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Multiple Chanels How to get started on your content marketing strategy

Multiple Channels

How to get started on your content marketing strategy

Gone are the days where content means the blog posts your company writes. Instead, content marketing now includes a diverse set of content types and multiple channels to push them through.

Chances are that if you’re already using social media, then you are doing content marketing to some extent. The next step is to get a strategy in place. This guide will walk you through why having a content marketing strategy is important and different ways you can get started on your own.

What is content marketing?

To begin with, content marketing is taking any type of content (digital or physical) and purposefully sending it out to your audience. Adding a strategy to this means that you’ve thought about your goals, audiences and distribution channels.

A typical content marketing plan will answer the below questions:

  • Who is your audience? These are usually based on market segments and certain types of content will target specific segments.

  • What channels will you use?

  • What metrics will you use to measure success and ROI?

  • What resources do you have?

  • What pain points will you solve?

Types of content

There are quite a few types of content out there now with new channels being developed every year. Part of being a good content marketer is being able to learn new types and be open to experimentation. Relatively new to the scene is user-generated social media content that can be used as part of your strategy.

Here’s a non-exhaustive list to help you think about what type of content your company has access to:

  • Company blog posts

  • Branded blog posts

  • User-generated content like an Instagram post

  • Videos

  • Podcasts

  • Whitepapers

  • Case studies

  • Infographics

  • Photos

  • Webinars

  • Quizzes

  • Press releases

  • News and magazine articles

Types of channels

How will you get the word out about your content? You can publish all the white papers you want but no one will see them if you’re not talking about them. For some channels, the line between content and channel blurs. For example, email newsletters are an excellent way of promoting your branded content. But, some brands also include unique content in the newsletter’s body. There is no right or wrong way to approach this. If you find that mixing it up works for your company, then go ahead and do it.

Some common channels include:

  • Email

  • Social media

  • Pamphlets

  • Search engine ads

  • Website

The most common channel is email, with 82% of marketers reporting it as the most effective. This is not-so-closely followed by social media at 54% and website/blog at 51%.

What does this mean for you? If you’re just starting out, use this as a jumping point on where to focus your beginning efforts. Start with one or two channels and expand as you feel more comfortable.

What resources are available?

Before you start diving into all of the content possibilities, take a step back and look at what resources you have available to you. Are you a marketing team of one or ten? What skill sets are already on your team? Does your marketing budget have room to hire a professional content creator?

You shouldn’t get into producing videos if you don’t have the available skills nor the budget for a videographer. Keep in mind that time is also a resource. New content types take time to learn, experiment with and create.

Next, think about who can generate this content. Don’t limit it to only the marketing team. Your sales and support teams will know what pains the customer or business goes through, too. All of the departments should have some content ideas that can be developed.

Develop your content marketing strategy

There are many ways to get started in developing your strategy. Here, we’ll offer three ways to get started. It’s possible that you’ve done some of this work already. In that case, repurpose your previous research and put it to use here.

1. Define your goals & metrics

The start of any new strategy begins with knowing what goals you have in mind. In content marketing, multiple goals are common and are often matched with content types and channels. And for each goal, you’ll need to define metrics that are used to measure success.

For example, one of your content marketing goals may be to increase your trial signups. To do this, you’d plan on creating case studies that will be published on your website and shared via social media. The case study includes text, photos, a downloadable PDF and video. Your sales team will use the link to share success studies with potential clients and your social media team will use the different media formats to repeatedly promote the case study.

This content matrix from Ninetyblack provides a graphical guide to where content can fall. The matrix may look different for your business. Quizzes are usually designed to be entertaining and can be a useful way to spread brand awareness.

2. Audit your current content

What’s working for you now? If you already have some branded content, conduct a content audit to help you understand what has and hasn’t been successful. The audit should include the actual content links and distribution channels.

