Tag Archives: markethive

Blockchain – The Answer To An Inequitable Marketing Industry

Blockchain – The Answer To An Inequitable Marketing Industry

More and more people are looking for online solutions and opportunities as they realize this is where it’s at when it comes to either creating an income or advertising their business. It can be overwhelming and a real challenge when getting started and the utter extent and scale of the types of marketing available ranging from SEO, search engine marketing (SEM), social media, Inbound marketing, email marketing to native advertising, otherwise known as paid ads or sponsored posts. 
It has become a real jungle out there, and the growth in online marketing over the last five years has been substantial. The statistics of what is trending say; 

  • 61% of marketers believe growing SEO or organic presence is a high priority of inbound marketing. 
  • Businesses earn an average of $2 in revenue for every $1 they spend on Adwords. 
  • Businesses that show up on the first page of search results get 92% of consumer traffic. 
  • Google has a 92.78% search engine market share as of October 2019

 
Search Engine Optimization can be relatively cost-free, however, it produces lower-ranking results due to slow optimization. As more companies are vying to be in the first five of the first page in the search results, many of them are going to paid search options. With PPC (pay per click) there is an opportunity to get on the first page within a day as the strengths of paid search are its speed and expansiveness. The cost can reach into the thousands, especially if a professional firm is hired to manage it full time which arguably is the recommended way to go for optimized brand exposure.  
With more people opting for these services, there is more likely to be extreme risks involved. It’s opening the doors for more data breaches which are happening more often and with an increasing number of users’ records acquired by potentially dangerous and unscrupulous entities. Hackers are continuing to find new ways to access databases and the companies who manage these records display little confidence in their ability to protect first-party data. 

 
How Can Blockchain Help The Marketing Industry?

The online space, on the whole, is improving with the advent of Blockchain technology. Many industries are utilizing the blockchain to improve performance and align their objectives including marketing companies. Marketing strategies and entities like Google Ads, Facebook or any other ad companies for that matter are supposed to help businesses bring traffic and increase lead generation, however, a big issue is the black hat SEO practitioners have infiltrated the industry and have created ad frauds as a significant source of revenue. 

What’s The Difference Between White And Black Hat SEO?

White Hat and Black Hat SEO are both known elements of the SEO industry. These deliver services that are either the right side or the wrong side of what is considered to be ethical. White hat plays by the rules taking a slower, labor-intensive approach to boost search rankings. Black hat SEO companies often use shifty tactics to trick the search engines into providing higher rankings.

 


 

With blockchain technology comes transparency and immutability which eradicates ad fraud and the possibilities of fake click-through rates and bot-driven traffic. Synonymous with the reasons why we now have cryptocurrency, the important and vital advantage of blockchain is to bring transparency to the advertising world. The superiority of blockchain technology and the immutability or tamper-proof characteristic of the distributed ledger system will bring genuine players making an ecosystem of fairness and opportunity with the tools, counter black hat SEO techniques, and fake user eradication. Here are 4 attributes…

  

Market Transparency

The fact that Blockchain is an encrypted, decentralized database of distributed and interlaced nodes, it is suited and can be integrated into all forms of digital marketing. It can solve many issues that come with digital marketing, such as data privacy, security and content monetization. Companies cannot manipulate data so users can feel at ease as the Blockchain data is transparent. 
 

Consumers Regain Control Of Their Information

Marketing companies will no longer be able to extract customer’s information without their permission. It will be a case of earning their consent. There are some blockchain data companies now paying consumers for the use of their contact information and attention. Killi is one App that launched in May 2019 paying users for their data. Every transaction occurs through blockchain, which solves the compliance challenge inherent in regulation such as GDPR or California's Consumer Privacy Act with regards to securing data, the company says. Users, meanwhile, have a full record of who exactly has purchased their data. This gives the consumers full control of their information. 

Brandon Galindo, an account manager at eMarketer, says he downloaded the Killi app partly because of privacy concerns. "Right off the bat you're asked to insert your identity, phone number, allow persistent location and enable Advertising ID," he says regarding his experience in signing up. "Brands can reach out to you, but it is so much more transparent; I'm the one that is asking for this and I am the one who is allowing you to have my data."

 
Security Benefits And Data Protection

With meticulous data protection regulations like the GDPR, marketing companies can leverage blockchain technology to store huge volumes of client data securely. Furthermore, due to the regulatory agreement of the GDPR, it will require marketers to acquire consent which can also be managed on the blockchain. The integration of blockchain technology will change online marketing as it offers incomparable benefits for marketers in terms of performance, security, and transparency with enormous possibilities. End-users will have more control over what companies can send information to them and companies will more easily be held accountable for their actions and lack of transparency. 

 

The Marketing Intermediaries Eliminated

Without blockchain, if a company wants to offer banner advertisements on its website it has to do so through Google AdSense so that no unethical businesses will take over your ad space. This is where Google processes the transaction and charges a fee for its part in the deal. Companies won’t have the need to go through a third-party platform such as Google with the blockchain structure. That’s because blockchain users can be verified through their networks. People would know they’re getting what they’re paying for as opposed to potentially paying for clicks that aren’t genuine.

The other thing to consider is the rising percentage of zero-click searches on Google. That means Google is displaying the answers to many queries on the SERP so there is no need for a user to click on any displayed links, thereby reducing the traffic to other content or websites. Some have said, the rise in zero-click searches which was at 50.3% in June 2019, maybe another indicator of Google abusing its power as a huge portion of clicks are going to Google’s own sites. 

So basically, Google has gone from being everyone’s search engine to everyone’s competitor. If you’re a marketer that relies heavily on Google, there are still opportunities where you can pretty much bypass the search engines and grow your brand and presence outside of search.

 

Many marketers depend totally on SEO in their business so they need to be aware of the issues that may be causing the drops and lower-ranking, and what is now available to them, or they may well continue to lose traction. As more consumers become blockchain savvy and companies start to integrate it into their operations, it will change the digital marketing world as we know it. It will become less expensive achieving better results and the novice marketer and small business will be able to compete. 

Community Is Key

This is where a hybrid Market Network can take the reign and run with it. Markethive, with its new blockchain technology mixed with traditional Inbound Marketing, Commerce, Social Networking, and Digital Media, is not reliant on Google search engines or any other for that matter. SEO is a secondary consideration. It builds its own society and its traffic is contingent on the Markethive membership driving more traffic in, due to the nature of its platform, what it has to offer, the viral aspect and rewards system in place. Just one of the attractions is that Markethive is not dependent upon Google.

 

What Is Markethive? 

Markethive with its deep level linking dynamics is a multi-dimensional, social organizational integrated system. Integrating Vast Social networks reaches, internal social network connections, unlimited interconnected WordPress blogs, the vast API news sites like NBC, Wired Magazine, Bloomberg, Western journal, Mashable and 1000s of other news sites, that continue to expand due to the power of your own Markethive network and the collaboration of separate Markethive groups all working in union with each other. 

The ability to register and assign your many social networks into the Markethive matrix produces a reach literally into the billions. Markethive is an upcoming Market Media and Content Publisher offering Press Releases and Sponsored Articles at a negligible cost and with a reach well beyond existing social and market networks. After comparing 480 other news media sites with regards to their social reach and followers and Alexa ranking, Markethive sits within the top 5 with an Alexa ranking of 11,436 at the time of writing. This continues to drop daily as subscribers flock to join the Markethive network. 

