Designing Your Own Lead Capture Pages
Designing and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.
To start learning how to build a lead capture page, you need to have the flowing.
An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor.
HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.
Web hosting is the next step. This is simply a place to up-load your lead capture page to on the Internet. Be aware that not all web-hosting services are equal. Make sure you know what you are getting before you buy. If the service does not offer a quality auto-responder (which we will discuss in a moment) avoid it. Cheap web hosting is not worth your time.
Lastly, you just need a little training so you can learn how to use the following items. This is the part that is hard, but certainly not impossible to find.
Unfortunately, there are many people selling lead capture pages that don’t want you to know how simple it is to design them. In a moment, I will offer a solution to that problem.
There are many companies where you can buy lead capture pages from on the Internet. There are a multitude of disadvantages involved with having a lead capture page built for you.
What are the disadvantages?
The page you buy is drastically overpriced. Most companies offering lead capture pages are charging between $50 – $200 for only one page.
Why would you want to spend such an absorbent amount on a lead capture page that you could learn how to design yourself in only an hour or two?
You cannot alter the lead capture page’s text or “Ad Copy”. So, you have no way to test what results would come from alterations to the page. Often, changing only a few words on your page will increase your information request rates radically.
You cannot create more than one page. So you can only find out what limited results you will have from the lead capture page you buy. It’s always to your advantage to have different pages to test against each other. Then you can see which designs and text work best to attract customers to your business. After all, who knows your business better than you do? So, who is best qualified to design your pages? The answer is you.
What are the advantages to designing your own lead capture pages?
You will save a lot. Let’s say that you only design 10 pages in your life. If you were to buy them at roughly $100 each, that’s $1,000. A steep price to pay.
When you become proficient at building your own lead capture pages, you can literally have one completed and up-loaded to your server in 30 minutes.
When you host you site, you can build as many pages as you want. Then you can test them to see which pages pull the most leads and even rotate site visitors to then. It’s like going to an arcade and beating the high score on a video game. The main difference is, you always win.
You can tie your “Information request box” to an auto-responder. An auto-responder is a sequential e-mail system that delivers messages to your prospects. This will allows you to follow up with your prospects indefinitely and radically increase your closing ratio. Most people don’t purchase at first glance, but many do when you keep their attention through time using an auto-responder.
You can personalize you lead capture pages with you own audio greetings. This often increases you response rates by 20 – 50%. When people actually hear your voice, it often makes them feel more comfortable giving you their contact information.
You can build a list! This is the most important thing anyone marketing on the Internet can have. Your list is your fortune. The people on your list are always potential customers for any offer you have.
Ida Mae Boyd
Alan Zibluk Market Hive Founding Member