Perhaps you’ve produced a few videos but they’ve only been published to YouTube. You’ve found that the audience is receptive to the videos. At this point, you may notice that a few videos have call-to-action links in the captions that lead back to your website. These videos not only were watched but people clicked on them to learn more. This discovery could potentially lead you to add more links into your captions for more cross-channel promotions.

In a Content Marketing Institute’s 2018 trends report, B2B marketers credited content creation and strategy as the top two factors in their content marketing success. Note that for content creation, it’s specified to be higher quality and more efficient. Low-quality content doesn’t cut it anymore especially if your competition is also focused on content marketing.

If your content was mostly pushed through social media channels, performing a social media audit may be beneficial to you. This way, you can see what type of content performed well and duplicate the similarities.

3. Map your customer journey

Certain types of content work best at points of a customer journey. A helpful product troubleshooting video won’t be as interesting to a potential customer in the awareness phase as it is for someone who has already purchased. Being aware that it exists, however, may help move the decision along.

This Boston Interactive checklist shows the various content types that match a customer’s purchase phase.

Remember, though, that a customer’s journey doesn’t end at the purchase. Past the purchase point, there’s still retention and support that need content marketing, too.

Bright Vessel illustrates their version of a customer journey map, indicating where each department plays a role. This exercise makes you reflect on every customer touchpoint.

Mapping this for your brand helps you understand where your content can be best served. Once you have the map down, then your content can be further tweaked and adjusted to reflect your audience and their journey status.

Implement & review your content marketing strategy

Now that you have three ways to brainstorm your strategy, the next steps are to document and implement it. With documentation, you’ll have a way to reference and steer your future content. If your strategy was to promote your blog posts on both social media and email newsletters but you find that newsletters are receiving a lot of engagement, you may look into increasing the send frequency or creating a subscriber list for only the blog.

Many content marketing calendars are overviews of content that’s planned for the year. They’ll often list the content, type, audience, customer phase and distribution channel(s), along with the publishing dates. This all-in-one calendar type is helpful for big picture planning.

Once you’ve drawn up the calendar, you’ll still need to listen and distribute it, and this is where social media plays a big role. A social media-minded content marketing strategy incorporates both social monitoring and publishing.

Markethive helps with both of these objectives. Through the Google calendar features, you can see when content is distributed and across which channels. For well-performing posts, Markethive makes it easy to republish the content with just a few clicks.

To monitor the topics your audience cares about, you use branded keywords and search options to see who’s talking about you and to curate content for redistribution. Content marketing doesn’t have to only include branded content. It also includes content that’s published about you or industry-adjacent news. Searching for topics in your industry in Advanced Google Search helps you easily identify & curate the content that your audience cares about.

Setup Google Alerts to keep you aware when others talk about your business and industry. Like Markethive and “Inbound Marketing”. Make sure you have a Disqus account, so you can engage blogs utilizing Disqus alerts and search for industries and blogs and articles that mention you.

In the end, content marketing strategies vary from business to business. The advice given here is meant to be a framework to begin your content marketing strategy, not as set-in-stone rules. As you begin this journey, you’ll find that some strategies or content don’t work for you and that’s okay. Having both defined goals and a plan in hand will go a long way in starting your strategy.

Thomas Prendergast
CEO Founder

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Thomas Prendergast
Markethive

Billionaire Investor Sets Example Investing in Altcoin ICO

Billionaire Investor Sets Example Investing in Altcoin ICO

    

A billionaire investor best known for buying roughly 30,000 Bitcoins

as part of the first government auction of the digital currency in 2014, is setting precedent as he stands behind a crypto token to be launched by a new startup. Tim Draper told Reuters in an interview that his participation in the initial coin offering (ICO) of Tezos slated later this month will be his first. The new Blockchain platform launched by a husband-and-wife team with extensive Wall Street and hedge fund backgrounds will launch the ICO on May 22.