Blockchain Technology and the cryptocurrency sphere have enabled businesses to align themselves with the users’ need and right to be in control of their data and how they use their time to monetize their efforts. Markethive, with their mandate being the rise of the entrepreneur and the fall of the tyrannies that plague society was created by a visionary who saw this coming and much needed to empower marketers, create equality and universal income to enrich society on every level. 

Visionary, Founder and CEO, Thomas Prendergast, says Markethive is…

 “Marketing that is so effective it’s like printing your own money.” 

 

 

Markethive has built a system on the Blockchain to empower the Entrepreneur, offering privacy, freedom of speech and importantly, autonomy.  With its valuable Inbound Marketing system, integrated within a Social media platform, loyalty and bounty programs, Banner Exchange & placement, with multiple Commerce portals, Storefronts, Blogging platform, and Digital Media Platforms offering Press Releases and Sponsored Articles. These tools and integrated platforms are either free to use or at a fraction of the cost of other companies.

All of this on a blockchain foundation, which above all the other benefits, allows Markethive to pay its members to engage on the platform. This includes free members as well as those who have upgraded to Entrepreneur 1.

Thanks to blockchain, the soon to be released Markethive wallet and cryptocurrency exchange will then allow Markethive members to either convert and withdraw their earnings or buy products and services offered by members within the Markethive ecosystem. 

 
Conclusion 

Markethive, 20 years in the making has had the forward-thinking and tenacity to integrate the latest technology to deliver a complete ecosystem for anybody aspiring to work online. With the precarious actions and monopolizing tactics we are now witnessing to what was a lucrative and fair system to gain traffic and exposure, it’s obvious we need to do things differently and bypass the monopolies. There are now genuine opportunities to make your mark online as well as reap rewards and prosper. 

What is being realized is the need for a community-driven ecosystem, with a collaborative mindset that offers a broad spectrum of services that cover all niches, and offers Universal Income for all. Anyone with a passion and looking for a presence online, and a fair and equitable opportunity to attain financial freedom and prosperity, be it commercial artists, writers, bloggers, vloggers, merchants, and entrepreneurs. In fact anyone from any background. Markethive is for the people and by the people. In essence, it gives the power back to the people.

 

 

ecosystem for entrepreneurs

 

 

Deb Williams 

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

 

Digital Marketing – Inbound Marketing Same But Different?

Digital Marketing – Inbound Marketing
Same… But Different? 

In the world of online marketing, we encounter a lot of jargon. Terms like inbound marketing, SEO, digital marketing, conversion, PPC, call-to-action, outbound, content marketing and so on. One that many find confusing is the difference between digital marketing and inbound marketing. 

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. But there is a difference, albeit you undoubtedly use some digital marketing tactics in your inbound marketing strategy. 

The term "digital marketing" doesn't differentiate between push and pull marketing tactics or what is referred to as ‘inbound' and ‘outbound' methods. Both still tend to fall under the umbrella of digital marketing.

 

Digital Marketing 

The term digital marketing is often defined as an across-the-board marketing tactic that’s done on a digital medium. Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising, website banners, and other channels with the aim to put a marketing message or advertisement directly in front of as many consumers as possible, regardless of whether it’s relevant or welcomed. There is a lot it can be used for, but the term really doesn’t indicate any sort of strategy. It’s more like a toolbox that has all the marketing tools you can utilize to be seen online, acquire more traffic and increase brand awareness. 

 

Inbound Marketing 

Unlike digital marketing, inbound marketing is a clear and prescribed marketing strategy that has definitive steps and best practices. Inbound marketing does use a lot of digital marketing channels, however, it’s a set methodology that works to attract qualified visitors and generate leads. It is a continuing, holistic strategy that embodies a set of specific steps. It’s more of a philosophy that puts customers first and the digital marketing tactics help you to achieve that philosophy. 

 
Brand awareness + Short term goals = Digital Marketing

If your goal is to get your brand out there and get just anyone to visit your website, then a few digital marketing approaches may help. Using digital marketing methods alone only works to solve short term goals like increasing traffic to your website. 

For example, you can run a Facebook Like campaign or place banner ads, but those techniques alone will only produce results that are limited to those actions. A Like campaign will almost surely get more likes and banner ads might get more people to your site but that’s about the extent of it. If you’re wanting to generate leads that convert to legitimate, qualified customers, an inbound marketing approach is a proven way to go.

 

Qualified leads + Long term goals = Inbound Marketing

An Inbound Marketing strategy uses each of the digital marketing tactics and incorporates them into a greater strategy creating results of each tactic. Effective inbound marketing strategies consist of creating useful and interesting content that appeals to qualified leads. Developing landing pages and calls-to-actions that capture the contact information of the people who have shown an interest in what you are offering and deploy email campaigns that are relevant to those specific contacts. 

Ultimately you’ll have created a full strategy that makes each of the digital marketing tactics work hand in hand to create a whole that’s greater than the sum of its parts. This performs long term to continue to deliver qualified leads and boost your conversion rates over time. 
  
Inbound marketing is like playing the long game. it leads to more solid, consistent results, adding value at every stage of your customers’ buying journey. 

Digital marketing is playing the short game, where you get immediate results, but very often they’re not worth as much in the long term. 

 

Content Creates Trust

Content is an important component of Inbound Marketing. Blogging or writing articles of helpful information discerning their needs and defining a solution even if they aren’t aware they have a problem or a need initially, is a great way to build trust. Informative content that anticipates the prospects’ questions and needs is the best practice to demonstrate that you genuinely care about the consumer. 

A study showed that 78% of purchasers want to build genuine bonds with companies offering customized material, which is content that has been created specifically for the customer that has purchased.  Another report demonstrated 53% of consumers were more willing to buy goods and services if they previously read an article about it on the internet.  Needless to say, this applies to all types of conversions in any industry.

Content Is The Best Approach To Millennials

The main consumer segment will very soon be the millennials which are people born from the 1980s to the early 2000s. One of the standout features of this generation is that they do not trust traditional advertising. They don’t even notice it. Traditional advertising fails to speak the language of generation Y, but blogs or articles do. 

 

But It’s Not Just The Younger Generations 

Many studies have been conducted involving thousands of men and women of all ages which demonstrated that most of them do not even closely trust advertisements alone.

70% of people made the decision to purchase on the advice of a friend or family member or because they saw the blog post about the company on the internet.

55% purchased after reading an article online. In fact, 70% of buyers prefer to learn about the company from articles, not from an advert. 

If we want to appeal to all customers of today, we need to produce engaging content and have it in front of our audience wherever they may be. Fundamentally, the real value of informational content is the fact that it is portable. In other words, being viewed on many different platforms creating an overall presence and exponentially increasing your reach. Creating quality content is a good investment and you will feel the effects of your investment for a long time to come.

New Era, New Attitudes, New Technology

We saw how the internet changed traditional offline marketing back in the 1990s. Now we will witness how Blockchain will transform the digital world in terms of marketing and advertising. The essential objectives of building trust and nurturing relationships will never change, but will Blockchain technology be able to clean up and enhance the industry?  

There are many ways that blockchain can assist marketers and consumers and improve a somewhat chaotic space. It can bring transparency and honesty to the marketing table that has been inundated with a huge amount of spam and bots. 

Greater transparency strengthens trust between brands and customers. One example is since Walmart and IBM collaboratively introduced blockchain, customer confidence increased.  Thanks to blockchain, Walmart’s supply chain became more transparent and customers were able to track the origin of the products.

