parent, and everyone works, maybe from home…! A Work At Home Parent is a businessman or businesswoman takes care of children while working from home.

A businessman or businesswoman who conducts business at home may do so for a lot of reasons, despite reasons it gives one the flexibility to plan their time between business and family. The reasons could be numerous, but which parent would forego the opportunity of working their own hours all the while spending time with their children and family at the same time fulfilling social obligations. This class of entrepreneurs, the Work At Home Parents, also saves a lot in terms of time and money.

The main objective of a Work At Home Parent would be to integrate their business time with parenting responsibilities without a loss in income or opportunity.

This article deals with integrating entrepreneurship with parenting to the best possible effect and history of Work At Home Parenting.

The integration of entrepreneurship with parenting can be achieved by bringing together the use of time and space, accommodating parentage in business and flexibility.

Usage of time and Space:  Taking children on business errands, scheduling activities when the children are resting and getting the children used to the concept of an office that accepts their presence.

Accommodating Parentage in business: Once your business acquaintances come to know that parentage is a priority with you, they would certainly accommodate with you in taking time for caring for children. As the children grow, taking their help to perform small tasks would certainly help in a Work At home Parent’s business. It would also help in children growing responsible.

Flexibility: Working your own hours will help a work at home Parent perform and work well since they can work at times suitable and in shorter spurts than in a continuous process.

History of Work At Home Parenting: The practice of integrating entrepreneurship with parenting has been in practice for a long time since the times of merchants and artisans. These classes of entrepreneurs worked closer to their homes, with children loitering in the background. Only the historical circumstances like Industrial Revolution distanced the children away from their parent’s workplaces.

However, the recent trends of dual working parents (due to economic compulsions) brought about a void in parentage, which in turn gave rise to the concept of work/life balance making Work at Home Parentage a viable and sensible proposition.

Blogging: A Free Internet Marketing Method for the Work At Home business people

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Why the Markethive Blogging System is such a positive marketing “must have” software suite!

MarketHive is an inbound marketing system for businesses. Inbound marketing is a communication process with respect to marketing and advertising, generally facilitated by an open, two-way dialogue, much of which is expedited by social media.

MarketHive is more than a social media model.

Most of us use Facebook and other social media in the usual way usual way, catching up on family, world news and holiday remembrances are just some of the thousands of ways Facebook and other social media programs are used.

But MarketHive is more than that. Not only can you make and assemble your blog you can post content out to many sites from the one place because all the social icons are there in various in Markethive and more are being added as we speak.

Now while you assemble and post these ideas and content to these established Social Media accounts achieves a certain amount of recognition, it is not the whole story.

Because recently some tools have now been added to Markethive that can place your posts on your own domain. The WordPress plugin and the RSS Blogging Tools, Blog Sharing and RSS Cocktail all help to get your content into the domain Search engines.

So now you have 2 sources of “fuel” for your business where the search engines can double your efforts: – Social Media awareness of your business and Search Engine placement of your domain information based on keywords and content.

So the integration between the already established social media systems, the Markethive domain itself and a series of search engines Yahoo, Bing and Google, give you, if your using Markethive, a unique value to your content, posts and videos.

Markethive can boast in the number of tools available that are way above the current offerings out there. Our marketing tools include:-

A state-of-art blogging system

Lead Capture Pages integrated with our own autoresponder design

Email Broadcaster is in addition to our autoresponder system

Group Blogging mixed with private blogs, so no limit in our Blogging System management

RSS Feeds for Personal Blogs and Group Blogs

A WordPress RSS Plugin for bringing your posts already in Markethive into your own domains

Social Media integration

Powerful in-built SEO for all the content posting

In essence MarketHive is a complete system that could even allow you to relate your aspiring business needs to a high end marketing department within the walls of your own business.

After all; link generation, article writing, blog posting and customer contact through your Blog network can work in any business.

Put all that together with Videos to YouTube posting, Forum participation all these assets are in Markethive makes it a truly a one-stop online internet marketing control panel. 

Article by:

Brian Walters – Board of Directors and Alpha Founder.