Tezos incentive

According to information on its website, Tezos takes a fundamentally different approach by creating governance rules for stakeholders to approve of protocol upgrades. They are then deployed on the network automatically. When a developer proposes a protocol upgrade, they can attach an invoice to be paid out to their address upon approval and inclusion of their upgrade. This approach provides a strong incentive for participation in the Tezos core development and further decentralizes the maintenance of the network. It compensates developers with tokens that have immediate value rather than forcing them to seek corporate sponsorships, foundation salaries or work for Internet fame alone.

Draper’s confidence

As a new way of moving and storing money, Draper had told Fox Business in an interview in 2015 that Bitcoin is going to hit $10,000 in the following three years (by 2018). While the Bitcoin ecosystem looks forward to the feasibility of the prediction considering what is probable within the timeframe, it would seem that Draper’s confidence in the unfolding reality around him of what the top digital currency could bring to the table is still sound. This makes his disclosed interest in another aspect of the digital currency sphere – his plan to participate in a token offering and his choice of Tezos as a particular startup to invest in considering it’s a formation of a “husband and wife” team – a point to note.

With its family makeup, the success of the startup’s ICO will be a sheer example of the opportunities the crypto economy could offer the smallest unit of a society – after all, there are businesses owned and run by couples or a family. It would also show that the potential for Bitcoin, as a growing digital currency in various households, is huge in this kind of a business setup. Hence, Draper’s support for the adaptation of the cryptocurrency concept into the family-based business world could be precedential.

"The best thing I can do is lead by example," Draper said in his interview.

"Over time, I actually feel that some of these tokens are going to improve the world and I want to make sure those tokens get promoted as well. I think Tezos is one of those tokens."

Unlike most traditional venture capital firms which are prohibited by agreements with investors from deploying cash into such high-risk assets as digital currencies, Draper said his firm is doing this with Tezos because there is money for such non-traditional investments. In addition, they had anticipated “that certain things are going to happen and finance is going to be transformed."

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

 

Alan Zibluk Market Hive Founding Member

Australia Will Recognize Bitcoin as Money and Protect Bitcoin Businesses, No Taxes

Australia Will Recognize Bitcoin as Money and Protect Bitcoin Businesses, No Taxes

    

The Commonwealth Scientific and Industrial Research Organisation

UPD: The Commonwealth Scientific and Industrial Research Organisation (CSIRO), the federal government agency for scientific research in Australia, stated that Blockchain technology will have a profound impact on the Australian economy. Bitcoin will be treated as money in Australia by July 1, 2017, and will be exempt from goods and services tax (GST). Bitcoin traders and investors will not be taxed for purchasing and selling Bitcoin through regulated exchanges and trading platforms. Over the past two years, the Australian Bitcoin exchange market significantly fell behind growing markets such as South Korea, Japan and South Korea, that control more than half of the global Bitcoin exchange market share.

Two majors factors which drove startups, exchanges and businesses dealing with Bitcoin and other digital currencies in Australia away from the country where the termination of banking services by leading Australian banks due to their anti-competitive nature and the double taxation of Bitcoin trading by the Australian government. Starting July 1 however, double taxation and trading and goods and services taxation on Bitcoin will be exempted. In its 2017 to 2018 budget for “Backing innovation and FinTech,”

The Australian government wrote:

“The Government will make it easier for new innovative digital currency businesses to operate in Australia. From 1 July 2017, purchases of digital currency will no longer be subject to the GST, allowing digital currencies to be treated just like money for GST purposes. Currently, consumers who use digital currencies can effectively bear GST twice: once on the purchase of the digital currency and once again on its use in exchange for other goods and services subject to the GST.”

The government will also protect Bitcoin businesses and exchanges

More importantly, the Australian government’s new vision to spur the growth of fintech and the digital currency market would most likely prevent local banks and financial institutions for unfairly denying banking services to Bitcoin businesses and exchanges. If the above mentioned issues can be resolved by July 1, the Australian Bitcoin market could potentially experience a rapid growth in terms of user base and trading volumes.