Copyright Issues Solved With Blockchain

There is a solution to the copyright problem which gives more control tools to creators. Article 11 (link tax) and Article 13 legislation which is designed to stop users from uploading copyrighted content by forcing platforms to build massive filters or face huge lawsuits and fines, seems to be an archaic and inadequate solution and would impede online development and innovation. 

A more appropriate response is needed to protect not only artists and their creations, but also the platforms that enable mass content sharing. Platforms that have shaped the internet and have connected our world more inclusively and comprehensively.

Markethive with its blockchain in development and broader vision gives you your own domain for all your content, videos and images to originate from. When you join Markethive you receive (for free) a CPanel which is a control panel and WordPress system built into your assigned domain, a subdomain of hivesfeed.com. This way you control all your content, without the worry or hassles of government overreach and anti-freedom regulations designed to stifle the small entrepreneur. 

It is a marketers dream and a complete solution. Markethive has integrated the digital marketing tools along with an inbound marketing system and it’s built on the blockchain, giving you privacy, transparency, freedom of speech and the autonomy you need to overcome any obstacles experienced on the internet today and let’s not forget you get paid for using the system while marketing your business. 

Blockchain Gives You The Edge

The internet has become so noisy that it’s not that easy to attract attention. Furthermore, there are so many platforms and choices willing to assist you in your marketing efforts. You need an edge and Blockchain can give you that edge. Companies that have adopted the blockchain technology can offer cryptocurrency in the form of loyalty programs, micropayments, etc which levels the playing field bringing new ways to earn an income

 

Is Blockchain Harmful to Marketers? 

The only way blockchain can harm marketers is if they refuse to accept and learn about this new technology and become proficient at it. This is just the beginning. In the early 90s, no one even dreamed of search engines, social media, and smartphones. Today, blockchain takes us to new heights of self-sovereignty as the possibilities of Blockchain Technology and Cryptocurrency are almost endless.  

 

Conclusion

It is an exciting time in marketing, as marketers start to realize the benefits of blockchain technology. Above is an outline of just some of the ways it will transform the marketing industry. Additionally, there have been numerous studies asserting that blockchain technology is destined to disrupt the fundamental nature of the global economy, including major changes like:
How organizations are funded and managed, how companies create value and how businesses perform basic functions such as marketing, accounting, and incentivizing people. 

 

 

ecosystem for entrepreneurs

 

 

Deb Williams 

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

 

 

What Is A Market Network?

What Is A Market Network? 

Back in 2015, it was exhibited that the next 10 years would be all about Market Networks whereas the last decade was focused on Social Networks. There were a few companies mentioned that were deemed to be market networks and essentially had the key factors of a market network and what it is purported to be. However, since then we have gone next level with blockchain technology. But has any of those market networks actually adopted this new and beneficial technology?

 

So what exactly is a Market Network?

 A market network is a combination of a marketplace and a social network that includes SaaS which helps the individuals in the market network to work with customers and other service providers to build relationships rather than just quick transactions we experience on eBay or Amazon. 

Marketplaces are essentially about selling your product or service even though reviews of goods purchased by the customer are there to guide potential customers’ purchasing decisions. However, marketplaces are predominantly where buyers and sellers meet for one-off transactions. Typically, marketplaces are an accumulation of sellers. 

 

We all know what social networks are. Over the last 15 years, most of us have participated in Facebook or Linked to communicate with people and build relationships for whatever reason. However, commerce is not the core objective of social networks. 

 

SaaS (Software as a Service) are business applications, including email and collaboration, customer relationship management (CRM), billing/payroll processing, sales management, human resources management, financial management, database management, enterprise resourcing planning (ERP), content management, and document editing and management.

So what we had was two separate places for your online presence and commerce. A marketplace to sell stuff, and a social network to build relationships. The SaaS doesn’t exist on these platforms, that’s separate and an added expense for business owners and marketers.

But what if you provide a service that is more involved than a simple buy-sell transaction. On top of that, what if you need collaboration with other professionals in your industry to form a team to provide a complete service?

Well, that’s what market networks are all about. In the market network, you are a service provider, but also a person with a profile, with history, reviews, score, etc. You can team up with other people to provide a complex service to a customer and channel the workflow through a SaaS solution.

 

How Does Blockchain Fit Into The Market Network Model? 

To be successful in online branding and operating a business in the ever-expanding internet world, you must maintain your profile in many networks, social and market. It’s difficult to effortlessly scale your reputation from one network to a different one. They are pretty much isolated from each other and they can’t communicate with each other, nor do they really want to because they generally belong to someone. And it so happens that “someone” is never the community that brings value to the platform.  It’s not easy for a centralized market network to diversify among service providing platforms and it takes a lot of effort to build and maintain individual profiles that you can only use in an isolated network. 

What if your online identity always belonged to you, not a service or platform? And also, the reputation of your branding was maintained by the network and that network also belonged to you? In other words, a decentralized reputation that would enable you to plug into any other centralized network. You see, when your reputation is decentralized, the entire digital space becomes your network. 

Blockchain is the ultimate framework or infra-structure tool that gives individuals true ownership of their digital selfhood and reputation. It creates self-sovereignty.  

 

Decentralization In The Marketplace

Decentralization has many features that are beneficial for industries and users around the world. Reduced fees, increased efficiencies, removal of biased agendas and tiers of corruption and greed.

There have been companies like Airbnb and Uber that introduced a new era allowing people to rent out and monetize items. Or eBay and Etsy allowed people to sell products online and Upwork and Fiverr helped freelancers to sell their services. At this stage, these companies are all centralized and very linear with no collaboration between them.

Enter Blockchain.

A decentralized marketplace allows for true peer-to-peer transactions without centralized authorities taking their fees. This is made possible through blockchain technology and smart contracts. We no longer need the trusted third party verifying sellers and ensuring payments. 

 

Decentralization In Social Media

The traditional social media platforms are losing their edge, and their users have taken a massive beating. While some have given up on their social media world completely because it’s affecting their psychological well-being, some have become very disappointed with the fact that the benefit of their work was being passed onto the site more than them or their hard work has been deleted by centralized authorities due to hidden agendas. 

If this wasn’t enough, user data, which is meant to be confidential, is being made available in the open market, with governments, advertising companies and more having access to it. This has made users apprehensive about sharing personal details of their lives.

 

Enter Blockchain

Blockchain is going to transform the user experience in social media networking. These are important factors like the users’ information is encrypted on the blockchain network, so the privacy of data is maintained. Also, a platform can offer monetary compensation and loyalty programs for any and all activity performed by the user. Imagine producing viral content on the platform and getting paid for it? This does not happen on traditional social media, fast becoming a product of drama, agendas, and antiquity.  

There are upcoming platforms that are classed as social media on the blockchain whereby you can monetize your blogs, some even have a messaging app integrated, but it stops there. Imagine a complete Market Network as described above that is decentralized, pluggable, and portable which are key components and that have the capabilities to have your marketing, blogging, Storefronts, in fact, all your branding goes viral across all platforms in the internet space?

Enter Markethive – Embracing Blockchain Technology 

Markethive is a social marketplace, digital media platform for entrepreneurs that have the combined power of Facebook/LinkedIn, Marketo/Hubspot and Amazon/eBay along with Crypto News Sites like Cointelegraph/Bitcoin.com. Delivering a dynamic social network, integrated with Inbound Marketing (SAAS), numerous commerce platforms, storefronts coupled with augmented reality, and multiple traffic portals, built on the blockchain.