Market Promotion Site

Brian Walters Market Hive

Contact me at skype: tuneup_bj

Alan Zibluk Market Hive Founding Member

Boost Your Success as a Blogger – 7 Tips

All blog writers want their blog to be successful—this is the one thing they all have in common. For most blog writers, success is loyal followers.

Regardless of when or why you began your blog, a few modifications here and there to your blog and your mindset can transform things for the better.   Here's a list of 7 tips to help you be successful as a blog writer.

1. Finding Your Niche

This little bit of advice has been jumping around the Internet since the beginning of the first effective blog.   Still, a lot of beginning writers don’t take this advice, partly because a lot of new writers aren’t sure what to write about and partly because they don’t know what a niche is.

Niche is described as, “a specialized but profitable corner of the market.”

What we really mean when we say to “find your niche” is to slim down the focus of your blog.   Referring to anything and everything that comes to mind is great if you’re composing for yourself, but visitors may discover it to be disorderly and challenging. What visitors really want is an assortment of relevant and beneficial content on the same subject to help fix an issue or query.

Examples of areas include:

  • Health & Wellness
  • Marketing
  • Finance
  • Writing

While it’s correct that there are blogs on essentially every industry, the key to really succeeding and reaching your focus on industry is to filter your subject even further. Choose a gap in the marketplace and concentrate on that. This will decrease competitors while making you a go-to professional in your industry.

An example would be if you desired to start a blog about your travels.  Instead of concentrating on travel in general, you might concentrate on an individual nation or town. That way, you are likely to become the number one go-to blog for people who will be visiting that area.

2. Self-Promote

Promoting your own venture on public networking or within your team of buddies is overwhelming for a lot of people. You don’t want to appear to be boasting, and you definitely don’t want to come across looking like spam.

If you want to be successful, however, you have to tell others to get the word out, and who better to do that than you? It’s all part of the marketing procedure, and writers have to figure out how to use public networking and use feedback on blogs to promote themselves.

Many writers and public networking lovers recommend using 80% of your public feedback and shares to enhance other people’s works and 20% of it advertising your own services and products.  Sometimes tooting your own horn isn’t all that bad. The key is to find balance between self-promotion and humbleness.

3. Build on What Works

Use your web page statistics and comments feature to see how visitors respond to these new concepts. If you’re not seeing any sign of a response in your statistics, study visitors to see what they think.

Experimenting is all an element of the procedure, so don’t be worried about trying something new. Start guest posting, a new weekly blogging series, and try placing ads.

Testing one thing here or there isn’t likely to harm your writing exercise. Some of these tests often lead to a surge in visitors. What's promising is that you can always dump the ones that don’t work.

4. Perform an “Above the Fold” Test

Above the fold includes the content you see when you first view your blog. It’s anything that you see without scrolling.

Since you only have a few moments to create an excellent first impression and help visitors determine what they’re looking for, you want the most essential info above the fold. For example, individuals should be able to tell who you are and what you do without scrolling. If it’s not obvious in your blog headline, there is value including a tag line. If you want to highlight your call-to-action, that should appear above the fold as well.

Test your own site by using the Clue App to set up a free 5-second test.  Don’t like the results? It’s worth rethinking your website layout.

5. Make Your Blog Sticky

Sticky is a term that means you’re motivating individuals come back to or stay on your blog. For example, you might link to an appropriate article from your blog’s archives. You can do this within the material, or you can list additional sources at the end of each short article. The idea is that these hyperlinks point to your own material and offer visitors more in-depth information on the topic or a related topic.

As you do this, everyone is more likely to keep coming back and subscribe to your  blog. You can also make your blog sticky by inviting visitors to subscribe to your blog or by making your RSS feed available with the click of a button.

6. Ways to Extend Your Blog

To get individuals to stay and keep returning, it’s worth increasing  your reach outside of simple blog posts. This allows you reach more individuals who appreciate other types of content and contact, and it keeps your blog from getting boring.

Examples of ways to increase your reach include:

  • Releasing videos
  • Starting a podcast series
  • Hanging around industry forums or social media
  • Sending out newsletters

7. Create Quality Content

People have been saying it for a long time, and the saying still applies.  CONTENT IS KING!