The document further read:

“Innovation will drive productivity growth in Australia. That is why the Government’s $1.1 bln National Innovation and Science Agenda (NISA) is designed to enable Australia to take full advantage of new economic opportunities. The Government is committed to establishing Australia as a leading global financial technology (fintech) hub and is announcing a new package that aims to position our local fintech industry as a world leader.”

At the Blockchain NZ conference held in Auckland, New Zealand earlier this week, Bitcoin and security expert Andreas Antonopoulos emphasized the Australian government’s uninvolvement in its local Bitcoin market and the impact of such actions on Bitcoin businesses and exchanges. More to that, Antonopoulos criticized the local government’s taxation policy on Bitcoin, which essentially drove away businesses and users from Australia to other countries.

“Governments can choose to either do nothing – which is okay, make things worse for cryptocurrency trading – like what Australia did by imposing sales taxes on all cryptocurrency transactions, or they can make things easier for companies by reining in the banks and encouraging companies by creating a level playing field,” Antonopoulos said. With Australia’s new policy, the Bitcoin ecosystem in the country could change drastically. Banks will start offering services to Bitcoin exchanges and traders will not be taxed with GST upon the purchase of Bitcoin.

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member

Japanese Exchanges Say Volumes are Real Pushing Bitcoin Price Up

Japanese Exchanges Say Volumes are Real Pushing Bitcoin Price Up

    

Over the past few months,

the Japanese Bitcoin exchange market led an upward momentum for the global Bitcoin exchange market, continuously pushing Bitcoin price to new highs. In a period of 30 days, Bitcoin price increased from $1,200 to $1,760, recording a 32 percent monthly increase in value. Cointelegraph particularly provided extensive coverage of the Japanese exchange market’s overwhelming performance and influence over the global exchange. The demand toward Bitcoin in Japan significantly increased following the legalization of Bitcoin and the acceptance of Bitcoin payments by the country’s single most influential electronics retailer Bic Camera. Also, some of the largest multi-billion dollar corporations have announced the launch of their independent Bitcoin and digital currency exchanges.

Absence of fees raises concerns

One criticism over Bitcoin’s recent price surge has been the absence of fees in the Japanese Bitcoin exchange market. Some analysts suspected that the Japanese exchange market’s decision to exclude fees could have a similar effect the Chinese Bitcoin exchange had on the global exchange market. In an interview, Japan’s two largest Bitcoin exchanges QUOINE and BitFlyer clarified that the Japanese Bitcoin exchange market does in fact have fees in place. Yuzo Kano, the CEO of BitFlyer, the world’s largest Bitcoin exchange which controls over 67 percent of the Japanese Bitcoin exchange market share

stated:

“We charge trading fees for BTC and ‘swap point’ for FX. So it’s a different situation from China before this January. We are seeing funds inflowing not only to BTC but also all crypto markets.”

Mike Kayamori, CEO of QUOINE, which also controls around 10 percent of the Japanese Bitcoin exchange market share further emphasized that fees are charged for all traders other than spot trading of BTC/JPY. Thus, the claims of analysts that there currently is instability in Bitcoin price due to the low fees or absence of fees on Japanese Bitcoin exchange market are false.

Kayamori says:

“At QUOINE, we are charging fees on all trades other than spot trading of BTC/JPY. Every other currency pair, as well as margin trading, there is a fee. And our spreads are quite large, hence our volume is actually lower in April/May than it was March.”

Bitcoin as an alternative investment

Jon Southurst, a journalist based in Tokyo, noted that high profile and institutional investors along with casual traders are seeking out for alternative investments such as Bitcoin due to the government’s quantitative easing practice. On April 24, Cointelegraph reported that Bitcoin price could surge as the Japanese government moved on to print massive amounts of cash. At the time, Holger Zschaepitz, the senior editor of the financial desk and market maniac at

Welt, stated:

“For such reasons, it can be concluded that the current surge in Bitcoin price and the rising demand toward Bitcoin in Japan are well supported and justified.”