Does It Pay?

Markethive is a next-generation Market Network and the first to adopt blockchain technology that has positioned itself as a complete ecosystem for Entrepreneurs. Using the latest technology, it provides prosperous solutions for all business owners, marketers who require an online presence. Including Markethive’s own Coin (MHV) and Crypto Exchange for ease of liquidity as well as purchasing products and services within the Markethive ecosystem.

Creating a “Universal Income” for entrepreneurs, Markethive is delivering an infinity airdrop incentive to new subscribers, Bounty, and Loyalty programs and has set up the entire system with faucet like or micropayment rewards for using the system, including “Tips” instead of “Likes” This means the whole system is monetized for the benefit of all users. The income potential is huge and the MHV Coin ensures that all users will earn money for everything they do in Markethive.

 

So What Do You Get?

Markethive's functionalities include SEO features, Analytics, Customer Management System, Traffic Portals, Capture Page and Lead Creation, Profile Page, Resume, E-commerce portals, Video Conferencing, Blogging Platform, Messaging, Press Release, and Sponsored Article distribution, Banner Program and much more. Also included are significant training tutorials and weekly live support meetings, with a step by step automated tutorial system in the works.

Inbound Marketing is a key component of Markethive’s embodiment. Markethive plugs into all Social Media, simplifying your marketing efforts, with automated email campaigns allowing for lead flow into your designated business. Markethive incorporates collaboration building relationships within the community. 

Did I mention that the inbound marketing component is free to use while being rewarded with MHV? The only thing that is more rewarding beyond your wildest dreams is the loyalty program which enables you to profit from all facets of the Markethive system including receiving dividends from the company’s net profits. It basically means you as part of the Markethive community own a piece of Markethive, unlike the centralized companies with their venture capitalists and shareholders.

Conclusion

The potential of what the blockchain offers is extremely exciting. And although we are seeing some companies integrating the blockchain as they see what it can do for them and the world holistically, large scale adoption may still take some time. However, the unconventionality of this next-level technology shouldn’t deter marketers, business owners, entrepreneurs, in fact, anyone with a social or marketplace profile from embracing this new protocol given that it offers people many advantages in the form of transparency, security, anonymity, and performance with the added benefit of self-sovereignty. 

In the next article, we will explore Inbound Marketing and blockchain. Stay tuned… 

 

ecosystem for entrepreneurs

 

 

Deb Williams 

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

 

 

 

What Companies Have Already Adopted Blockchain Technology?

What Companies Have Already Adopted Blockchain Technology? 

Over the last two years, we’ve seen a growing amount of interest and even hype towards cryptocurrencies and a new world economy. It seems that hype is now subsiding and giving way to more of a natural, organic growth of Blockchain Technology. Banking is only the beginning and now society can benefit from Blockchain Technology in many other industries. This will transform the way companies do business so ultimately the use cases for a transparent, immutable ledger of transaction data are virtually endless. 

Since the blockchain is a decentralized entity, it requires no centralized supervision which makes it resistant to fraud. From logistics to real estate, digital ID management, social media and now the next-generation market network, corporations around the world are making overwhelming advances in the adoption of Blockchain Technology. Here a just a few companies that already have integrated the blockchain into their operations.

FedEx

FedEx is one of the world’s biggest logistics management companies and handles billions of dollars worth of cargo every year. FedEx has now become the first big shipping giant to incorporate Blockchain technology into their supply chain management. They are using Blockchains to track high-value cargo and are extending the functionality to almost all their shipments. In addition to that, they are also helping to develop the Blockchain-based industry standards for supply chain logistics establishing themselves as pioneers in this field.

FedEx together with two other major international delivery services firms DHL Express and UPS is a member of the Blockchain in Transport Alliance. In September of 2018, the firm joined Hyperledger, an open-source project established to improve cross-industry blockchain technologies. The collaboration will purportedly enable the company to build blockchain-based industry-grade applications, platforms and hardware systems.

Microsoft

The tech giant Microsoft has embraced Blockchain Technology since its inception. Microsoft had started accepting Bitcoin payments on its website in 2014 when almost no one had even heard of cryptocurrencies. Microsoft has also secured 40 patents related to the use of Blockchains as payment gateways and for secure storage. 

Bill Gates and several of his nonprofit organizations have looked at Blockchains to try to improve their structure. Microsoft is also letting businesses and developers deploy their own Blockchain using Stratis in Microsoft Azure. Microsoft Azure is a cloud computing service created by Microsoft for building, testing, deploying, and managing applications Microsoft-managed data centers.

Burger King – Russia

In 2017, fast-food giant Burger King launched its own cryptocurrency token in Russia, called WhopperCoin on the Waves platform. Named after the brand’s flagship burger, WhopperCoin is Burger Kings’s attempt at using Blockchain to power their rewards program. What’s unique about this approach is that unlike traditional rewards programs, WhopperCoin tokens can be stored online, traded or even transferred to other people using the Waves platform. Customers would receive a WhopperCoin for every Rouble they spend at Burger King and correspondingly a Whopper could be bought for 1700 WhopperCoin. 

Notably, Starbucks is working with Microsoft to develop a blockchain-based supply chain tracking system and mobile app that will allow customers to track the supply chain journey of the beans they buy and the coffee they drink. … Last year, Starbucks worked with more than 380,000 coffee farms to ensure ethical sourcing.

KIK Messenger

KIK is one of the biggest online chat platforms with over 300 million active users. KIK concluded its ICO in 2017 and had recently integrated the Kin cryptocurrency in their platform which can be used to make payments to other users of the platform. Although they have been through some trials and tribulations, they are moving forward with thanks to the Medialab acquisition. The main attraction of Kik that sets it apart from other messaging apps is its anonymity.

The Kin Foundation announced it is able to offer zero-fee transactions by using its unique network. KIN is the cryptocurrency and although blockchains are often developed by a community, some are built by companies, which can afford to cover transaction costs. Kik has managed to eliminate transaction fees in the way.  

 

IBM

IBM is shaping up to be one of the giants in the cryptocurrency space by providing the backbone of Blockchain-related services to businesses. Using the Hyperledger Blockchain creator tool, they can help the organizations to create their own distributed ledger and smart contract systems. They have already partnered with some businesses that deal with logistics to increase efficiency and lower costs for them. 

The partners include logistics giants like Walmart and banks like the Bank of Montreal (BMO), CaixaBank, Commerzbank, Erste Group, and the United Bank of Switzerland (UBS). With food logistics as in the case of Walmart, the goal is to make the supply chain more secure so that contamination can be reduced. While the banks have come to develop a Blockchain trade finance platform called Batavia.

 

Walmart

Walmart and nine other food companies have partnered with IBM to create a Blockchain for tracking food globally through its supply chain. Real-time data will be captured at every point, on every single food product. The Food Trust Blockchain, which includes Nestlé SA, Dole Food Co., Unilever, and several others. 

These companies have been collaborating with IBM on the initiative since 2016 and began conducting trials of the product in August of last year. Their goal is to improve the companies’ ability to identify issues involved with food recalls, such as tracing outbreaks more quickly to limit customer risk. Walmart appears to have joined the initiative after the outbreak of salmonella in the supply chain last year.