Without well-written and interesting material, your blog isn’t going to go anywhere. Yes, your blog style and your promotion methods are essential, but they’re essentially ineffective if you don’t have quality material. Individuals may come because of the promotion, but they’ll remain when you provide material they need.

Pro tip:  Developing material customers “need” can include anything from educating them on something to offering them entertainment.  While writing a blog about yourself can have its advantages, you should always be concentrating on fixing the reader’s issues first (whether they are looking for advice or a good laugh.) 

Fulfilling your visitors’ needs is what will generate visitors to sign up to your blog.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member

How Blogging Can Help Market Your Business

blogging

How Blogging Can Help Market Your Business

Now that blogging has become so popular among everyone from the novice writer to the most experienced journalist, businesses are starting to take notice. A well-written and frequently updated blog can help market almost any type of business. Blogging can help target readers who are interested in a company’s product or service and businesses can keep track of what their readers are looking for through blogging.

In addition, blogging can help link together companies that complement each other very easily.

There is a lot of talk about blogging. Some feel that blogging is just a passing fad, but others feel it is just the beginning. Some business analysts feel that blogging does not significantly help a business market the company. Many businesses feel that this is not so. Blogging can be a beneficial way to market a business, build an audience and help link other companies together.

Blogging can help almost any business expose their readers to their services and products. Sometimes with new products, a blog can create interest in something new. Blogging is helpful because it can talk in depth about the product, and it can also give step-by-step instructions on how a certain product can be used.

A reader, who is interested in the product after reading about it on a blog, will be more inclined to research similar products on the Internet. This can lead to a more informed consumer and can save a consumer time when shopping or researching a new product. In turn, a company may save time because customers who have read the blog are already informed about the product. These customers can also read reviews on these products and services, which can be very helpful in the buying process.

Another great thing about companies using a blog for their products and services is that a blog enables the company and the customer to communicate effectively. A customer can read the blog and comment on it right away. This provides good feedback to the company and they can know what the customers want. Usually blogs will provide places for readers to leave their comments or send emails to the writer. This is a good marketing tool for businesses. People enjoy communicating about products and services that they have had good or bad experiences with and blogging provided the opportunity to do so.

Blogs can also help market a business because it will be included in search engines. When people enter certain keywords, blogs that contain those words will show up. When blogs are updated frequently, search engines can provide your company with a lot of hits. This can lead to many people looking at the company’s blog who might not otherwise have done so.

When companies use blogs, it also has the ability to create a sensation around a product and influence public opinion. This is an excellent tool for companies to use. Because of the huge popularity of blogging, this can be a more effective tool than some forms of advertising. Readers are more likely to share interesting blogs with their friends and this can help companies get the word out about their product.

Another way blogging can help market a business is that blogs often help a company position itself as a leader in a certain field. This means that those who blog can show their expertise about certain subjects and then update this information on a regular basis. 

Blogging can help generate leads and send a positive message about your company without spending a lot of money for advertising. Readers can look at these blogs and know that they are dealing with a quality company.

Companies also use blogs to help network with other companies that complement their business. This is beneficial because they can easily share their links and readers will see all of the blogs that relate to what they are searching for on the Internet. Link swapping is often used in blogging, especially with businesses.

Blogging is proving to be a beneficial marketing tool for businesses all over the world. While it’s a fairly new way for companies and customers to communicate with each other, blogging provides an immediate and unique form of advertising for the company. Customers are able to read and research products and services through blogging and companies can better understand what their customers want.

Ida Mae Boyd
Contributor

Alan Zibluk Market Hive Founding Member

41 Tips that Get Over 10,000 People to your Email Sub List

Of course, not everyone struggles to reach these different stages.  Some people skyrocket to success in a few weeks, other people do well with traffic levels but not with your mailing list.

This particular blog has well over 10,000 people on the mailing list and gets a few thousand visitors per day.

In this post I’m going to show you a few really cool lessons I’ve learned while building it up to this level – a level that I think it genuinely attainable by any blog.

Let’s do it.

 

How to get to that magic 10,000 email subscribers mark

As always, I’ve probably forgot a lot of really cool things.

1. You need a strategy

Without an overarching strategy you are just blogging blindly. I spend a lot of time working on my blogging strategy because it gives me a laser-focus for what I want to achieve in the short and long term – and I know exactly what outcome I want from every article that I write. If you want more email subscribers you need to make it part of your strategy.