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member

Clock Ticking for Altcoins as Bitcoin Breaks $1.3 bln 24h Trade Volume

Clock Ticking for Altcoins as Bitcoin Breaks $1.3 bln 24h Trade Volume

    

As the 24-hour transaction volume of the top digital currency Bitcoin

reached a historical high of $1.3 bln this week, the days of altcoins that solve no substantial problem may soon be over – or tested to a point of failure. The rising Bitcoin price which seldom reflects negatively on most alternative currencies is going to tell on their success. For those who have noticed, the more Bitcoin rises, the lowermost altcoins go – even the super altcoins. This could be as a result of the established fact that one has to buy Bitcoin to get into altcoins and vice versa to opt out. Or it could be as a result of a reduced confidence in what some – if not most – of these altcoins have to offer. There are also words of some being scams and others being clones of another or serving the same purpose with another.

Time for altcoins show what they are worth

Whatever is the case of every altcoin, what they really stand for would be tested in due course unless the rise of Bitcoin gets stalled. Their existence could be affected negatively unless they evolve to be a true representation of their initial ideas and market more to show off their achievements. New ideas are popping up every day and some would definitely become obsolete. The thought that the market decides really needs to be given consideration now especially as there is a growing notion that an altcoin bubble is in the making and it could pop at some point. Bitcoin’s rise is setting a standard that altcoins need to rise up to so as to wax stronger as well.

Bitcoin’s superiority

The reality of each and every passing year that Bitcoin has survived without being crushed to the ground- some investors report huge returns on their investments along the way- is sinking into the minds of more people. The confidence level in the currency has risen and new users are coming into the cryptocurrency world. It’s truly decentralized nature also makes its extremely difficult for its protocol to be changed by anyone or some developers unlike it’s the case with some altcoins – a good side to the SegWit/scalability standoff. Now aiming for the $2,000 price tag, the Bitcoin scarcity factor seems to be kicking in and pushing for demands that increase its value – remember last year’s block reward halving. It throws a greater challenge to altcoins and their need to brace up for what could be coming.

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member

Japan to Roll Out Fixed Deposit Interest for Bitcoin

Japan to Roll Out Fixed Deposit Interest for Bitcoin

    

From one first to the next,

Japan will soon offer Bitcoin users fixed term deposits with interest. The Financial Services Agency has yet to push for regulation as it watches from the sidelines of what could seriously challenge the traditional banks fixed term deposits. Asian Nikkei reports that digital currency users and traders will soon be able to earn interest from the exchange. This fixed deposit interest accruing account is the first of its kind being made available in Japan.

Four fixed deposit options

Coincheck, founded by Koichiro Wada and Yusuke Otsuka has operated as an exchange since 2014 exchanging up to $160 mln worth of transactions per month. Its track record helps build credibility for clients interested in the interest accruing accounts that will be rolled out. The company will roll out four fixed deposit options. A 14-day option with a one percent annual interest accrual, 30-day option with a two percent annual accrual and a 90-day option with three annual percent interest. The longest time deposit and highest interest accrual will be for a 12 month fixed deposit netting five percent interest gain. This can prove a popular option as traditional banks in Japan moved their interest rates to 0.00 percent earlier this year.

Impact on demand for Bitcoin

Japan’s Financial Services Agency declared that the deposits are exempt from banking regulations as Bitcoin is not yet legal tender. There is speculation that they might change their stance on regulation if Bitcoin becomes a widespread method of payment. With multiple parties applying for exchange licenses to operate in Japan, it is likely that competing exchanges will offer the same value-added benefit to their customers. The scaling adoption of Bitcoin as a means of payment in physical stores drove up the price of the currency to record highs. If digital currency deposits succeed as fixed deposit accounts, there is no doubt that the demand will rise even further.