Overstock.com

Overstock has been one of the biggest advocates of Blockchain Technology from the beginning and lets users purchase all the items on their website using Bitcoin. The company sells home decor, furniture, bedding, and many other goods that are closeout merchandise. 

Patrick M. Byrne, the founder of the company, is a staunch supporter of cryptocurrencies and has been outspoken about his commitment to decentralized currency. Byrne has made it quite clear that he wants to run a blockchain business, not a retailer. The company has made some moves into blockchain over the past few years. 

It launched the Medici Ventures investing firm to focus on blockchain technology, a public digital ledger of transactions, and has also developed its own tZero security tokens for e-commerce and trading. Since then, Byrne has stepped down as CEO of Overstock and president of Medici Ventures Jonathon Johnson has taken over. Johnson has been very instrumental in getting the company heavily invested in the blockchain business. 

Huawei Technologies

Huawei has rolled out its global blockchain which is a Cloud Blockchain where enterprises can develop, deploy and manage blockchain applications. Being one of the top manufacturers of mobile phones, they also want to use the Blockchain to create a better user experience and systemize the mobile industry further to reduce fraud and trickery. 

Huawei claimed in a recent press release that, “Blockchain Technology offers mobile carriers superb opportunities to support the transformation of business models through new network layers, which can revolutionize how data integrity is verified and value and rights are transmitted and tracked over the infrastructure to subscribers.”

Social Media And Blockchain

As the blockchain market evolves there is an increased interest from the social media giant, Facebook. Not sure how simple it will be to integrate a genuine blockchain, given they have 2 billion+ users which would mean scalability on a massive level. There’s also the key issue of the way it monetizes the personal data of its users. That actually threatens the privacy and user sovereignty that is crucial for blockchain. Twitter has also expressed an interest in the blockchain. 

In a distributed ecosystem, built on a  blockchain, the power lies with the people. In other words, there cannot be one singular entity with controlling powers over the rest of the network. This, among other things, protects against corruption and manipulation from the centralized entity. It also restores power to the community as a whole.

People are looking to migrate to better solutions for the sake of privacy and security alone. So while Facebook is looking for a way to implement blockchain into its network, others have already integrated blockchain technology at conception, making it a whole lot easier.

 

Blockchain Alternatives

Currently, so-called Social Media platforms on the blockchain are mainly blogging platforms, like Steemit and Yours.org. Steemit pays its users to contribute by writing or curating content. In the case of Yours.org, the community pays to view the articles that are posted by the writer. This can range from $0.10 to a few dollars depending on how much the writer believes the readers will be willing to pay to view it. 

Both Yours and Steemit have an upvoting system that also pays. You can earn Bitcoin SV with Yours.org if you create value, and Steemit pays in their three native digital currencies: SteemPower, Steem Dollars, and Steem, which can then be converted into BTC or other cryptos on 3rd party exchanges. 

Minds.com is an open-source platform for content with encrypted messaging facilities built on the blockchain and has a growing user base that allows anyone to speak their mind and boost their content using its tokens. A free open internet is their goal and they are prepared to take all steps necessary to protect the users' rights.

 

Market Network and Social Media Combined

Markethive is a decentralized Market Network integrated with a social media interface with collaboration being a fundamental characteristic. Built on the blockchain with its own coin (MHV) is setting the pace of a new era in how we communicate and do business online. 

State-of-the-art integrated inbound marketing platform, social network, blogging platform, eCommerce business services, ewallet, coin exchange, mining datacenter, faucet lead portals, Loyalty & Bounty programs and News Media & Content Publisher for success in the crypto-preneurial and entrepreneurial markets.
Markethive pays you MHV coin in the form of micropayments for every activity you execute on the platform. It’s not limited to creative blogging. You can tip members instead of likes which in turn earns more coin. At the moment you also receive 500 coins for just signing up as a free member. There are many more incentives to be part of this growing network including the Loyalty Program which will pay you dividends from the company’s net profits as Markethive continues to establish itself. Markethive is the first social/market network on the blockchain.

Markethive’s mission and objective are to pioneer “Universal Income” worldwide. To empower the novice through to the seasoned entrepreneur.  

 

 

Social Networks Were The Last 10 Years. Market Networks Will Be The Next 10.

First, we had communication networks, like telephones and email. Then we had social networks, like Facebook and LinkedIn. Although it has been said Facebook has become a surveillance network masquerading as a social network.
It’s just a matter of time until nearly all independent professionals and their clients will conduct business through collaborative Market Networks and have a massive positive impact on how millions of people work and live, and how hundreds of millions of people buy and sell better services. Also be able to impart any and all information through blog casting without fear of being banned or spied upon, along with creating relationships of value and integrity.

 

Conclusion

Investments in blockchain startups are one of the indicators of the rise in the growth of the blockchain market.  2017 showed the potential for blockchain growth with a little over $1 billion in cryptocurrency investments. In 2018, there was a further increase in blockchain and cryptocurrency investments. This resulted in a cool $3.9 billion through venture ca[ital investments. 

2017 has been described as the year of blockchain tourism, while 2018 was all about experimenting and testing blockchain technology. The time has come now for more companies to utilize it. As illustrated in this article we see many different industries adopting blockchain technology and because blockchain has numerous uses we will see a lot more companies integrating and using this technology to solve real-world issues. 

 

ecosystem for entrepreneurs

 

Deb Williams 

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

 

 

 

BLOCKCHAIN – Knowledge Is Power Wisdom Is Power With A Purpose

BLOCKCHAIN – Knowledge Is Power. Wisdom Is Power With A Purpose


“Quote” accredited to Solitaire Parke

Blockchain is defined as one of the most significant technological advances in modern history, potentially on a par with the internet, which has led to it being dubbed “The Internet 3.0”. Despite the incredible potential of blockchain to reshape the world as we know it, there is still little understanding of what it is, what it does and why it is so revolutionary. 

The Real Origin Of Blockchain

Blockchain was first conceptualized by Stuart Haber and W. Scott Stornetta back in 1991, although they didn’t call it blockchain. They wrote a series of papers and patents. One, in particular, was How To Timestamp a Digital Document, published in 1991, which involved a cryptographically secured chain of blocks. This is what many consider to be the first incarnation of blockchain technology. Basically, they set out to create an immutable ledger. 


Stuart Haber and W.Scott Stornetta

As Stornetta stated in an interview,
“It’s unfortunate that so few people actually read all the papers and patents, because there are a few ideas that can be mined from there that some have since reinvented because they never read the papers.” 

Nevertheless, Stornetta is humbled by the fact that his 1991 paper about Timestamping ended up inspiring the whole blockchain movement. Interestingly, even after the “blockchain” work they did, the connection between it and money was overlooked. It was not until Satoshi released the Bitcoin whitepaper in 2008 that the connection became a reality and a peer to peer monetary system was created. 

There were references made to Haber and Stornetta in Satoshi’s whitepaper, 3 in fact…

Blockchain 101

Blockchain technology is not a company or an app, but an entirely new way of documenting data on the internet. The technology can be used for social networks, messengers, games, exchanges, storage platforms, voting systems, prediction markets, online shops and much more. This can be seen as a new internet, which is why some have labeled it “The Internet 3.0”

The information recorded on a blockchain can assume any form, whether it be signifying a transfer of money, ownership, a transaction, someone’s identity, an agreement between two parties, even how much electricity a lightbulb has used. However, to do so would require a confirmation from several devices namely computers on the network. 