2. Your traffic sources matter

Some niches prefer Google traffic, others prefer referrals. Either way, you need to figure out which one works for you and go after it. Not all traffic is created equal. If you aren’t getting conversions it might be because of the places your visitors are coming from.

3. You need your own host

If your blog is on a free host with a free domain name you are shooting yourself in the foot from the start. It’s time to start a WordPress blog on your own host and make use of all the plugins and extra features that this allows you. Do it early, before it’s too hard to move.

4. A fast blog can make a huge difference

Speed matters not only for Google rankings but also for conversions. This study showed that for every second your blog takes to load you lose a massive amount of conversions. Figure out how to make your blog faster – it might mean a new host, a cache or some tricky coding fun.

5. Making friends will make or break you

The people that you connect with (both blog owners and readers) will make or break your blog. The more genuine connections you can make the more likely you are to grow a blog quickly as they help promote it and give you the right advice.

6. Free eBooks and courses still work well

Offering a free eBook to email subscribers still converts better than offering nothing. People are reading eBooks more than ever thanks to all our new portable devices. If you can give them something good you’ll make an instant impact.

7. You need to use Aweber or similar

Aweber is a service that hosts your email subscribers, lets you send them a free eBook after they subscribe, gives you access to a huge number of stats and also lets you design your own opt-in forms. It’s not hard to use and makes a huge difference to how a professional blog can function.

8. Costs add up

Website hosting, email subscriber hosting, advertising, purchasing images, etc. all adds up. A blog like this one costs around $300+ a month to keep online. Unless you are making a strategic income from it the costs can make it not worth while.

9. Your goals are important but can often change

It’s extremely important to have goals for your blog or website but it’s also important to make sure that they change if they need to. If something isn’t working and you’ve given it a lot of time and effort than it’s sometimes better to be strong and let it go and try something else.

10. You still have to sell the list

Just because you have a mailing list doesn’t mean that people will automatically subscribe. Don’t just stick a form in your sidebar and hope that people will give you their details – sell it. Mention it in posts, develop landing pages, talk about it in your guest posts. You need to let people know what’s going on.

11. Split testing can change your business

Glen wrote a really good post about split testing and how it can literally grow your conversions/income by 1000%+. You can split test your landing pages, your opt-in forms, your mail outs, etc. and see which versions works best. It’s easy to do nowadays so there really isn’t an excuse not to. Just make sure you’re testing things that matter and giving them enough time to show meaningful results.

12. Write on other blogs more than you write on your own

A lot of bloggers just write on their own blog and then wonder why no one is reading it. Well, it’s probably because no one knows it exists! Use guest posts as a starting point to get your name out there. Write more on other blogs than your own until you have a big reader base.

13. Text is great but other media is growing

Writing is, in my opinion, still the most powerful form of content on the net. People read a lot and not everyone can watch videos at work. But things like podcasts, videos, info graphics, etc. can play a huge role in getting you new and improved traffic.

14. SEO is dangerous

Relying on Google for anything is, as I’ve said before, a really stupid idea. They constantly change their algorithm and cause websites to go from fame to misfortune and visa versa. Play around with it and obviously try to do all the right things when it comes to blogging SEO and getting heaps of traffic but don’t ever rely on Google for your main source of income alone.

15. Advertising is a good idea

Dabbling in advertising can produce some really cool results. You don’t have to spend much. Try out Paid Discovery on StumbleUpon to give your posts a bit of a boost. There is nothing wrong with promoting your blog in this way.

16. Colors make a difference to conversions

Things as simple as colours can have a huge impact on how well your product or opt-in form convert. Again, you want to split test this stuff but I’ve noticed big changes in sign ups when switching my sidebar button from green to red and so on.

17. Social proof works in different ways

My friend wrote a really cool post on how different types of social proof can influence people in different ways. He explains it a lot better than I’m going to so have a read of the article and try to test whether social proof statements like subscriber counts are right for your blog.