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member

Force Behind Ethereum Classic Price Wave: Community

Force Behind Ethereum Classic
Price Wave: Community

    

For over a month, Ethereum Classic price has surged

impressively to the admiration of community members who care to observe. The fallout of Ether rose from $1 to $7 and has now sunk into the $6 zone. It is overwhelming to notice ETC competing with fast-growing Dash over a position on CoinMarketCap. All indications point to a community that did not regret parting ways with its elder brother, Ethereum.

ETC's newfound strength

Cointelegraph decided to find out from the ETC community the secret behind the unprecedented rapid flourish it is experiencing. Carlo Vicari, a team member of the community, believes in their platform and

The community behind it:

"Our community is growing beyond compare, and we are euphoric with the enthusiasm from new community members as well."

When asked if ETC had reached its potential, he had this to say: "I don't think ETC has realized its full potential yet at all. I'm triumphal with how far the project has come but I'd say it's more like ETC is finding its footing with the enthusiasm from new community members as well as a stable foundation to jump off, not necessarily full potential."

Community expectation

On the issue of what Ethereum community members, especially holders, should expect in the coming months, the spokesperson of ETC explained he is not much of a price speculator and avoids statements like that since they can be taken out of context. "I'll say that I'm proud of the community and really excited about the future," Vicari says. He believes Blockchain technology is going to change the world in profound ways but the world is only just beginning to comprehend. Based on that, he thinks ETC will prove itself to be a major part of the Blockchain revolution, which has barely even started.

Pump and dump

One frequent speculation in this space is whenever an altcoin surges, there are accusations of pump and dump. This is so common it becomes difficult for some people to determine real growth from the deceptive ones. But Vicari says everyone who is part of the ETC community knows ETC is not a "pump and dump" altcoin. Furthermore, every project (even Bitcoin) is called a "pump and dump" or a "Ponzi" so his outfit really doesn't pay much attention to people throwing stones.

ETC vs. Dash

Again, Vicari, who also doubles as the community manager for IOHK, will not comment on who will win in the ongoing battle between ETC and Dash to take over the number six spot on CoinMarketCap. "You'll need to ask one of the traders about that," he responded. "I try not to think in terms of price or market cap." Indeed, the eagle has landed and Ethereum Classic is on fire. Obviously the fire cannot be quenched at the moment, but as usual, time will tell.

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member

Bitcoin Advocate Charlie Shrem Joins Multi-Platform Wallet Jaxx as Business Development Director

Bitcoin Advocate Charlie Shrem Joins Multi-Platform Wallet Jaxx as Business Development Director

    

Charlie Shrem, a founding member of Bitcoin Foundation,

has been announced as the business development director for Jaxx, a multi-coin, multi-platform cryptocurrency wallet. The unexpected onboarding might influence more users to migrate to Jaxx. It seems Shrem is on a roll now and one good thing follows another as he gains more influence – shortly after backing a Dash debit card, he is now putting his energy into the wallet side of digital currencies. Decentral, the company behind Jaxx’s wallet, states that Shrem will lead the company’s efforts as a director of business and community development.

Shrem told Cointelegraph:

“Right now, Jaxx is a multi-token wallet that works across all platforms and you only need one backup phrase. My goal is to increase this to over 30 tokens we support and the ability to trade fully between them within the app. Doing this removes reliance on exchanges which are unsafe, as we've seen. My role is creating and managing partnerships.”

Jaxx’s CEO Anthony Di Iorio and Shrem are known to have been close friends for years, although the news is still somewhat of a surprise to many. “I’ve always been attracted to Decentral’s mission to build the universal Blockchain interface for the masses. Jaxx is helping to advance the entire ecosystem by providing users with a simple way to control their digital assets,” Shrem said regarding the functionality of Jaxx.

Multi-functional future

Jaxx has been steadily gaining support and interest from influential leaders such as Erik Voorhees and has integrated the ShapeShift exchange into the wallet, making it an easily accessible platform for digital currency holders dealing with multiple currencies while keeping their assets off an exchange and on their own software wallet as an added benefit.