Once an agreement also acknowledged as a consensus is reached between these devices to store any data on a blockchain, it is unquestionably there. It cannot be disputed, removed or altered without the knowledge and permission of those that made that record as well as the wider community. 

Why Is It Called A Blockchain?

Blockchain owes its name to how it works and the manner in which it stores data, namely that the information is packaged into blocks, which link to form a chain with other blocks of similar information.

It is this act of linking blocks into a chain that makes the information stored on a blockchain so trustworthy. Once the data is recorded in a block it cannot be altered without having to change every block that came after it, making it impossible to do so without it being seen by the other participants on the network.

Distributed ledgers have 4 key attributes:

  1. Recorded: stored information is timestamped.
  2. Immutable: Nothing that is recorded can be changed.
  3. Transparent: anyone can see the ledger of transactions
  4. Decentralized: the ledger exists on multiple computers, often referred to as nodes.

Essentially, each block contains the data it is recording. For example, a transaction like 1 MHV coin being sent from Tom to Jerry, as well as timestamps of when that information was recorded. It will also include a digital signature linked to the account that made the recording and a unique identifying link, in the form of a hash (think of it as a digital fingerprint), to the previous block in the chain. It is this link that makes it impossible for any of the information to be altered or for a block to be inserted between two existing blocks. In order to do so, all the following blocks would need to be edited too.

As a result, each block strengthens the previous block and the security of the entire blockchain because it means more blocks would need to be changed to tamper with any information. When combined, all of these create unquestionable storage of information, one that cannot be disputed or declared to be untrue.  It is important to note to be absolutely sure where you are sending money. On a blockchain, once a transaction is sent it is sealed and cannot be reversed.

 

 

The Three Pillars Of Blockchain Technology

Let’s go into more depth about the three main properties of blockchain technology which are;

  • Decentralization
  • Transparency
  • Immutability

Pillar #1: Decentralization

For decades now we have been subject to and use a centralized entity that stored all our data and we would have to interact solely with this entity to transact or acquire whatever information we required. 

A perfect example of a centralized system is the banks. They store all your money, and the only way that you can pay someone is by going through the bank.

When you google search for something, you send a query to the server who then gets back at you with the relevant information. That is called a simple client-server.

We have used centralized systems for many years, thinking all is well, however, they have several vulnerabilities.

  • Firstly, because they are centralized, all the data is stored in one spot. This makes them easy target spots for potential hackers.
  • If the centralized system were to go through a software upgrade, it would halt the entire system.
  • What if the centralized entity somehow shuts down for whatever reason? That way nobody will be able to access the information that it possesses.
  • Worst case scenario, what if this entity gets corrupted and malicious? If that happens then all the data that is there will be compromised.

So, what happens if we just take this centralized entity away?

In a decentralized system, the information is not stored by one single entity. In fact, everyone in the network owns the information.

In a decentralized network, if you wanted to interact or send money to someone, then you can do so directly without going through a third party. That was the main ideology behind Bitcoin and also the ideology of Markethive Coin. You and only you alone are in charge of your money. You can send your money to anyone you want without having to go through a bank.

 

Pillar # 2: Transparency

One of the most interesting and misunderstood concepts in blockchain technology is “transparency.” Some people say that blockchain gives you privacy while some say that it is transparent. Sounds contradictory, doesn’t it?

The simple fact is a person’s identity is hidden via complex cryptography and represented only by their public address. So, if you were to look up a person’s transaction history, you will not see “Tom sent 1 MHV” instead you will see “1MF1bhsFLkBzzz9vpFYEmvwT2TbyCt7NZJ sent 1 MHV”. This makes the person’s real identity secure and private while still being able to see all transactions that were done via their public address – transparency. 

This image shows what the blocks and transaction details of each public address on Blockchain Explorer

 

 

This level of transparency has never existed before within a financial system. It adds that extra, and much needed, level of accountability which is required by some of these biggest institutions.

Speaking purely from the cryptocurrency perspective, if you know the public address of one of these big companies, you can simply pop it in a blockchain explorer and look at all the transactions that they have engaged in. This forces them to be honest, something that they have never had to deal with before.

That’s of course if these companies integrate the blockchain. You can see why something like this can be very helpful for the finance industry right?

Pillar # 3: Immutability

Immutability, in the context of the blockchain, means that once something has been entered into the blockchain, it cannot be tampered with. Imagine how valuable this will be for financial institutes!
Imagine how many embezzlement cases can be nipped in the bud if people know that they can’t “work the books” and fiddle around with company accounts.

The reason why the blockchain gets this property is that of the cryptographic hash function. In simple terms, hashing means taking an input string of any length and giving out an output of a fixed length. In the context of cryptocurrencies like bitcoin, the transactions are taken as input and run through a hashing algorithm (Bitcoin uses SHA-256) which gives an output of a fixed length.

Let’s see how the hashing process works. We are going to put in certain inputs. For this exercise, we are going to use the SHA-256 (Secure Hashing Algorithm 256).

As you can see in the above image, in the case of SHA-256, no matter how big or small your input is, the output will always have a fixed 256-bits length. This becomes critical when you are dealing with a huge amount of data and transactions. So basically, instead of remembering the input data which could be huge, you can just remember the hash and keep track.

These hash functions make it ideal for cryptography. There are certain properties that a cryptographic hash function needs to have in order to be considered secure, however, there is just one property that we’ll focus on today. It is called the “Avalanche Effect.”

What this means is even if you make a small change in your input, the changes that will be reflected in the hash will be huge. Notice the change in the hash in the image below? Just because one letter was changed from a capital letter in the input hash, to lower case, it drastically affected the output hash. 

The blockchain is a linked list that contains data and a hash pointer that points to its previous block, hence creating the chain. What is a hash pointer? A hash pointer is similar to a pointer, but instead of just containing the address of the previous block it also contains the hash of the data inside the previous block.

This one small tweak is what makes blockchains so amazingly reliable and trailblazing.

Imagine this for a second, a hacker attacks block 3 and tries to change the data. Because of the properties of hash functions, a slight change in data will change the hash drastically. This means that any slight changes made in block 3, will change the hash which is stored in block 2, now that in turn will change the data and the hash of block 2 which will result in changes in block 1 and so on and so forth. This will completely change the chain, which is impossible. This is exactly how blockchains attain immutability.

 

Conclusion

With any disruptive idea, like the Internet was back in the day, not every company will benefit or embrace this new technology immediately. Banks are clearly in the path of the disruption of the blockchain, the Big Data social network systems, the online auction, and shopping centers are as well. And companies that resist blockchain will be left behind in the Internet 3.0.
 
Forward-looking companies that convert to the blockchain to improve the privacy and security of their data and create an environment that is unfettered from political and nefarious agendas, will be the winners on top. 

Just about every company that migrates to the blockchain and new companies launch built upon the blockchain, will prosper, as long as they deliver and make their prime agenda to benefit their customers.

In the next article, we’ll see what companies have already adopted blockchain technology including Social Media and Market Networks and how it proves to benefit the user. 
 

References: Lisk, Blockgeeks

 

ecosystem for entrepreneurs

 

 

Deb Williams 

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

BLOCKCHAIN EVOLUTION – A Global Revolution

BLOCKCHAIN EVOLUTION – 
A Global Revolution

It should be clear by now that the blockchain and distributed ledger technology will play a very important role in our future, but it’s not. Blockchain adoption statistics show that half a percent (0.05%)  of the human population is currently using blockchain technology, or somewhere around 40 million people. According to an HSBC survey, 59% of consumers have never heard of blockchain and 80% of those that have heard of blockchain don’t understand it. 