18. Less is not always more

The idea that less is more is rarely true for a blog. You want more traffic, more subscribers, more sales. Of course, if the traffic isn’t any good it won’t make a difference, but try to to use ideas like “a small number of loyal subscribers” to stop you from growing a mailing list with a HUGE number of loyal subscribers.

19. Research is important

I spend a moderate amount of time researching keywords and competition before I write a blog post. It makes a huge difference about where I rank and how well the post is received. I show you my methods for this in Subscriber Special Ops – but until that opens up you might want to figure out your own ways to research before you write.

20. Pop ups work

I don’t care what anyone says.

😛

21. HelloBar is a great way to divert traffic

The bar at the top of this site is called HelloBar – a website/tool owned by Neil Patel that lets you put a message and a button up top and then split test two different versions. It’s a really cool way to divert traffic to a landing page or a mailing list sign up area. And it works really well.

22. Trying new things can inject a bit of magic

As I wrote in a recent post, sometimes you just need to do and try new things to see huge changes take place on your blog. You might not always know why it’s working but trying new things and failing is better than being stuck at a plateau for months on end.

23. Tracking and stats give you real insights in to what’s working

The statistics that you get in Aweber, Google Analytics and so on give you valuable insights into what is working. You can even use services like Crazy Egg to see where people are looking and clicking on your website. This stuff takes out a lot of guess work and lets you focus on real metrics.

24. You need to be different

Being different is the most important thing you can do online. Find a way to make your brand stand out from the crowd and then push that difference as often as possible.

25. What works on their blog might not work on yours

Sometimes I have “borrowed” ideas from my blogging icons after hearing how well it works for them only to find that it completely tanks for me. It’s a good lesson – what works for one blog doesn’t always work for another. And, yet again, this is why you need to split test different ideas and make sure what you think it the source of a success is actually the true source.

26. Find different reasons to mention your list

At the top of this post I mentioned that SSO was closed but that it would be open again soon and be announced to the mailing list. Moments like that are a very powerful way to get new email subscribers. Find different methods like that to work your mailing list in to your content and you’ll see new and curious subscribers on your mailing list.

27. Explain it in a really simple way

A lot of people who visit your blog will have absolutely no idea what a mailing list is or why they might want to give you, a total stranger, their personal email address. Spell it out for them very clearly, whenever you can.

28. The successful strategies change regularly

Something that I’m really only just learning is that successful strategies change regularly. I used to try to be really conservative with my online stuff because I was worried about compromising a “long term” blog for short term gain. But, what I’m seeing now, is that most of the successful people go after lots of little short term things and push them hard while they are working.

29. Don’t sell too early

Once you get to a certain level of subscribers it can be tempting to sell your blog/website and make a quick dollar (or 20,000). But what I sometimes regret is that I didn’t stick with that blog because I reckon it would probably be pulling in at least $100,000 a year by now. Just because you’ve reached one of those milestones, don’t sell up.

30. The homepage header works

You know those blogs that have the first half of their homepage devoted to an opt-in form? Those things work. I’ve heard of people who have them converting at 10% of all homepage traffic. You can get one of these added to your blog by a good designer and coder probably for a couple of hundred dollars.

31. Don’t forget mobile death windows

Not everyone can afford a beautiful responsive theme and some of us are too lazy to launch their beautiful responsive theme (guilty). But at least make sure your opt-in forms and pop ups work for mobile users. For example, if you use the lightbox version of the pop up you might find that people on iPhones have trouble closing the pop up and thus might exit your site without reading your content.

32. Target your offer in different segments

One thing you can do in AWeber is create different segments. So, you might have one landing page that lets people subscribe to your updates, another landing page that let’s people subscribe to updates only about “watermelons” and so on. By doing this you can target your offers and go after selective sources of traffic to ensure you’re really honing in on what people want.

33. Be consistent in your mail outs

One thing that I have learned the hard way is that inconsistency really gives subscribers the shits. If you tell them that they are going to get updates once a week don’t send them updates three times a week. You’ll lose them very quickly.

34. Email subscribers often hit “spam” first

Related to the last point, often you’ll find that an email subscriber will mark an aggressive or inconsistent email campaign as “spam” as opposed to just unsubscribing or deleting that particular email. Perhaps it makes them feel better but more likely it’s just easier to send it all into the spam folder dungeons.