On Jaxx’s functionality, Shrem states:

“I’m convinced this multi-platform multi-asset command center will do for Blockchain technology what the browser once did for the Internet.”

With the exponential growth seen in altcoins over the past year, multi-functional wallets are clearly the way forward. Although similar options like Exodus exist, users might put their trust into a key figure such as Shrem.

Meaning business

In April, Shrem appeared at BlockShow Europe, giving an exclusive for Cointelegraph, where he explained how the

altcoin/Bitcoin pairs work:

“People are going to Dash, Ether, Ripple, but you are not seeing money exit the crypto. If you are looking at the market capitalization of all crypto for the last five years, you’ll notice that it is constantly up. It is super positive, Bitcoin is a reserve currency, you don’t see much USD to Dash trading pair, you see Dash/BTC, you see Steem/BTC, Bitcoin is like the reserve currency of all of these altcoins.”

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member

Bitcoin Is Good Long Term Investment: Major Silicon Valley Startup CEO

Bitcoin Is Good Long Term Investment: Major Silicon Valley Startup CEO

    

Fintech startup focuses on processing global bank transfers

Michael Dunworth, the CEO of Wyre, a fintech startup which focuses on processing global bank transfers, recently stated that financial advisors must consider Bitcoin as an asset class.

As described by Bitcoin developer Andrew DeSantis,

“Bitcoin is a decentralized timestamp and messaging protocol that when implemented and stable results in a value storage system.”

Thus, depending on the usage, Bitcoin can be used as digital gold, settlement network and digital cash or currency.

Safe haven asset

In China and other countries, institutional investors and high profile traders utilize Bitcoin as a safe haven asset and wealth management product (WMP). In terms of economic uncertainty and currency curbs, investors refer to Bitcoin to protect their wealth and assets. Such use case of Bitcoin was also emphasized by early Facebook investor and Golden State Warriors NBA team owner Chamath Palihapitiya when he stated:

“Reiterating my belief about Bitcoin. It's the ultimate insurance policy against autocracy, currency curbs and other forms of value destruction.” Dunworth, who recently secured a $5.8 mln Series A funding round led by Amphora Capital for Wyre, expressed his optimism toward Bitcoin urging financial advisors to consider the abovementioned qualities of Bitcoin and categorize Bitcoin as an asset class. Most importantly, Bitcoin is one of the few currencies or assets that are completely and solely dependent on the market, while most of the assets in the public market are directly affected by the performance of reserve currencies and the global economy.

Volatility

At the netwealth group study tour, a four-day fintech program attended by Australia-based financial advisers with a combined Funds Under Administration (FUA) of $14 bln,

Dunworth stated:

“There's a huge amount of technological growth that is yet to happen, with a very wide impact internationally. The scope for opportunity is huge…if someone told you back in 1991 that you could invest in this thing called 'the Internet', you would do it knowing what we all know now about it. We are at that same [early] stage with Bitcoin.”

Dunworth reaffirmed that while Bitcoin’s short-term volatility rate remains high, it still makes an excellent long-term investment for a wide range of clients and investors. “A lot of people say that Bitcoin is very volatile. It is in the short term but if I were doing fund management for my client, I see it as a very good long-term investment,” noted Dunworth.

The volatility rate of Bitcoin is a measurement of growth which doesn’t and can’t accurately depict the value of Bitcoin. Bitcoin has a fixed cap of supply established at 21 million. As long as the demand is sustained or continues to increase, Bitcoin price will also maintain an upward trend. Although many experts in the past did mention that the high volatility rate of Bitcoin is a negative component as a digital currency and technologically, Bitcoin is still in the early phase of development. As time passes, the volatility rate of Bitcoin will decrease as scaling solutions are implemented and the network is optimized.

Chuck Reynolds
Contributor
Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member