According to even the most conservative estimates, this number is expected to quadruple in 5 years, and in 10 years, 80% of the population will be involved with the blockchain technology in some form. It’s just a matter of education on a simple level where the mainstream community can grasp the concept and understand that this technology stands for freedom, privacy and equality on every level in every country worldwide.

 

WHAT IS BLOCKCHAIN? How Would It Serve Us?? 

courtesy of Blockgeeks

Firstly, let’s take a historical look at how this all came about. Was it just a coincidence? Society has been indoctrinated for so long and tends to stay within the status quo or have become complacent putting up with the way things are. It’s time to educate ourselves and be ready for a major shift from the world as we know it. This will benefit our quality of life and the lives of every living soul on the planet. 

Do you know what fiat currency is? Many people do not or at least don’t understand what it means. Here is a short explanation of how it has become detrimental to the economic system we all rely on today;

 

What Is Fiat Money?

 Fiat money or paper money has been defined as any money declared by a government to be legal tender. State-issued money which is neither convertible by law to any other thing, nor fixed in value in terms of any objective standard. Intrinsically, it’s valueless money used as money because of government decree.

Throughout history, fiat currencies have had the order of rising and eventually collapsing, often due to devaluation. Initially, paper money gets introduced into an economy whereby it creates an economic boom. Over time, however, it gets overprinted, slowly building inflation and losing value.

Fiat money is a government-issued currency that isn't backed by a commodity such as gold. Essentially it gives governments' central banks greater control over the economy because they control how much currency is printed.

We all know that money is an entity that can be used in exchange for goods and services and then, of course, there is another system to keep track of its ownership and transactions?—?who owns what, who has what, and who owes how much to whom. 

Historically, it has been widely accepted we need a third-party trusted entity to keep track of money, to keep those transactions and deal with the conflicts, if applicable. But that trusted party being central banks and the Government comes with a cost in terms of efficiencies, the potential for corruption, extra fees and so forth.

The GFC Of 2008 – A Prime Example

In simple terms, let’s go back and see the money flow in a specific scenario in the USA during 2008 where the trust model did not work that well – 

People were earning more money and stored it with a central authority (i.e. banks).
The central authorities/banks started to facilitate risky loans to attract new customers and faced significant defaults on such loans. Due to the inability of the people to pay back the money, many banks collapsed and filed for bankruptcy.

Banks were also using people’s money to invest and lost all the money that the customers had trusted them with. In a nutshell, the banks lost the money that the customers deposited with them, leaving the customers no way of recovering their money.

With the banking system on the brink of collapse, the Government tried to save or bailout some institutions by offering the people’s money (i.e. tax revenue). That created extra expense and of course exceeded the Government’s budget or income, so to alleviate this, the Federal Reserve chose to print more money. There seems to be this trend of printing money to “fix” problems. Theoretically, there is no fixed limit to the amount of money a government can print. A couple billion here, a few hundred billion there, and pretty soon you have a real liquidity crisis; the kind where you are drowning in money, none of which is worth much of anything.

The Gold Standard Kept “Them” Honest

In the past, in the USA and many other countries, Gold was used as the standard where the authorities could not print more money than the gold reserves and it seemed to be a good way to ensure that we use our economy like debit cards so as to keep inflation in check. Basically, you can’t spend what you don’t have.  But now we have credit cards and can spend what we don’t have. Whatever the perceived intentions Roosevelt and Nixon had to cut ties with Gold initially, there have since been ramifications. So effectively, now the Government can print as much money as they want which brings a multitude of issues.

Primarily, with more money being printed, the value of money is reduced and the economy is impacted. As an example, if you have $100 and the country has a total of $ 1000, you own 10% of the money. If the Government prints an additional $1000, you only own 5% of the money and that decreases the value of your money. 

This is what happened in the crisis of 2008. Banks giving bad loans were the cause. Printing the money was a mitigation that helped in this specific case.

Central banking is immoral. Fiat money and its inevitable inflation are theft; the banking monopoly robs people of opportunity and prosperity; the punishment of financial dissenters, such as black marketeers, negates freedom by denying individuals the use of their own property. Central banking’s structure has become so transparently unstable and fraudulent that people have lost their confidence and sense of security in it.

Technology Rises To The Fore

Only six weeks after the crisis, on Nov 01, 2008, a new concept and technology came to light that will positively impact society, business and reshape the financial world. ?A person (or persons) by the name of  Satoshi Nakamoto created a decentralized cryptocurrency known as Bitcoin and pioneered Blockchain technology.  The idea was to create a world where no central authority can control all the money. 

“I’ve been working on a new electronic cash system that’s fully
peer-to-peer, with no trusted third party.”?—?Satoshi Nakamoto

So, What Is A Blockchain? 

Blockchain has been defined as a digital ledger in which transactions are recorded chronologically and publicly. Interestingly, Satoshi Nakamoto, who developed and released the first blockchain never actually used the word “blockchain”. Only the words block and chain. 

A blockchain consists of a number of blocks, hence the term. Each block is a record of transactions of specific data, which can contain anything from Cryptos to voting records to medical data. When one block is completed and can no longer be updated with new data, it is added to the chain and another, new block, is formed.

All the information on the blockchain is publicly available, as it’s a decentralized system. Decentralized literally means that the information is stored on many computers distributed around the globe, and there’s no specific party or authority to control it.

Visualizing Blockchain Technology

You could think of blockchain as the Google Docs service – this is a very clever metaphor from William Mougayar.

Do you still remember the good-old-times when people used to create separate Word documents, save them, and then forward them to others for editing? You might, and some of you may still be doing it.

These days, it’s much easier to use a Google Doc, which allows us to create, view, comment, and edit the information in a live document online, given that we have the link and know where it’s located.

In a similar way, blockchain allows for the distribution of information. So, there we have a Google Doc – a block – that is duplicated thousands of times across a large network of computers around the world – a chain of blocks. The network is set to update every single document or block as and when it changed.

Blockchain – More Than Crypto

The blockchain is an undeniably ingenious invention and has since evolved into something greater. Blockchain technology created the backbone of a new type of internet. Originally devised for the cryptocurrency, Bitcoin, the tech community has now found other potential uses for the technology.  

Image Courtesy of Blockgeeks

 

The Problem with Centralized Infrastructure

Today on the Internet, we must constantly trust one another with sensitive data, transactions, and records. Most of our interactions on the Internet run on centralized web servers, and massive amounts of user data often exist in a single database. Current databases are designed to be controlled by “trusted” admins who can read, alter, block, and even delete data. The centralized architecture of the Internet today is not only inefficient but vulnerable to censorship and targeted attacks by both hackers and internal bad actors.

 

The Value of Decentralization

The decentralized architecture of a blockchain is a global network of computers simultaneously running the software and validating the chain of transactions is what ensures that the transaction record is never compromised. Decentralization is critical as an architectural principle. It makes a blockchain network less likely to fail, harder to attack, and harder for bad actors to game the system.