35. Don’t be afraid to lose lots of subscribers

And now to throw a spanner in the works from the last three points – don’t worry about losing lots of subscribers. Every time we send out an email to the list we lose between 30 and 60 subscribers. That’s good. It means you’re getting rid of people who aren’t interested/aligned to your content.

36. What gets people to open an email might not get them to click through and buy

I ran an email campaign recently where I split test two different subject lines. The first email had an open rate of 41% and the second email had a dismal 26%. The funny thing was that the second email converted better than the first. I think this shows us two things: noise (attention grabbing tactics) doesn’t always lead to conversions, and that split testing is vital.

37. WWSGD?

There is a really cool plugin called WWSGD which stands for What Would Seth Godin Do that puts a little dialogue box at the top of your post and welcomes people based on cookies – new visitors get a message that old users don’t. But you can take this further. For example, if you came from Twitter you might get a message like “Hey there Twitter user! Check out our posts on getting the most out of Twitter”. These types of WordPress plugins are an amazing and easy way to attract more email subscribers by getting people deeper in to your content.

38. Tell me why I don’t like Mondays (but Sunday is okay…)

I’ve also found out that Monday is terrible for new posts, even though some people say it’s the best day. For me the best days are Tuesday and Wednesday but test for yourself.

39. Always be tired

Generally I find that the best traffic is around 9am East Coast time which tends to be around midnight in Australia – unless it’s daylight savings. Sure, I could set an automatic scheduler but I find that readers really love chatting to me in the comments section and if I’m in bed I get a lot less interaction. So – always be tired.

40. Redirect those comments

One of the coolest things I ever did on this blog (and one of the most popular and widely copied posts on my site) was redirecting comments to a “thank you” page using a simple plugin. As soon as someone leaves a comment for the first time they’ll get redirected to a little page that thanks them for their interaction and shows them the mailing list and some other cool content. It converts at around 7%.

41. Be genuine

Unless you can make all of this come together in a genuine way you’ll find that your readers will know. People are looking for a place/person to connect with – offer them genuine friendship through quality content and you’ll grow in leaps and bounds.

What has worked for you?

Growing an email list is one of the most important aspects of a successful blog. It is your mailing list that allows you to promote your content, sell products and launch new projects. So, what has worked for you? Leave a comment and let me know if I’ve missed anything obvious.

Chuck Reynolds
Contributor

Alan Zibluk Market Hive Founding Member

Get at least 10,000 Pageviews and High PR dofollow backlink from Reddit

Get at least 10,000 Pageviews and High PR dofollow backlink from Reddit

 

Do you know Reddit is one of the largest and most diverse online community. Reddit is filled with millions of people who have separated themselves into various subreddits based on their interest. As I know there is a subreddit that applies to apply to every kind of business. Now a days most social media marketing is a grind. With Facebook, you always have to spend some bucks to get likes, and this likes are of no value as Facebook is killing organic reach of business pages.

It’s very tough for a small business, blog, marketer to Log on to Facebook, Twitter and drive 10,000+ page views a month from beginning until you have huge cash to spend.

What is Reddit, and Why should you use it ?

Reddit is very different among all other social media, it is quite simple. Reddit is a platform where people share interesting things they find on internet. When something is submitted it will get  “Upvoted” or “Downvoted” As any submission get some upvotes, it will be over the “Hot” Page.

It depends on number of upvotes you get, whether your submission will go to the Hot page of subreddit or across the Hot page of whole site.

NB : In short more upvotes your submission get, more visibility it gets.

Difference between Reddit and other social platforms, is with very few submissions you get insane traffic, immediate access to users. Suppose you have a post and you think it will go viral, when you shared that post on Facebook only few people your friends, fans will have access at first or You can buy ads on Facebook and still a fraction amount of people will have access to it for whom you will pay.

No one else is going to have access to it until, your post get likes, comments and shares. Sames goes with twitter, when you tweet something it will be visible to your followers and out of them only few will see it.