Conclusion

There are so many benefits to being on the blockchain and as more companies and industries adopt this technology the fairer, more honest and prosperous the world will become. The users of Social Media at this stage are particularly vulnerable to the issues that come with centralization being lack of privacy, data harvesting, fraud, and corruption to name a few. In the next article, we will go deeper into how the blockchain works, what industries are utilizing it and how it can positively impact social media and market networks

 

References: Blockgeeks Hackernoon

 

ecosystem for entrepreneurs

 

 

Deb Williams 

A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

 

Part 4 – 5 Reasons Why You Should Start Blogging 5 part series

 

4. Want to Improve Yourself?

Once you actually start, you will realise that blogging has the ability to improve your language and communication skills (especially if you are blogging in a language that is not your mother tongue). This happens automatically as you start reading and researching your post topics.

The more you write the more you'll find yourself checking for grammatical and spelling errors and trying to get the message across more effectively. You also learn how to entertain and perhaps even coax readers through your writing.

Sidebar: To help with this you can try Grammarly. Grammarly is free and it helps ensure everything you type is easy to read, effective, and mistake-free. Grammarly also has browser extensions for Chrome, Safari and Firefox. 

Blogging also gets you connected to a range of new people from various countries, with different cultures and backgrounds. Who knows, you may even form relationships if you communicate with them through the comments section. 

It is really quite exciting watching more and more people subscribe to your blog, post comments, ask questions and just start interacting with you and other members. As you get good responses to your posts it will positively impact your self-esteem which will consequently improve your life.

Stay tuned for Part 5!

 

Melody Christie

Where life takes me..

Click here to start blogging & connecting with amazing people from all over the world!

ecosystem for entrepreneurs

Part 3 – 5 Reasons Why You Should Start Blogging 5 part series

Want to earn some money?

There are many ways people earn from blogging and you could too. Whilst it may take time to build a following and start earning a regular income from blogging, it is possible. Here are a few ways you can start.

1) Affiliate Programs

There are countless affiliates programs online and many of them provide you with marketing collateral like banners, images and unique referral links. If you write a post that is related to that affiliate program, you can easily add your affiliate links within the article itself. 

Alternatively, you can also add a banner at the beginning or end of your blog (similar to what I done here for Markethive).

You can also check out the Blog Posts section on my "Hacking Travel" Group to see how I've incorporated Amazon product links there and how you can do something similar.

2) Banner Advertising

Once your blog has a regular flow of visitors and you have the stats to show this, you can sell advertising space and invite companies with complementing products or services to buy a spot.

For instance, if your blog is about parenting you could invite companies that sell educational games or other children related items to buy an ad spot. 

If your blog is about places to visit in Colorado, for example, you can make a deal with your favourite local bakery and invite them to buy an ad spot or tell them you will advertise their bakery for free if they can give your readers a free croissant or coffee every Tuesday, or something like that. 

3) CPC / PPC / CPM Ads

Cost per click (also called pay per click) ads are usually banners that can be placed within your blog content or in the sidebar. Each time a reader clicks on the ad, you are paid for that click. Your reader does not actually have to buy anything from the advertiser. They only need to click the ad.

CPM Ads (“cost per 1,000 impressions,”) on the other hand are ads that pay you a fixed amount of money based on how many people view your ad. This is great if you have a high traffic blog.

One of the most popular networks that provide this type of advertising is Google AdSense. Many bloggers employ this method because they do not need to contact any advertisers as Google takes care of all that. 

You only need to place the banner on your site and Google will determine what ads are relevant to your content. When your viewers click on the ads, you will get paid by Google. That's it.

Of course, Google is not the only company to offer this type of advertising. There are other companies such as Infolinks.com and Media.net, that you can check out.

It is worth mentioning that you will not earn a large amount right of the bat, but as you continue blogging, creating a brand for yourself and establishing yourself as an expert, you will start to see the money come in.

4) Paid to Blog

Finally, there is a platform that actually pays you to blog. It's called Markethive. I personally prefer this method because my earnings are not solely dependant on anyone clicking my affiliate links or banners or ads. In addition, it allows me to earn with my very first blog post. Very few platforms in this world give you that opportunity. Plus they pay you in cryptocurrency!

Of course, my hope is that my readers find the content I provide helpful and useful and so they follow through to purchase whatever they need to through my links but knowing that I'm earning just for blogging, is nothing short of awesome! Want to start earning for every blog post? Click here.

Stay tuned for Part 4!

 

Melody Christie

Where life takes me..

Click here to start your free Markethive account in 1 minute flat!

ecosystem for entrepreneurs

Part 2 – 5 Reasons Why You Should Start Blogging 5 part series

Photo by Dakota Corbin on Unsplash

 

2. Do you want to help others?

Think about it, how many times have you desperately Googled for something and then found the answer you were looking for in a blog post?

In the same way, if you choose to blog on a topic you have some experience with, you could very well provide the answers to questions many people are searching for.

For instance, if you're an Entrepreneur, you could offer advice to others who are considering becoming one, talk about the things to look out for when choosing a business, potential pitfalls, the need to commit and spend at least a little time each day working on their project and such.

Or if you are a foodie (yes, it's a thing now), you could tell people where all the best restaurants, cafes and eateries are, the best time to visit to avoid standing around waiting for a table, etc.

Think of it as helping people. Put yourself in their shoes and consider;
– what they are searching for
– what they need help with
– what you already know
– what you are good at
– how you can help them

It's heartwarming going through the reader's comments knowing your post has helped someone.. even if it's a seemingly small thing like how to re-open a browser tab they've closed prematurely 🙂 (<– this was not a blog post but it was one of my early shares and the response was just great)

If you would like to test your blogging skills, Markethive is a free platform that provides you with everything you need to do just that. Plus it comes with a community of supportive Entrepreneurs who are happy to guide you along the way… and the icing on the cake? You get paid for every post you make! What else could you ask for?

Click here to start your free Markethive account in 1 minute flat!

Melody Christie

Where life takes me..

ecosystem for entrepreneurs

Part 1 – 5 Reasons Why You Should Start Blogging 5 part series

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Blogging has become an extremely popular thing to do these days. 

What started out as someone having a kind of online diary has morphed into something anyone can use to discuss anything they like – whether it is their daily activities or promoting a business, sharing political opinions, or doing movie reviews, discussing travels, you name it!

In this series, we'll be discussing the reason why you should start a blog and how it could add value to your life or business.

 

1) Got a fantastic hobby?

If you're passionate about something, you probably won't stop blogging about it until someone pries your fingers away from the keyboard. 

Starting a blog can be confusing especially if the internet, WordPress, hosting, SEO, etc. are all new to you. 

You could start a blog very easily by using Markethive though. The entire platform is already set up for you and so all you need to do is actually pick a title and start typing 🙂

Blogging can be quite fulfilling especially when your posts gain popularity and people start to read your posts, send in their questions and comments, etc.

Blogging will also encourage you to get out and learn more and more about the subject you're blogging about thereby giving you a never-ending supply of fresh content for your blog. Plus, you can blog from anywhere!

You will be so pleased with yourself once you have a community of like-minded individuals around you, all contributing towards the success of your blog and hobby.

Stay tuned for the next article!

 

Melody Christie

Where life takes me..

Note: I have to warn you though, with the people being the way they are these days, they won't just skip your blog or keep quiet if they don't like what you're saying. There are those who seem to think it their duty to point out every error or to just be negative in the comments section, so..

DO. NOT. LET. IT. BOTHER. YOU. You just do you 🙂
 

Click here to start your free Markethive account in 1 minute flat!

 

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