Reddit is different anyone can submit anything from anywhere. There are some rules and regulations which are there but are not applicable until you post something stupid. Every post have to be submitted in subreddits (Sub-Communities), and the front page of reddit gathers the best post among the whole submission from the most popular subreddits. So it means, whenever you post something, you have immediate access to all the users of subreddits, although you need upvotes to have more visibility. This is the reason I say “Reddit is the Best Viral Engine in existence”.

Chuck Reynolds
Contributor

Get at least 10,000 Pageviews and High PR dofollow backlink from Reddit

 

Do you know Reddit is one of the largest and most diverse online community. Reddit is filled with millions of people who have separated themselves into various subreddits based on their interest. As I know there is a subreddit that applies to apply to every kind of business. Now a days most social media marketing is a grind. With Facebook, you always have to spend some bucks to get likes, and this likes are of no value as Facebook is killing organic reach of business pages.

It’s very tough for a small business, blog, marketer to Log on to Facebook, Twitter and drive 10,000+ page views a month from beginning until you have huge cash to spend.

What is Reddit, and Why should you use it ?

Reddit is very different among all other social media, it is quite simple. Reddit is a platform where people share interesting things they find on internet. When something is submitted it will get  “Upvoted” or “Downvoted” As any submission get some upvotes, it will be over the “Hot” Page.

It depends on number of upvotes you get, whether your submission will go to the Hot page of subreddit or across the Hot page of whole site.

NB : In short more upvotes your submission get, more visibility it gets.

Difference between Reddit and other social platforms, is with very few submissions you get insane traffic, immediate access to users. Suppose you have a post and you think it will go viral, when you shared that post on Facebook only few people your friends, fans will have access at first or You can buy ads on Facebook and still a fraction amount of people will have access to it for whom you will pay.

No one else is going to have access to it until, your post get likes, comments and shares. Sames goes with twitter, when you tweet something it will be visible to your followers and out of them only few will see it.

Reddit is different anyone can submit anything from anywhere. There are some rules and regulations which are there but are not applicable until you post something stupid. Every post have to be submitted in subreddits (Sub-Communities), and the front page of reddit gathers the best post among the whole submission from the most popular subreddits. So it means, whenever you post something, you have immediate access to all the users of subreddits, although you need upvotes to have more visibility. This is the reason I say “Reddit is the Best Viral Engine in existence”.

Chuck Reynolds
Contributor

Get at least 10,000 Pageviews and High PR dofollow backlink from Reddit

 

Do you know Reddit is one of the largest and most diverse online community. Reddit is filled with millions of people who have separated themselves into various subreddits based on their interest. As I know there is a subreddit that applies to apply to every kind of business. Now a days most social media marketing is a grind. With Facebook, you always have to spend some bucks to get likes, and this likes are of no value as Facebook is killing organic reach of business pages.

It’s very tough for a small business, blog, marketer to Log on to Facebook, Twitter and drive 10,000+ page views a month from beginning until you have huge cash to spend.

What is Reddit, and Why should you use it ?

Reddit is very different among all other social media, it is quite simple. Reddit is a platform where people share interesting things they find on internet. When something is submitted it will get  “Upvoted” or “Downvoted” As any submission get some upvotes, it will be over the “Hot” Page.

It depends on number of upvotes you get, whether your submission will go to the Hot page of subreddit or across the Hot page of whole site.

NB : In short more upvotes your submission get, more visibility it gets.

Difference between Reddit and other social platforms, is with very few submissions you get insane traffic, immediate access to users. Suppose you have a post and you think it will go viral, when you shared that post on Facebook only few people your friends, fans will have access at first or You can buy ads on Facebook and still a fraction amount of people will have access to it for whom you will pay.

No one else is going to have access to it until, your post get likes, comments and shares. Sames goes with twitter, when you tweet something it will be visible to your followers and out of them only few will see it.

Reddit is different anyone can submit anything from anywhere. There are some rules and regulations which are there but are not applicable until you post something stupid. Every post have to be submitted in subreddits (Sub-Communities), and the front page of reddit gathers the best post among the whole submission from the most popular subreddits. So it means, whenever you post something, you have immediate access to all the users of subreddits, although you need upvotes to have more visibility. This is the reason I say “Reddit is the Best Viral Engine in existence”.

Chuck Reynolds
Contributor

Alan Zibluk Market Hive Founding Member